PubMatic – Automate Ad Optimization – First Impressions Review

pubmaticOver the last couple of weeks I’ve been testing a new service called PubMatic on one of my blogs and I think it’s something that will interest some ProBlogger readers – particularly those with medium to large blogs wanting to optimize their advertising.

The premise behind PubMatic is that when you’re a publisher you are confronted with an array of advertising networks to choose from to monetize your blog. Many bloggers start with AdSense, but soon find that there are numerous other options to test.

But who has time to test which option will work best for your blog?

The problem we face is that if we don’t test different options we could be leaving money on the table (just imagine that there was another option out there that monetized your blog a lot better than what you’re currently doing) but testing different networks (and testing different options within a network) takes time – a lot of time.

Anyone who has started testing different ad design with just AdSense knows that it takes a lot of tweaking and testing to get the best performing ad – but then if you have to do that with different networks as well you could have yourself a full time job just doing ad optimization!

This is where PubMatic comes in.

Pubmatic is one of numerous new services that has been launched in the last year or so that takes some of the grunt work out of optimizing your ads.

The system is a little difficult to explain (there’s a great video below that will give you a nice rundown) – but in short it has two main features that will interest bloggers:

Pubmatic-Ad-Networks1. Run an Ad Network Auction – Pubmatic allows you to run a mini Ad Network Auction on your blog for each of your ad units – every time a visitor comes to your page. What this means is that you are able to sign up for multiple ad networks and run them all on an ad unit – serving up the ad that will perform best for you. Ad networks that are supported at this time include AdSense, YPN, ValueClick, Komli, Blue Lithium, Burst Media,, Tribal Fusioin and Casale Media. I’m told that PubMatic are also negotiating with a few other ad networks that will be more familiar to bloggers.

Pubmatic-Ad-Optimization2. Optimize Your Ad Layout – the second part of PubMatic is that they help you to work out what ad layout will work best for you. So at present I’m using PubMatic on one of my blogs on one AdSense ad unit to help me to work out what ad design will work best. Instead of me having to do split testing on the ad unit and to keep trying different color schemes – PubMatic is rotating a variety of different ad unit colors through the ad unit for me and is tracking what works and what doesn’t. Once it completes a ‘training phase’ (more on this below) it will run the best performing ad design in that ad unit for me.

The other cool part of PubMatic is that it provides you with a central place to view all the ad units that you run through them. So instead of having an AdSense account, a YPN account and other accounts to check your reports – IF you choose to run all your ad units through PubMatic you can view them all centrally.

OK – that’s my explanation of it – but let me show you the official PubMatic Tour Video. I’ll also write a few first impressions of it below:

First Impressions of PubMatic

I’m writing this first impression review as someone who is only testing it in a limited way. This is for two reasons:

1. Because I am not enrolled as a publisher in most of the Ad Networks that are available with PubMatic. This is because some are not available outside of the USA (YPN for example) and because some are pretty major networks that have pretty high standards to get into them.

2. Because I’m only testing it on one ad unit so far and am still in the ‘training period’ with that ad unit.

So my first impressions:

I love the concept – this is the future of ad management for publishers. There are other systems doing this – but this is one of the few that I’ve seen that is accessible for smaller publishers and that is currently free (it’s free during it’s current Beta – not sure where it’ll go after that).

More Ad Networks Please – I say this is accessible to publishers of all sizes – but should say that most bloggers will not be able to fully use it (as I am not) because the current ad networks that you can use it with are out of the reach of many. I’m looking forward to the day that other ad networks are added (for example Chitika and WidgetBucks would be great).

Trial Period is Too Long – I’m told that the trial period (the period that it takes for PubMatic to work out which ad design will work best) is currently between 50,000 – 70,000 impressions. This means that if you’re testing an ad unit to see what colors work best for your blog – you’ll see it rotate through different color schemes for quite a long time if you’re an average blogger (considering that 35% of ProBlogger readers have under 100 readers a day on their blogs this could be frustrating).

