I’ve been seeing these on a few blogs lately (they must have been part of a beta test) – but today AdSense have launched another type of ad unit – Google Gadget Ads.
Gadget Ads are a little hard to explain (In essence they are a mini web page that loads in an ad unit) – but the AdSense blog has one on it that you can play around with.
It’s one for AdSense that starts off looking like this:
Enter a URL and it presents you with this (without the page reloading):
There is a scrollbar to see more of the ‘page’ in the ad.
Click the ‘get started’ tab and you see:
And click the Terms tab and you get this:
These ad units are not something that you can sign up for or ensure that they appear on your blog. They will rotate onto your blog if you enable image ads to be served and if your blog is on a topic which relates to that which advertisers using the unit are advertising.
AdSense say that rectangle, leaderboard, and skyscraper ads are more likely to serve them up.