As I’ve been pondering the new BlogRush traffic building service (which I did a first impression review of earlier) over the last few hours I am increasingly thinking that it has potential to help bloggers find new traffic.
The bones are there for it to work – but how can you leverage it to increase your chances of converting for you and squeeze out some extra traffic for your blog. A few ideas (all untested at this stage) come to mind:
1. Optimize Your Titles – there are a number of things that will increase the chances of getting someone to click on a link appearing in someone else’s blog – but the title of your post will be most important. You have around 40 characters only to play with (before the widget cuts off your title) so think carefully about what you’re communicating about your post – particular in the first few words.
2. Choose the Right Category for Your Blog - when you sign up you’re given a list of categories to assign your blog to. My hope is that BlogRush will add more (as the more focused they become the more relevant ads will be). If your blog spans a couple of categories run with one for a few days and then swap to the other. I suspect that some categories will out perform others significantly due to the type of readers that they have and their tech savvyness.
3. Promote it Early on - this system is one that will be most beneficial to early adopters. While some are already spamming their referral links out to other bloggers via mass emails – one way to promote it and possibly pick up a few extra referrals is simply to place it in a reasonably prominent position on your blog and even to draw attention to it in a post. If some of your readers have blogs they’re likely to check it out too – which will exponentially increase the benefits for you. Just be aware that if you get spammy with your promotion of this (or any) service you could actually do more harm than good to your blog.
I’m sure there will be more tips – but my suspicion is that titles will be particularly key in the success or failure of BlogRush for many.