Trial Period Ads – While PubMatic learns what ad design will work best on your blog you will see some very very very ugly ad units on your blog. Here are a few random ads that I just saw in my test unit:




OK – they are BUTT UGLY ads (considering the blog is largely a Red/Maroon color scheme). But don’t write off PubMatic yet because you don’t need to subject your readers to this. I’ve been testing PubMatic with a ‘I don’t care’ option selected when it comes to what colors are selected. I didn’t realize this – but there’s also another option to ‘blend ads’. I’ve just selected this now and will see how those ads look shortly. (update: the ads are better in ‘blend’ mode – although still not perfectly blended to the site – however I guess this is the point of using this service as it helps to work out what converts best). Perhaps an improvement could be to give publishers an option to nominate some colors that Pubmatic could choose from (ie to select 10-20 ads that would be acceptable to test the different variations).

‘Ads Optimized by PubMatic’ Tag – You can see in the ads above that each one also has a little link back to PubMatic. While I understand why they’ve got this and on one level don’t mind (they are giving the service for free at this time) I’d prefer not to see them. There’s already an ‘Ads by Google’ link on the ads and to see another one just gives readers more options to click something that is not an ad and it does clutter things a little more than is perhaps needed.

Easy to Install and Good Reports – Getting set up with PubMatic was easy. I had my first ad unit working within minutes. The reports are good too. The only downside of the setup is that you don’t start getting reports immediately – they say that they take 2 days (mine took about 24 hours) before you start seeing the results.


My initial conclusions (is it possible to have a conclusion that is initial?) are that this is a service that many medium to larger bloggers will want to experiment with. It’s a beta launch so I’m sure there is a lot more in terms of features to be added – but it’s a service that hopefully will mature in time into a very useful tool for bloggers. I doubt it’ll be something that smaller bloggers will find that useful at this time (although it’s open to them to test) due to the long trial periods and the restrictions on networks included – but in time I suspect that even a smaller publishers will find uses for this type of tool.

PubMatic Challenge

The reason I’m publishing this first impression review today is that today they are launching a new competition called the PubMatic Challenge where they will be picking winners each month to be rewarded with free advertising. All you need to do to be in the running to win is to sign up – run PubMatic and given them feedback on how much it’s helped you to increase your revenues. The winners each month will get some free advertising on a variety of Web 2.0 websites.

Teaching Sells – Introductory Price Offer Ends at Midnight Tonight

Teaching SellsAt midnight tonight (at that spooky time this Halloween) the introductory special price offer for the newly released Teaching Sells program ends.

I’m not sure what the new price will be – but Brian Clark tells me that it is definitely going up to a new price at the deadline time (it’s midnight Eastern US time).

If you’ve not familiar with Teaching sells I recommend that you read the Free Report that Brian released a few weeks back that will talk you through the concepts behind it and the reasons why it’s an important concept.

I’ve been lurking around behind the scenes in Teaching Sells since it was released and am really impressed with what I see happening there. The forum area is particularly interesting to me with quite a bit of good discussion among the 537 members already enrolled.

In fact there are a lot of familiar names in the forums – it looks like quite a few ProBlogger readers are participating.

In terms of the actual teaching – I found Course 1 (How to Create Content That Sells) to be very helpful. I have not digested it all but every time I sit down to go over the different modules in it I write down a new idea. I’m particularly finding that it is inspiring new ways for me to extend my current blogs and to leverage what I’ve already built up with them.

To be honest, I’m not sure I’m ready for them to progress to Course 2 (How to Effectively Market Interactive Learning Environments) because I still have more to chew on from the first one (partly because I’ve been so busy) – luckily it’s something you can go through at your own pace.

Are you doing Teaching Sells?

As I mentioned above – I know that quite a few of you are enrolled at Teaching Sells and I’d be interested to hear how you’ve found it so far?

10 Tips to a Successful Blog Sale

Collis Ta’eed has put together a 10 point post with Tips to Successfully Selling a Blog which has some useful tips in it both to those selling and those buying blogs.

What I found particularly useful was the tips for those buying blogs – especially the advice around keeping the momentum of a blog going.

I’ve seen a number of blogs sell over the last few years and almost come to a complete standstill after the sale while the buyer either recruited writers, did redesigns or finished other projects etc. Even a short break after a sale can see loyal readers disappear and the profitability of a blog decrease.

So the advice that Collis gave of not changing anything too quickly, keeping writers on, asking the blogger to stick around and introducing change incrementally is key. The change needs to be managed carefully and hard work needs to be done to convince readers that it’s worth sticking around. Read the full post from Collis here.

Value Blogging: A New Model For Success?

