Comments on: How to Pitch to Bloggers – 21 Tips http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/ Blog Tips to Help You Make Money Blogging - ProBlogger Fri, 10 Feb 2012 14:25:05 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Matthew Snodgrass http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/comment-page-2/#comment-4555598 Matthew Snodgrass Thu, 05 Mar 2009 02:34:26 +0000 http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/#comment-4555598 I've typically narrowed this down to three tips: 1) Read their last few and relevant posts, so you get to know them. 2) Make your initial contact personalized, and reference their work. 3) NO boilerplates! I’ve typically narrowed this down to three tips:
1) Read their last few and relevant posts, so you get to know them.
2) Make your initial contact personalized, and reference their work.
3) NO boilerplates!

]]> By: Mark Rose http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/comment-page-2/#comment-4437578 Mark Rose Tue, 23 Dec 2008 17:39:58 +0000 http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/#comment-4437578 NONE of the pitches I have received followed ANY of the tips. I still get pithced the old fashioned way - mass emails by drones who have no clue what I am like or what I write about. The PR business has a long way to go to adapt to the digital age. NONE of the pitches I have received followed ANY of the tips. I still get pithced the old fashioned way – mass emails by drones who have no clue what I am like or what I write about. The PR business has a long way to go to adapt to the digital age.

]]> By: Arnie | Link Building http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/comment-page-2/#comment-4404016 Arnie | Link Building Wed, 10 Dec 2008 23:26:32 +0000 http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/#comment-4404016 We are just rolling out a good size blogger campaign offering a free copy of our client's product. Just found this post and will use some of your advice as we get started this week. We are just rolling out a good size blogger campaign offering a free copy of our client’s product. Just found this post and will use some of your advice as we get started this week.

]]> By: Meaghan http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/comment-page-2/#comment-4201743 Meaghan Fri, 12 Sep 2008 06:36:58 +0000 http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/#comment-4201743 Hello Darren, I just came across this article (through nakedpr.com) and I can't tell you how thrilled I am - I have been looking for a straightforward rundown of some dos and don'ts for pitching to bloggers and most of the advice I've been given hasn't been anywhere near as eloquent or actually useful. Of course it does come down to the blogger themselves and there's so much variation. I have had the experience of approaching a blogger (with whom I had established some minimal relationship through comments) to ask them for their personal opinion on a website; to which they responded with both their personal opinion as well as the comment that such a request constituted too much of a press pitch and therefore they would never even consider reviewing the site - something I hadn't requested. In any case, unlike more formal media PR, there is an opportunity for basic human politeness and relationships to win out when it comes to pitching a blog story (as opposed to the biggest name PR company) and that's something I can really start to understand. Cheers, Meaghan Fitzgerald Hello Darren,

I just came across this article (through nakedpr.com) and I can’t tell you how thrilled I am – I have been looking for a straightforward rundown of some dos and don’ts for pitching to bloggers and most of the advice I’ve been given hasn’t been anywhere near as eloquent or actually useful.

Of course it does come down to the blogger themselves and there’s so much variation. I have had the experience of approaching a blogger (with whom I had established some minimal relationship through comments) to ask them for their personal opinion on a website; to which they responded with both their personal opinion as well as the comment that such a request constituted too much of a press pitch and therefore they would never even consider reviewing the site – something I hadn’t requested.

In any case, unlike more formal media PR, there is an opportunity for basic human politeness and relationships to win out when it comes to pitching a blog story (as opposed to the biggest name PR company) and that’s something I can really start to understand.

Cheers,
Meaghan Fitzgerald

]]> By: Margie Zable Fisher http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/comment-page-2/#comment-4168855 Margie Zable Fisher Tue, 02 Sep 2008 14:17:02 +0000 http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/#comment-4168855 Hi Darren, These are great tips. I would also add that anyone who pitches a blog should also be a subscriber to that blog's RSS feed. This is how you really get to know and understand the type of stuff that a blogger writes about. Love your tips. Keep up the great work! Best Regards, Margie Zable Fisher Hi Darren,

These are great tips. I would also add that anyone who pitches a blog should also be a subscriber to that blog’s RSS feed. This is how you really get to know and understand the type of stuff that a blogger writes about.

Love your tips. Keep up the great work!

Best Regards,
Margie Zable Fisher

]]> By: Mike http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/comment-page-2/#comment-4004021 Mike Sun, 10 Aug 2008 12:02:20 +0000 http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/#comment-4004021 "I personally respect [embargoes] - but would rather a company approach me in a relational way and work with me on a coordinated release of information that isn’t a hard and fast embargo - but a more relational and trusting exchange of information." What the heck are you talking about? "Relational and trusting?" You either respect the embargo or you don't. The PR firm has to deal with dozens or hundreds of media, and they need clear guidance and clear instructions of what's expected. If you don't want to participate, fine. Don't be a scuzz and break embargoes. “I personally respect [embargoes] – but would rather a company approach me in a relational way and work with me on a coordinated release of information that isn’t a hard and fast embargo – but a more relational and trusting exchange of information.”

