This blog post was written by Glen Stansberry, co-founder of the blog network LifeRemix.
No two bloggers are alike. Everybody works differently, and everybody has their own routine when it comes to posting. Some work best on a routinely basis, posting every day. Others work best as the inspiration strikes them, cranking out an entire series in one sitting. However, not everyone works best under the “post-every-day-as-the-rooster-crows” formula. At least I don’t. This post should help bloggers identify what type of posting style to use, depending on the type of blogger they really are.
[Note: This brilliant "formula" that I've concocted is by no means The Gospel, and might only work for me. As with everything I write, take it with a grain of salt. You've been warned... ;) ]
Whatever your posting style, there is usually an optimum “routine” for posting to your blog. I’ve broken these types of bloggers into two (very) generic categories: Musers and Reporters. These two broad categories loosely describe our blogging “DNA”.
Musers- Musers like to take information and extrapolate. Or abstract ideas. Or nothing related at all. But that’s ok… their readers know and expect this whimsical style from the writer. (Think Kottke, SvN, Seth Godin.)
Reporters- Information junkies that think structurally. Information is currency, and these bloggers are stinking rich. (With information, that is.) Reporters typically don’t deviate too much from the facts, and like to be the first to spread the word. And boy are they regular. They’re like prune juice of the blogosphere. (Think Techcrunch, Micropersuasion, GigaOM.)
Both of these categories have typical posting patterns. (Again, see above disclaimer.) Reporters typically post every day. At the same time, if possible. It’s a methodical approach, and they can hammer out a post at will. They’re blogging machines, and they thrive on regularity.
Conversely, Musers tend to have more of a “flighty” approach to blogging. Rules and posting patterns? Who needs them?! Inspiration is the main ingredient to their posts, and they tend to write only when inspiration hits. But when it rains it pours, and sometimes ideas for posts just come in torrents, leaving the Muser no choice but to hammer at them all in one sitting.
Ok, so we’ve got 2 different types of bloggers that typically post with different styles. Hopefully you can at least somewhat identify yourself with one of these categories. Now that you know what your mindset is, don’t try to hide from it. Trying to pose as a blogger that you’re not only spells T-R-O-U-B-L-E. It’s like fitting a square peg into a round hole.
If you’re a Muser, don’t feel like you need to have a regular posting pattern. Sure, you’ll probably feel guilty for a while, but it wears off. Trust me. It’s all in embracing the mindset of your “category”. Post when you feel like it, as inspiration strikes. If you get a flurry of ideas, start a series or set the extra posts to publish in the future, so as not to totally freak your audience out with 5 posts in a day, and none for the next 4.
The same applies to Reporters. If you haven’t already, carve out a regular posting schedule within your day that gives you time to blog every day (or some other interval). You’ll find it liberating to sit down and read/comment on the days news. The regularity is key here, as you won’t have as hard of a time finding topics to blog on as there’s never a shortage of news, unlike the Musers.
Embracing Your Blogging DNA
Embracing my blogging mindset was a pivotal point in my blogging career. Previously, I had resolved to post twice a day on LifeDev. Unfortunately, I usually didn’t make my set quotas. Why? Because twice a day was too often for my blogging “style” (definitely a Muser). I felt that I was forcing my posts, and they didn’t receive the proper time and energy because I was too worried about quota than quality. I had tried to post like a Reporter, when really my blogging style was that of a Muser. Now that I’ve embraced my blogging DNA, there is a lot more freedom built into my posting schedule. While I may not post as regularly, my entries have a little more “love” mixed into them. Plus I don’t feel guilty that I didn’t post every day.
If you’re finding it hard to keep up with a posting regimen, carefully think about your blogging makeup (think biology, not mascara), and how it affects your posting schedule. By embracing the type of blogger you really are, you can adjust your posting regimen accordingly.