SkellieIn this post regular contributer Skellie from explores the idea of building successful blogs by giving readers value.

What do ProBlogger, Lifehacker, Seth Godin’s Blog, Copyblogger, Dosh Dosh,, MAKE blog, Zen Habits, 43 Folders, Pronet Advertising and Coding Horror all have in common?

Yes, they’re all in the Technorati 100, but there’s something else, too.

Each of the above blogs is dedicated to maximizing value for the reader. Rather than reporting news, or covering an industry, or attempting to persuade, the above blogs are primarily dedicated to making readers more skillful at what they do, whether that skill is blogging, marketing or software coding.

I call this approach value-blogging, and in this post, I want to explain how it can be a powerful model for bloggers to adopt, either fully or partially. I want to suggest that this approach has a number of distinct advantages for the average blogger. Most importantly, I want to outline how you can get started with value-blogging.

Why value-blogging is a powerful strategy

Unlike news or time-sensitive posts, value-blogging helps readers to improve in ways that are continually relevant. Every time you add another value-blogging post to your archives, you’re building up a database of knowledge that should still be as relevant in future as the day it was written.

Value-blogging, by its nature, encourages original and differentiated content. Though two bloggers might both write a post on quick ways to increase your email productivity, those two posts are likely to contain very different advice, influenced by the individual blogger’s personality, experience and writing style. The advice you give and the way you deliver it will help to brand both you and your blog.

The quality over quantity model is well-suited to a one-blogger show. The upper echelons of the world’s most highly trafficked blogs are updated dozens of times a day, often by full-time editorial teams. The average blogger simply can’t hope to compete in terms of volume (at least, not if any shred of quality is to be maintained).

Value-blogging emphasizes quality over quantity every time, and many of the world’s most respected value blogs update only a few times a week. This flexibility is invaluable to anyone who leads a busy life outside blogging.

Value-blogging is ideal for building a loyal and enthusiastic readership. Though I might respect a blogger for updating me with news or sharing her eloquent opinions, I will probably have an even greater fondness for someone who helps me become better at something I love. It’s hard to think of a more powerful way to leave an impression on a reader.

Value-blogging can boost your personal brand and open up direct and indirect sources of income. Value-bloggers are presented with unique opportunities to make money online. As they have proven their expertise on a topic time and time again, they can be in demand for speaking engagements, consulting work, and freelancing. There is also the possibility of producing and selling an eBook. A number of value-bloggers also make good money through affiliate sales because their recommendations are so well-respected.

Sounds great, but how do I start?

A teacher addresses her classPhotography: My Hobo Soul

Value-blogging is, at its core, about focusing your energy on helping readers. There are dozens of ways you can do this, but the most common approaches are as follows:

  • Provide tips and advice on an important skill in your niche.
  • Answer a key question your readers might have.
  • Share lessons you’ve learned.
  • Provide useful information and resources.
  • Write a tutorial or guide.
  • Answer the who, where, what, when and why of something.

There are plenty of examples of value-blogging you can use for reference. ProBlogger, for example, is a value-based blog, though the value-blogging is supplemented by some news and commentary. This article is an example of value-blogging, in that it attempts to describe not just why value-blogging is important, but how you can add it to your raft of blogging skills.

The best way to boost your value-blogging skills is to learn by example. Subscribe to value-blogs and pay attention to their most popular articles. Could you transfer that format to your own niche?

For example, one of the most popular posts at ProBlogger is Blogging Tips For Beginners. Could you write: ‘Cooking Tips For Beginners’? Or ‘Karate Tips For Beginners’? Whatever your niche, the idea behind many great posts can be translated over to a topic of interest to your audience, resulting in something very different but (hopefully) equally appreciated.

Give value-blogging a try!

It’s not necessary that value-blogging become the whole focus of your blog, but it can be a useful thing to add to your content mix.

If you’d like some homework, make the next blog post you write a value-post. Teach your readers something, give them some tips, or advice, or share some resources. You might be surprised at the results!

Skellie is a regular writer for ProBlogger. She runs her own blog about blogging at Come by and say hello :)

Introducing Skellie – New Regular Contributer at ProBlogger

SkelieI’ve got some exciting news to share with the ProBlogger community.

A few couple of weeks ago I sat down in a local cafe with fellow Melbourne blogger – Skellie from Skelliewag.