What the heck are you talking about? “Relational and trusting?” You either respect the embargo or you don’t. The PR firm has to deal with dozens or hundreds of media, and they need clear guidance and clear instructions of what’s expected. If you don’t want to participate, fine. Don’t be a scuzz and break embargoes.

]]> By: Mary Pope-Handy http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/comment-page-2/#comment-3997591 Mary Pope-Handy Sat, 09 Aug 2008 16:21:09 +0000 http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/#comment-3997591 This is a great list. I'm a real estate agent, and a blogger, and I get pitched things for both aspects of my business. This week I had one gal want me to link to her blog, but never offered to reciprocate, even. Another agent wanted me as a referral partner in his town, and offered to be mine in the "Handy" area - he accidentally put in part of my last name rather than "Silicon Valley", where I live and work. I guess that's the boilerplate problem. I'll bookmark your tips. Good stuff. This is a great list. I’m a real estate agent, and a blogger, and I get pitched things for both aspects of my business. This week I had one gal want me to link to her blog, but never offered to reciprocate, even. Another agent wanted me as a referral partner in his town, and offered to be mine in the “Handy” area – he accidentally put in part of my last name rather than “Silicon Valley”, where I live and work. I guess that’s the boilerplate problem.

I’ll bookmark your tips. Good stuff.

]]> By: A web developer's blog http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/comment-page-2/#comment-3875078 A web developer's blog Thu, 24 Jul 2008 12:22:08 +0000 http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/#comment-3875078 Email pitching offers little reward....it blows actually! You're just another annoying entry in their inbox. You're better off leveraging blog comments such as these, leaving constructive comments and letting the link back to your own blog speak for itself. A blogger with a flair for writing good and unique content will eventually use the pitch - but it will be coming HIS way. Be the hitter, not the pitcher. Regards George Grubar Email pitching offers little reward….it blows actually! You’re just another annoying entry in their inbox. You’re better off leveraging blog comments such as these, leaving constructive comments and letting the link back to your own blog speak for itself. A blogger with a flair for writing good and unique content will eventually use the pitch – but it will be coming HIS way.

Be the hitter, not the pitcher.

Regards
George Grubar

]]> By: abdul http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/comment-page-2/#comment-3731121 abdul Thu, 03 Jul 2008 16:57:33 +0000 http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/#comment-3731121 Thank you very much darren.. very informative information........ Thank you very much darren..
very informative information……..

]]> By: abdul http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/comment-page-2/#comment-3599167 abdul Sun, 15 Jun 2008 12:35:13 +0000 http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/#comment-3599167 Understood and points will be implemented and put into work... great.. Understood and points will be implemented and put into work…
great..

]]> By: Melanie Seasons http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/comment-page-2/#comment-2623635 Melanie Seasons Mon, 14 Jan 2008 06:20:17 +0000 http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/#comment-2623635 Great tips, as usual. The only thing I disagree with is following-up with a blogger if they didn't respond to you the first time. Occasionally a first message will end up in the spam folder, but more often than not, if a blogger doesn't e-mail back, it means that he or she is not interested. I've seen a lot of people get burned by asking the blogger if her or she saw the first e-mail. Follow-up e-mails, in my opinion, are just asking for trouble. The solution? If you're not interested, politely tell the PR person so. It will save you both a lot time. Great tips, as usual. The only thing I disagree with is following-up with a blogger if they didn’t respond to you the first time. Occasionally a first message will end up in the spam folder, but more often than not, if a blogger doesn’t e-mail back, it means that he or she is not interested. I’ve seen a lot of people get burned by asking the blogger if her or she saw the first e-mail. Follow-up e-mails, in my opinion, are just asking for trouble.

The solution? If you’re not interested, politely tell the PR person so. It will save you both a lot time.

]]> By: Steve http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/comment-page-2/#comment-2421067 Steve Fri, 14 Dec 2007 17:55:05 +0000 http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/#comment-2421067 Same here alot to learn to be a great blogger. Thanks for all the tips! Steve Same here alot to learn to be a great blogger.

Thanks for all the tips!

Steve

]]> By: Terence Chang http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/comment-page-2/#comment-2056446 Terence Chang Sun, 11 Nov 2007 17:40:46 +0000 http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/#comment-2056446 Hmm.. Interesting reading. I think I have a lot of to learn to become a true professional blogger. Hmm..

Interesting reading. I think I have a lot of to learn to become a true professional blogger.

