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AdSense Announce Google Gadget Ads

I’ve been seeing these on a few blogs lately (they must have been part of a beta test) – but today AdSense have launched another type of ad unit – Google Gadget Ads.

Gadget Ads are a little hard to explain (In essence they are a mini web page that loads in an ad unit) – but the AdSense blog has one on it that you can play around with.

It’s one for AdSense that starts off looking like this:

Picture 4-2

Enter a URL and it presents you with this (without the page reloading):

Picture 3-4

There is a scrollbar to see more of the ‘page’ in the ad.

Click the ‘get started’ tab and you see:

Picture 5-3

And click the Terms tab and you get this:

Picture 6-1

These ad units are not something that you can sign up for or ensure that they appear on your blog. They will rotate onto your blog if you enable image ads to be served and if your blog is on a topic which relates to that which advertisers using the unit are advertising.

AdSense say that rectangle, leaderboard, and skyscraper ads are more likely to serve them up.

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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Comments

  1. Bryce says:

    Interesting the comparison between Gadget CPM and CPC, even if the ad is CPC, you don’t get paid for interactions with the ad – only if they go to the Advertisers website, so that means even more free exposure for an advertiser.

  2. ReviewSaurus says:

    Ah! the chances of getting clicked will increase and will serve more purpose to both advertisers and the site visitor. All in all…everyone will be happy…the publisher (for getting more clicks), the advertisers (more relevant customer) and the customer (they’ll need what they want).

  3. Is sure to achieve more clicks in the meta-blogging niche. Up and comers would certainly be enticed to play around with setup wouldn’t they?

  4. Lisa says:

    This is awesome, but it doesn’t seem to be available to some countries.

  5. Amit says:

    This looks like some self promotion by Google. Do they pay for clicks on this kind of an ad unit?

  6. Zuggu.com says:

    It will take a while since this will be available to everyone as the regular adsense ads

  7. Neat idea – as long as it doesn’t slow down load times Even more than all the other crap I have on my blog!

  8. Michelle says:

    Hey in my ritualistic search for MORE information on Adsense I found an insane offer. There is this site called Mochila and they are offering $5 bucks for anyone who wants it. All you have to do is sign up post their quality content badge on your site for 30 days and they pay you $5.

    I’m not sure what the pay off is for them but I’ve put it on my site already. The new content has improved my page ranking and increased my ctr on my other ads as well. No spam here…..just a good deal I’d like to see other fellow bloggers profit from a killer deal.

    Check it out at :
    http://www.mochila.com/splash1.html?engine=smo&keyword=ma

  9. PlasticPilot says:

    Is that really working ?

    I put the URL of two blogs of mine, and always get told “No ads available”. To be sure I tried with http://www.problogger.net, but got the same answer…

    Strange, or do I miss something ?

  10. Lodewijkvdb says:

    I’m wondering what happens if someone signs up for Adsense using the Gadget. Is it counted as an affiliate sign-up or as a click on an advertisement. Makes quite a difference!

    For blogs that promote Adsense as an affiliate, it could mean that their ad units are competing with their affiliate links for the same sign-up. Not a good situation.

  11. I don’t quite like them, really. I know that testing and experimenting is the engine of progressing but Google testings all the time reflects on my earning and t be honest I would like to have the power to control more about how ads look like

  12. I agree with the both last comments. Maybe I’m too conservative, but the income and the added info by text ads must be enough.

    My website – regarding restauration and refurbishing of old houses by cheap means is not the playground for Google’s fuzzy logic, ok, not only ;-)

  13. CarlosX says:

    Google is experimenting with new ad types. I look forward to move ads with video and flash. They get clicked on a higher percentage of the time.