I’d been reading Skellie’s work for a number of months and recently she wrote a couple of guest posts her at ProBlogger (How to Draw StumbleUpon Users Into Your Blog and Building a Blog With StumbleUpon). I’ve admired Skellie’s writing style since first coming across her blog and when I found out that we both lived in the same city I thought it’d be fun to catch up.

The result of our catch up was that we had a great conversation and…. (getting to the exciting news here) Skellie has agreed to start writing a regular (weekly-ish) column here at ProBlogger.

My reasons for getting Skellie involved are numerous:

  • Firstly I think she writes great posts that will benefit us all
  • Secondly I need a day off a week – while ProBlogger gives me a lot of energy, it is a 7 days a week job in and of itself (not to mention my other blogs my work with blog network).
  • Thirdly, Skellie’s approach to blogging fits well with mine. While she’s her own person and has a unique style and voice – I think you’ll find that there’s also plenty of synergy between us. This is important to me as I don’t want ProBlogger to become too mixed up and ‘hotch potch’.

So there’s my reasons – I hope you enjoy this new voice at ProBlogger.

Skellie’s first post will be up in the next couple of hours and should follow on a weekly(ish) basis.

PS: do yourself a favor and also subscribe to Skelliewag’s RSS feed – you won’t be disappointed.

How to Pitch to Bloggers – 21 Tips

How-To-Pitch-To-BloggersOne of the challenges that many bloggers face once they become established and grow a profile in their niche is that they become the target of ‘pitches’ – or people emailing to ask them to do ‘stuff’.

These ‘pitches’ can be on any number of fronts including:

  • announcing new products/services in the hope of being linked to or reviewed
  • link exchanges
  • asking for permission to use content
  • exploring potential partnerships
  • suggesting links to posts on other blogs
  • story ideas
  • asking for books to be reviewed
  • asking for guest posts
  • asking questions
  • request for an interview

The list goes on. Some bloggers get ‘pitched to’ hundreds of times each week (some get hundreds per day!) and so if you’re looking to approach a blogger with some kind of pitch it is worth thinking carefully about how you do it.

Here are a number of things to consider when pitching to bloggers. Some will relate more to pitching around product releases, others are more relevant to those looking to suggest links/stories for other bloggers to look at:

1. Comment First Pitch Later

Become a genuine and active member of the blog that you are pitching to before you make personal contact. Yes this doesn’t help if you have something to pitch today – but I find bloggers are much more willing to interact with you if they can see that you’ve gone to the effort of interacting with the content that they’ve written. Be genuine in these interactions, add value to the conversation happening on the blog and show that you’re not just there to ‘take’ but to ‘give’. If a blogger has a genuine connection with you they are much more willing to respond positively to you than if you approach them cold. The longer you interact with them the better.

2. Personalize it

Nothing is a bigger turn off to most bloggers than an auto generated email (or one that lacks any personal touches). This is a turn off in most aspects of life – but blogging is a personal and relational medium so tailor your first point of contact to the blogger you’re writing to. Use their name, mention their blog, show that you’re not sending out an email to thousands of people but are talking directly to them.

3. Get their Details Right

Another turn off for bloggers is being pitched to by someone who gets the personal details wrong. I’ve been on the end of many of these – where the person pitching the idea has gone to the trouble of copying and pasting unique details into an email – only to forget to change a detail from the last email on some important part – like my name. Get the person’s name and URL spelling right for starters.

4. Show You Know Who they Are

This is really going beyond adding a personalized detail or two (anyone can really do that) and showing that you really do know who you’re pitching the idea to. Mention something that they’ve recently written, compliment them on something unique to them, ask them a question that shows you’ve dug a little deeper than finding their name and email address in preparing your pitch.

5. Introduce Yourself

Quickly introduce yourself with your email. This might sound too basic for a post like this – but I’m amazed by the ‘out of the blue’ nature of many pitches. Us bloggers are generally relational beasts and like to know who we’re talking to. This doesn’t mean you need to give a full bio – just a sentence saying who you are and what you do would be fine. Also consider reminding people who you are and how you’ve interacted with them before if you’ve had contact with them previously. They may remember – but they may not.

