Written on September 29th, 2007 at 01:09 pm by Darren Rowse
YouTube offer Publishers AdSense Embedded Video Players
I’ve had a number of readers email me in the last 24 hours to let me know that they’re seeing options to monetize sites using YouTube custom video players with AdSense units in them.
Perhaps this was announced previously without me noticing it - but I can’t find any official announcement of it - but YouTube now have pages that talk of how this is available. Their blurb on it reads:
Video Units
Enhance your site with high quality, relevant video content from YouTube partners, and earn extra revenue along the way.* Relevant, Premium Content
Deliver high quality video content to your site. Choose categories, individual content providers, or have Google automatically target your site’s content.
* Targeted, Non-Intrusive Ads
Earn revenue from relevant, user-friendly ads targeted to your site and to the videos being played.
* Enhanced User Experience
Attract and retain users with highly relevant, frequently refreshed video from popular content providers.
* Customizable Players
Customize the color theme and layout of the player to best fit your site.
* Ready? Get Started!
You’ll need to sign up for an AdSense account to start using Video Units.
Sign up for AdSense now.’
The screen also has a little screen shot of the ads in action with the ads appearing above the video in a new kind of YouTube Player (pictured above and below).
Like I say - this may have been announced somewhere previously - but it seems to be new and something that only some YouTube account holders are seeing at the moment (I can’t see it as an actual option on my account yet). It’s a little odd because on the page which talks about this it says to click a button to use it - but there’s no button - just a link to AdSense.
Here’s a screen shot of the page which mentions it:
Have you seen this anywhere else (or have I been sleeping)? Is it available to your YouTube account?
Here’s a link to the page where the AdSense/YouTube program is mentioned (update: YouTube seem to have killed this page).
Thanks to JKK Mobile who was the first to email me about this.
44 Responses to “YouTube offer Publishers AdSense Embedded Video Players”
Grant
September 29th, 2007 1:46 pm
I saw this yesterday also but today when I tried to find it again it had disappeared!
Fresh Blogger Templates
September 29th, 2007 2:02 pm
I knew they were going to be doing this soon. Weird they have ‘Beta Released’ this though and haven’t made any official announcements about it. I’m not quite sure if it’s a good thing, or a bombardment on our senses with Google Adsense
Dan
September 29th, 2007 2:03 pm
Awesome! I was waiting for when this would be available. I guess we all knew it was coming.
Some other ad network has something similar, but YouTube will reign supreme.
A Blog about Nothing
September 29th, 2007 2:05 pm
Google monopolizes everything it touches.
Daducha
September 29th, 2007 2:51 pm
I don’t think this is available yet. I opened my google adsense and youtube but I cannot find it anywhere. Maybe they were just testing it. I’m excited about it though.
Calvin
September 29th, 2007 3:16 pm
Last week they sent some mail about Adsense Videos…I guess its this….
WarriorBlog
September 29th, 2007 4:34 pm
They haven’t put up a sign up form or anything about signing up yet.
If they require the users to click an ad before they can play the vid then that would be awesome!
Xeph
September 29th, 2007 6:31 pm
on the other words, I think, this is like a new site widget.
Warren
September 29th, 2007 7:10 pm
This was Google’s plan all along. It is the main reason they bought YouTube, so they could enhance their advertising with videos.
If you have ever tried to use google’s video services you will know why they bought YouTube.
Vishal
September 29th, 2007 7:13 pm
Thats a welcome new, but nothing new in terms of concept, it was in the making.
alex briscese
September 29th, 2007 8:07 pm
I see the same page Darren put in the post, without the button to click…but I guess that within a few time this will be available, I’m impatient!
Bri
September 29th, 2007 9:34 pm
Thanks once again for the heads up on new features that are out there. I had not previously seen these and will check it out later today.
Fredrik Gyllensten
September 29th, 2007 10:08 pm
“If they require the users to click an ad before they can play the vid then that would be awesome!”
No, it would not!
Jen / domestika
September 29th, 2007 11:29 pm
Just found this in Google’s Adsense support section:
https://www.google.com/adsense/support/bin/answer.py?answer=40042&topic=8832
vangardx
September 29th, 2007 11:34 pm
warrior blog - “If they require the users to click an ad before they can play the vid then that would be awesome!”
huhu..hopefully it happen :p
PJ Brunet
September 29th, 2007 11:56 pm
Some of the AdSense units have been showing video for months now, I think it was only the box-shaped units if you don’t have them set to show text only, so maybe they decided to integrate those units with YouTube, now that they just announced rich-media ads? I’m sure we’ll see plenty of mashed up craziness in AdSense units as they test what’s possible.
Bitten
September 29th, 2007 11:59 pm
So, video ads should be shown if you have enabled images and if you have the right ad format( https://www.google.com/adsense/static/fi/AdFormats.html#video ). That’s great.
Yannick Eckl
September 30th, 2007 12:15 am
“Google monopolizes everything it touches.”
Oh yeah! I agree! This trend isn`t so nice as some people sometimes say.
Vik Dulat - Making Money the Easy Way
September 30th, 2007 1:25 am
I am already using Youtube on a daily basis. Might as well use it now to make money :)
Christian
September 30th, 2007 3:53 am
Last week they sent some mail about Adsense Videos…I guess its this….
Lisa Marie Mary
September 30th, 2007 4:30 am
Maybe they are only using those new to Adsense as the beta testers. I can’t wait to test this out, though!
