Chitika have launched a premium publisher program in the last week.
Chitika publishers will now fit one of three categories – Silver – Gold and Premium.
Each level has it’s own privileges – from what I can tell most publishers are Gold publishers (I’m not sure why there’s a Silver category) with premium publishers qualifying by fitting this criteria:
You have used Chitika ads consistently and made at least $1000 over the past 90 days
AND / OR
You have a proven high-quality of traffic based on the feedback of our advertisers.
What do premium publishers get?
- Higher Rev Share (no details on what this actually is)
- CPM and PPC ads (get paid for impressions as well as clicks)
- Real time Auditing (no more waiting til the end of the month)
- Dedicated Account Manager
- Custom Ad Units (Chitikas designers can create something to suit your blog)
- Instant Chat with your account Rep (if you’re in the same time zone – I’ve never seen mine online)
- Account Overview Reports (monthly)
- Customized backup categories (tailor a category specifically for your blog with specific products)
- Chitika Premium Publisher Badge (pictured right)
- Spots as a guest blogger on Chtiika’s blog
As a publisher who has been put in this program my own attraction to it is the higher rev share (although I’ve not really seen any marked improvement), the CPM ads (my CPM income is about 10% of the click revenue – a nice jump!) and the possibility of custom ads.
I do think it’s interesting that Chitika have gone public with announcing what premium publishers get. AdSense are public about the fact that they have a premium publishers program and have mentioned at different times what number of page views is needed to get into it – but they’ve always been more vague on what those publishers get. In doing so I wonder if they’ve created less of an ‘us and them’ feeling with their program.
My worry is that perhaps by giving everyone a category and telling everyone what they are missing out by not being premium publishers is that they might frustrate their middle and lower tier of publishers. Time will tell.