6. Keep it Brief

I know that if I open an email from a stranger that is longer than 2-3 paragraphs that in most case I’ll mark it for ‘later’ (and sometimes later never comes) unless I’m given some real reason for reading on in the opening paragraph or two. Get to the point, ask your question or pitch your idea quickly and if more detail is needed give it in a followup email (or provide a link in the email where the person can go to find more).

7. Highlight Benefits

Whatever you are pitching – it’ll have more chance of success if there’s something in it for the blogger you’re pitching to. Clearly outline what you’re asking for and how it will benefit the blogger, their blog, their readers etc

8. Keep it Simple

I had an email recently where the person asked me if they could chat with me on the phone. They needed ‘just two hours’ of my time and required that I ring them (paying for the call myself) at a specific time (which just happened to be at 3am my time here in Australia). Needless to say – I passed. If you are asking for someone to do something for you – provide them with some simple, achievable and clear steps to respond.

9. Research Your Question

– many of the questions that people ask bloggers could be answered by simply taking a moment or two to look around their blog. Look on their about page – see if they have a FAQ page and do a search of their blog to see if they’ve written on the topic that your question is on. You don’t need to spend hours on this – but you might just save yourself (and the blogger concerned) some time with just a quick search for answers. Similarly – if you’re pitching a story idea – check to see that they haven’t already written about it by scanning their last few weeks archives.

10. Consider Time Zones When Calling

If you’re calling the blogger concerned – check to see where in the world they are and what time it would be in their time zone. Also consider that it might be the weekend where they are while it could be business hours for you. Also consider this when you’re emailing – I’ve had a few people email me just as I was going to sleep and sending rude emails 8 or so hours later complaining that I’d not responded.

11. Don’t Stalk

Obsessively emailing a person multiple times in a short period of time to ask question after question doesn’t tend to go over well. If you think you’ll have multiple things to ask – hold off on sending an email until you have them all in the one place.

12. Be Persistent

On the flip side of the obsessive stalking is the pitcher who gives up too quickly. Don’t be afraid to send a reminder email asking if they got your first one. I don’t mind getting these myself as I do find it difficult to respond to everyone on the first try.

13. Avoid Press Releases

I must have hit ‘delete’ on thousands of press releases over the last few years. While I do occasionally use them – it is generally only when they are right on target for my niche and quite often when I go searching for them. I’d much rather be pitched a story idea that is tailored to my blog. This need not be long or detailed (in fact it’s best if it’s not) but if someone shoots me an email that says ‘here’s a story you might be interested in and here’s why it’s relevant to your blog’s readers’ I’m much more likely to read it. If you do have a press release it might be more effective to not send it – but to give a link to where it is hosted online so that if the blogger wants to refer to it (and link to it) they can.

14. Keep on Topic

If you’re pitching story ideas you can do yourself a lot of damage by pitching irrelevant stories to bloggers. If their blog is about digital cameras, don’t send them information on TiVO (you know who you are).

15. Be Polite and Courteous

Making demands, assumptions and being overly familiar can sometimes lead to people binning your pitch. I’ve been left shaking my head numerous times of late at the arrogance and demands of some. On the flip-side though – some pitches come across as so polite that they seem sterile. I guess there’s a fine line to walk here. Keep in mind that cultural differences come into play on this too.

16. Free Stuff Works, But….

Sending schwaag, review copies, samples etc can work well with bloggers – however you need to be a little careful and learn from the mistakes that others have made in this area. My personal preference would be to require bloggers to disclose any benefit that they’ve received from you (particularly if it’s of any high value). Transparency matters. I would also recommend asking the blogger if they want to receive what you’re sending them before you send it.

17. Mention Your Blog

Most bloggers are wired to be on the look out for other bloggers. If you have a blog, mention it in your pitch (your introduction). If you don’t have a blog – why not?

18. Link Up

One quick way to get on many blogger’s radars is to link to them on your own blog or website. This shows that you know who they are, might send them some traffic and is a show of good will that can help to break down those initial walls that can be hard to get through with a blogger. Keep in mind that larger bloggers get a lot of links from other sites and blogs so this may not have a massive impact in all circumstances – but it can’t hurt.

19. Give an exclusive

Bloggers love to break stories. It helps them build traffic, establish credibility and profile and gives them the perception of being more connected in their niche. Offering some sort of exclusive angle on a story, access to interview a key person or even given them the exclusive rights to be first with a story is something that might help you get your story featured on a blog. A quick warning though – if you tell someone that they have an exclusive but in fact end up offering it to numerous others you could end up doing more harm than good.