]]> By: Kathryn Martyn http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/comment-page-2/#comment-1977995 Kathryn Martyn Fri, 02 Nov 2007 19:03:28 +0000 http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/#comment-1977995 Thanks for this incredible lesson in pitching to pro bloggers. This should be required reading. In No. 3 (Personalize it) I'd like to add that sending your query to more than one email address at any given business is a guaranteed way to have it instantly deleted. Thanks for this incredible lesson in pitching to pro bloggers. This should be required reading. In No. 3 (Personalize it) I’d like to add that sending your query to more than one email address at any given business is a guaranteed way to have it instantly deleted.

]]> By: April Nelson http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/comment-page-2/#comment-1971346 April Nelson Thu, 01 Nov 2007 15:33:26 +0000 http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/#comment-1971346 This is excellent information. A lot of it seems like it should be intuitive but it is always great to get a reminder. And to get the information from someone who uses pitches/PR info on a regular basis is priceless. Thanks! This is excellent information. A lot of it seems like it should be intuitive but it is always great to get a reminder. And to get the information from someone who uses pitches/PR info on a regular basis is priceless. Thanks!

]]> By: Internet Marketing Wizards http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/comment-page-2/#comment-1968715 Internet Marketing Wizards Wed, 31 Oct 2007 22:01:42 +0000 http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/#comment-1968715 Hi Darren Thank you for the great post! I've often unknowingly broken many of the guidelines you have mentioned - and as expected, didn't get much of a response. Sometimes it's hard to imagine what it must be like for the person I'm pitching to, but I've found a bit of role playing to help in this regard. I suppose the more popular the person one is pitching to, the more original one has to be. I've seen people sending one dollar bills and all sorts of funny stuff in the mail just to get attention. I suppose these kind of tricks could work, but only if the person you're pitching to approves of whatever you're sending them. The risk is of course that they could just see it as junk and chuck it in the bin. In any case, thanks for reminding me again about how I should approach people, whether for pitching or for whatever matter. I often forget to think about what's in it for the person I'm pitching to, and your post has been a good reminder to think in terms of benefits for the person I'm approaching. Kind regards Gideon Shalwick Hi Darren

Thank you for the great post! I’ve often unknowingly broken many of the guidelines you have mentioned – and as expected, didn’t get much of a response.

Sometimes it’s hard to imagine what it must be like for the person I’m pitching to, but I’ve found a bit of role playing to help in this regard.

I suppose the more popular the person one is pitching to, the more original one has to be. I’ve seen people sending one dollar bills and all sorts of funny stuff in the mail just to get attention.

I suppose these kind of tricks could work, but only if the person you’re pitching to approves of whatever you’re sending them. The risk is of course that they could just see it as junk and chuck it in the bin.

In any case, thanks for reminding me again about how I should approach people, whether for pitching or for whatever matter. I often forget to think about what’s in it for the person I’m pitching to, and your post has been a good reminder to think in terms of benefits for the person I’m approaching.

Kind regards

Gideon Shalwick

]]> By: Jon Allen http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/comment-page-2/#comment-1967956 Jon Allen Wed, 31 Oct 2007 16:52:54 +0000 http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/#comment-1967956 Great list. Some one must have followed your advice as I got an email following most of those suggestions only today! Great list. Some one must have followed your advice as I got an email following most of those suggestions only today!

]]> By: Tamra Engle http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/comment-page-2/#comment-1966583 Tamra Engle Wed, 31 Oct 2007 05:27:51 +0000 http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/#comment-1966583 So glad to get / read this posting, I'm new to the blog world, and greatly appreciate tips as a newbie. Have a gr8 evening everyone.... (well it's nitetime here!) =Tamra= So glad to get / read this posting, I’m new to the blog world, and greatly appreciate tips as a newbie.

Have a gr8 evening everyone…. (well it’s nitetime here!)

=Tamra=

]]> By: Bill Seaver http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/comment-page-1/#comment-1966334 Bill Seaver Wed, 31 Oct 2007 03:37:51 +0000 http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/#comment-1966334 Chris Anderson (author of the popular book The Long Tail and also editor-in-chief of Wired Magazine) took it up a notch yesterday on this topic. He wrote a post on his blog where he posted the email address of every person who's sent him inappropriate pitches and had banned from his email. Here's the post: http://tinyurl.com/ysk996 Chris Anderson (author of the popular book The Long Tail and also editor-in-chief of Wired Magazine) took it up a notch yesterday on this topic. He wrote a post on his blog where he posted the email address of every person who’s sent him inappropriate pitches and had banned from his email. Here’s the post:
http://tinyurl.com/ysk996

]]> By: linda m lopeke http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/comment-page-1/#comment-1965681 linda m lopeke Tue, 30 Oct 2007 23:42:07 +0000 http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/#comment-1965681 Loved the tips list! Thanks for sharing. I'm planning to jump into the blogging pool soon -- here's to a warm reception! Linda M. Lopeke Loved the tips list! Thanks for sharing. I’m planning to jump into the blogging pool soon — here’s to a warm reception!

Linda M. Lopeke

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