Nicole
September 30th, 2007 5:14 am
Only found the page after following the link from this Problogger post to the Youtube page, which required me to log on to view it. Otherwise, the page does not show up, or maybe I have not been able to locate it. Hopefully, when there is more understanding about this “new” video feature with adsense, it will be found more easily.
Needless to say, it looks like I will not be using this feature due to restrictions to be in the program or lack of knowledge about where the whole set-up is exactly located on the Website.
Content Ads
September 30th, 2007 6:37 am
Glad to see another incom stream.
analogstuff
September 30th, 2007 1:01 pm
Thanks Darren for your Fast information. I checked my adsense account and could not any thing of video ads sort of thing. Do we need to have a account in youtube for it to get enabled.
I am really not sure.
Michael Phipps
September 30th, 2007 2:05 pm
Ok, here is a mention on the YouTube Blog:
http://www.youtube.com/blog?entry=rQpNsTzbgqM
[quote]
“Today we’re offering select partners the ability to incorporate YouTube InVideo ads into their content.”
[/quote]
This isn’t just about grabbing videos from YouTube and displaying them on your website, and getting relevant ads added. You’re going to have to produce video content that is approved by Google.
This could be great for youtubers who create good content. I imagine there will be filters to stop people from monetising crap videos. (ie obvious ads, spam, hate videos, or just plain rip off merchants)
Michael Phipps
September 30th, 2007 2:06 pm
hmmm, this site: http://googlesystem.blogspot.com/2007/09/youtube-video-units.html seems to contradict a bit of what I say, which is at most - a best guess.
Michael Phipps
September 30th, 2007 2:13 pm
And this youtube page is a bit of a teaser… http://youtube.com/adsense_learn?&session=xx7X1I6jeXkElLtQmM1DUh6TckwfBtLHndlBuq0nrILzIdcwsRsO_QJ0MJiSwWcJhLLeX7SuYDew4mvhAAZhjGSfR_ck7Z015-H41JgbAso4sciLc0nhyMOYyFgtb_BMcDhCFdPYoe8K1TsqTakxlkezKKhee1cGISSdY9nE3eFAc18JLUFV8J5U0XA6-Kekg8iQM_zXl3ukQnbXwA66BF8IREELGwZvCmUzkM3iekKhcnEn6xwIWap1HH52HBZYjUIiZlTeSoDAVb11X9lcQsKLIFRhgchJBfZP8Pd_Y00gqGow2FdwLw==
ArticleRow
September 30th, 2007 4:39 pm
It’s a good news to us who’s monetized website or blog…
Saptarshi
September 30th, 2007 10:02 pm
I think this is a lot better than what Google tried earlier by inserting ads into the content! Atleast now the ads are separate, and I think the best thing to do…
I like the approach which Google uses to monetize products. They keep it free for the users and help the advertisers by bringing better places to display ads… and in the process Google along with publishers make money!! Great going Google!!
Phil
October 1st, 2007 1:36 am
It would be great if Google would let users who host their videos to use a special video player that wouldn’t link to YouTube but allow us to display Adsense ads.
I think that it’s how Scanscout works. Now if the big G decides to do that, count me in!
aris
October 1st, 2007 1:57 am
How about thenewsroom.com ? publisher can automaticly set to play the news video ads and embed it to the blog and get paid with CPM based.
Bruce
October 1st, 2007 1:46 pm
I.ve followed the links to my YouTube account page but can’t see any reference to adsense. It all seems a bit vague at the moment. Has anyone found anything more deffinate.
Gerri
October 1st, 2007 3:21 pm
I followed the link and it takes me to my youtube account page. I’m guessing this is not it? Can someone help me out?
Oneunder
October 2nd, 2007 11:55 pm
There have even been posts about a need for publishers to use the 300 X 250 rectangle format. But like some of the others all I have seen is adsense documents, nothing from or on youtube.
Blaine Moore
October 3rd, 2007 6:27 am
I’ve seen them a few times, and so far I have to disagree on the “not intrusive” bit. The same stupid ad kept coming up and covering the text of a subtitled video and I had to keep clicking the “x” every 5 or 6 seconds in order to see what was happening.
rick
October 3rd, 2007 3:30 pm
This sort of thing is better than having to view the ad before the actual clip shows. I think it’s a good move.
Gppgle Rep
October 10th, 2007 6:44 pm
@ WarriorBlog
What planet are you on! Where I come from that is called click fraud.
Chris [TK]
October 11th, 2007 1:18 am
this was finally officially launched…
anyway - great find Darren
Gerri
October 11th, 2007 9:43 am
There is a lot of talk online about this development.
I came across another way of monetising vids and not just YouTube ones - blinkx adhoc. Have any of you heard of it?
http://whereisthatmoney.blogspot.com/2007/10/monetise-videos-with-blinkx-adhoc-video.html
Torgr
December 3rd, 2007 12:36 am
I only can add 10 videos on it.. How can I add more?
Steven Sanders
December 4th, 2007 3:37 am
I believe there are a number of companies now that will assist you with co-partnering adsense campaigns on YT
Torgr
December 4th, 2007 8:31 am
Well ok, Got it buddy :)
Malc
December 12th, 2007 12:53 pm
Hi
I just added it my site, the problem for me is even the smallest video screen is 400px, which means I can only add it to main content and not in my side bar
penny
April 8th, 2008 8:35 pm
followed the link and it takes me to my youtube account page.
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