20. Don’t Include Anything You Don’t Want Blogged in your Communications

I’ve seen a number of companies burnt by sending emails out to bloggers that included both the official press release and pitch – as well as other information that they didn’t want to go out – the whole lot got blogged about. This can happen either because the blogger didn’t realize and just copied and pasted everything OR because the information that wasn’t meant to be blogged was too juicy for the blogger to resist publishing (even though they knew they probably shouldn’t have).

21. A word on Embargoes

Some companies approach bloggers with information in advance of product launches on the condition that the story can’t be broken before a certain time. This enables the blogger to digest the information before launch and have something prepared to write about that goes beyond rehashing a press release. The downside of this is that some bloggers either don’t understand embargoes or don’t like them – some blatantly break them to get the exclusive. I personally respect them – but would rather a company approach me in a relational way and work with me on a coordinated release of information that isn’t a hard and fast embargo – but a more relational and trusting exchange of information.

Obviously incorporating all 21 points into your next pitch of a blogger might be a little too much to ask – but as both a blogger and someone has done my fair share of pitching I would recommend at least attempting to incorporate some of the above.

Competition Winner for PageRank Slam competition

Last week in the wake of all the Page Rank changes that were going around I decided to run a little competition to see who could Create the best Slogan/Banner/Button for bloggers caught up in all the changes – particularly those getting deranked.

Brian from Teaching Sells kindly offered a 3 month subscription to his great teaching course for the winner.

There were over 140 entries to the competition and there were many that were worthy of being selected as the winner. Many were very amusing and kept me quite amused over the 24 hours that we ran the competition.

But there can only be one winner and I’ve decided that that person is SportSayer who put together a bunch of clever page rank buttons for bloggers part of the Google PageRank Victims Anonymous.

Here’s one of them:

There were many other great entries and I encourage you to check them out in the comments section of the competition post.

The Benefits of Being Featured in Mainstream Media

What impact does being featured in a mainstream media publication have upon a blog?

Mainstream-Media-1Skellie asked in comments about what type of traffic a mention in a mainstream media story can bring into a blog. I answered in the comments on the post but thought it might be something worth exploring quickly in a post as well.

I’ve been featured in a number of mainstream media publications of the last few years and would make the following observations:

It doesn’t bring a lot of direct traffic – I’m sure it varies from publication to publication and story to story but I’ve never seen much of an increase in traffic from any mention in a paper, magazine or even TV appearances. This is sometimes due to there not being a link mentioned – and sometimes just…. well just because.

The benefits of being featured in mainstream media are not so much about traffic but include:

  1. branding/profile/awareness – whether it’s in a MSM publication or anywhere else – every time you are featured can help (more on this theory of personal branding here). I regularly meet people who have never seen my blog – but say things like ‘didn’t I see you in The Age?’
  2. contacts – everytime I get some mainstream media attention I get calls, emails etc from people wanting to connect. Many times these are fairly low level and incidental connections, but sometimes they lead to great opportunities.
  3. flow on media attention – there’s something about being mentioned in one paper that tends to trigger other media outlets (or even the same one) to do similar or followup stories. I find that MSM attention often comes in fits and starts with numerous in a short period and then nothing for a while.
  4. credibility – whether it be with your family and friends, potential clients, book publishers or potential readers – there are just some people who respect a mention in a mainstream media outlet than if they see you mentioned on another blog.
  5. widening circles of influence – connected to much of the above is that an appearance in MSM tends to widen your circle of influence and gives you access to a different audience. The problem that many bloggers face is that they grow to a point but then exhaust their natural circles of influence (or reach a saturation point). Mainstream media can open up a new audience to you. It may not be a large audience – but it can often be an influential one and you never know what might come from it.

I don’t spend a lot of time trying to get mentions in mainstream media publications – however I don’t knock them back – for the above reasons and one more. The last reason is that I find that I learn something new every time I’m interviewed, quoted or featured in an article. I learn about communication, journalism, media etc – and I’m a firm believer in putting yourself in situations where I’m always learning – this makes me a better blogger.

Search Engine Friendly Titles for Your Blog

Aaron Wall from SEObook has a good screen capture/video on Search Engine Optimization Friendly Page Titles for Bloggers today: