I write quite a lot about what works in the ad networks that I use to make money from my blogs – but sometimes there are some little niggling problems with ad networks and affiliate programs that can be quite annoying.
Today I thought I’d compile a short ‘ProBlogger Wishlist’ of things that I’d love to see specific ad networks and affiliate programs rolling out. I’m not doing this because I don’t like any of the programs mentioned here (in fact most feature in my top earners list) – just because I’d like to see them improve.
Feel free to add your own on these networks (and others) in comments. Hopefully some of them will lead to some positive changes:
1. Direct Deposits for Amazon Associates
I’d love to see publishers outside of the USA able to be paid via direct deposit. I not only have to wait an extra week or so to get my cheque each month, but because my monthly payments are over $2000 my bank then charges me over $60 to cash them – and they have to send the cheque back to the USA for authentication before they’ll clear the money. This authentication process takes an extra 6 weeks. So if I earn money on the first day of a month it can be around 3 months before I see any money from it. If direct deposits are out of the question payments via PayPal would be another alternative.
2. Direct Deposit Payments at Clickbank
3. Increase Minimum Payouts – Linkshare
I don’t even know where I still earn money with Linkshare (I must have promoted something once of theirs and it still earns me a dollar or two a month). The problem is that they send me a cheque for that dollar or two every month or two. Do you know how embaressing it is to go into a bank and try to cash a $2.27 check (considering it’s in US dollars and I have to get it converted I don’t bother any more). It’s time for a minimum amount earned before sending cheques Linkshare.
4. More Customization with ID Tracking at Amazon Associates
I love the fact that Amazon added the ability to use ‘tracking IDs’ to allow their publishers to track which links are converting best (see how useful this can be in this post analyzing what people buy at Amazon from one post). The problem is that once you add a tracking ID there’s no way to remove it. I have a growing list of them and it’s getting pretty messy. It’s also be great to get more customized reports with tracking IDs that’d allow for more drilling down.
5. Better Reporting at AdSense
Speaking of drilling down in reports – while I think AdSense has one of the best reporting systems, I think it’s time that they took things to the next level and gave us some more useful tools for analyzing our results. While channels can be handy – unless you use a different channel for each post it’s impossible to tell which pages are converting best unless you use a third party application to track clicks on a page by page basis. Another simple wish for AdSense reports is a cost per click figure (something other networks give). I know this is complicated by impression based ads – but it’d be handy to have more information on this. I’d also love to see more ability to combine data from Google Analytics and Google AdSense.
6. Split Testing at AdSense
A built in mechanism for split testing might be nice too. It’s now possible to rotate different ads in the one ad unit, but there’s no way to track which combination converts best. Split testing tools might be useful (in fact they’d be good at all the ad networks – not just AdSense).
7. Better Referral Reports at WidgetBucks
Time to look at the newest ad network on the block, WidgetBucks. I’m getting good results with this network but I think there’s plenty of room for improvement. For starters I’d love to see more data on referrals. At this point there’s just a total referrals number and the promise of the total amount earned to be given at some point in the first week of next month. Most other networks give significantly more information on this including a daily breakdown (even if it is audited later). Not having these figures takes some of the incentive for promoting the program away from publishers and will slow the growth of the network.
8. Better Referral Reports at AuctionAds
The other ad network that I’d like to see improve it’s referral reporting is AuctionAds. At the moment I have no idea what of my income comes from the ad units that I run and what comes from referrals. Again – it doesn’t really inspire me to actively promote it if I can’t see what the results of that promotion are.
9. Channel Names at WidgetBucks
Another pet peeve of WidgetBucks for me is that the name you give different widgets appears in both the reports page and on the widget. While I don’t mind being able to customize the widget in this way – it’s frustrating in the reports page as there’s no actual descriptive way of labeling widgets. For example I’d like to be able to have ‘popular digital cameras’ appear on my widget – but in the back end reports would like to be able to call my widget ‘Digital Photography School Footer’. It’s getting more and more confusing the more widgets I add. In fact the whole reports page probably needs to be reworked. Imagine having 100 different widgets across different sites – the page would be a mess.
10. Less US-centric Testing at AdSense
Regular readers will know about this one already – but there’s nothing more frustrating for a publisher situated outside of the USA than seeing great new ad units released and not being able to test them. AdSense did this recently with their YouTube Video unit.
11. Open Up for International Publishers at YPN
Speaking of US exclusive deals – I’d love to see Yahoo’s Publisher Network (YPN) open up to international publishers with international traffic. The YPN beta launched in August 2005 and did so exclusively for US publishers with predominantly US traffic. It struck me this morning that it’s been over 2 years now (26 months to be exact) and there’s been no movement on that. In fact if anything they tightened things up about a year ago by booting out some publishers who had too much non US traffic.
12. Open up RSS Ads at AdSense
While a 26 month beta test with no expansion seems pretty bad – AdSense have one of their own which has been going longer. In April 2005 they introduced their RSS Advertising system (AdSense for Feeds). The program is still in a beta test according to their help center page and the beta test is full and they don’t anticipate adding any more publishers too it. Still – publishers are encouraged to keep checking back to that page for updates – I wonder how many have been for the last 30 months.
13. Improved Reports at Chitika
Chitika have made some real improvements over the last year or so – but one area I’d like to see them take to the next level is their reports. One aspect of them that I find frustrating is the channels are and a simple improvement would be to make the channel names in reports live links that take publishers to a report for the last month of that channel alone. Also useful would be the ability to group channels together (like AdSense offer). For example to be able to put the multiple channels that you might have on a single blog into one report so you can get a combined report for the full blog. At present if I want to know a blog’s performance with Chitika (I might have as many as 10 channels on a blog) I need to get the calculator out and look at each channel individually to get their totals.
14. Open up to Smaller Publishers – Chitika
Another common complaint that I hear from many publishers about Chitika is that smaller publishers are not eligible to join. While I understand that this ads significantly to the workload of an ad network – most (if not all) other ad networks that I’ve mentioned in this post don’t have a minimum traffic limit for publishers. This frustrates many bloggers and could actually hurt Chitika in the long term because publishers that grow might have been put off by their early rejection from Chitika.
15. Better Conversion at AdSense Referrals
I’ve asked ProBlogger readers a number of times if they’ve had any success with AdSense Referrals – the response was an overwhelming ‘NO’. The exception is those who promote the ‘Google product’s – but outside that I’ve only found a few that have had any luck with it. I’ve actually chatted with a couple of people at AdSense about it and know that they have challenges that they are working on – but I’d really love to see the Referrals program taken up to the next level in the coming 12 months. PS: Jen shares her AdSense Referrals wishlist here with some more good suggestions.
As I mentioned above – I’m certain that there are many other improvements that all of these ad networks and affiliate programs could make. I’d invite you to add your own points to the wish list.
My hope with this post is that it doesn’t become a ‘bitching session’ but a more constructive conversation that might help the ad networks concerned to improve what they have on offer.