Who does Your Blog Serve?
In today’s video I take a look at two groups of people that a blog needs to benefit if it’s going to sustain itself for the long haul.
While many would argue that a blog’s readers are the ones that a blog needs to benefit the most – I think that there’s someone else that the blogger needs to consider providing for – themselves.
A balancing act needs to happen between benefiting blogger and reader in any good blog.
A blog that just provides for readers will burn out the blogger and a blog that provides only for the blogger will burn out it’s readership.
I regularly see blogs that do without the other.
Who does your blog serve?
Video length – 7.02 minutes