Today is the last day in the 31 Days to Building a Better Blog project and as a result I want to make your last task a little reflective and forward looking.
Your task today is to run a SWOT Analysis on your blog.
A SWOT analysis is a strategic tool that has been used for many years in business (and many other fields) to look at the Strengths, Weaknesses, Opportunities and Threats that that business might have or be facing.
Much has been written about SWOT analysis and how to carry it out (I’ll let you do some searches on Google for it if you’re not familiar with it) however let me write a brief description of how to apply it to a blog.
1. Define Your Mission and Goals
Before you carry out your SWOT it’s important that you know what your blog’s goals are (otherwise the exercise is a little pointless as you’ve got nothing to review your site based upon). As a result you’ll want to have done Day 28′s task – Define Your Blogs Mission Statement.
2. List Your Blog’s Strengths
What attributes does your blog have that will help you to achieve your blog’s goals? What does your blog have going for it? What are you good at as a blogger? What resources and assets do you have at your disposal? What do you do better than anyone else?
3. List Your Blog’s Weaknesses
What attributes does your blog that are holding you back from achieving it’s goals? What skills do you not have as a blogger? What is ‘broken’ on your blog or in your workflow? What could or should you improve about your blog? What should you probably avoid in your blogging? What is distracting you from your goals?
4. List Your Blog’s Opportunities
What external things could/are helping you achieve your blog’s goals? What trends are their in your blog’s niche that you could explore on your blog? What tools and technologies could you use to improve your blog?
5. List Your Blog’s Threats
What external things could or area hindering you achieving your blog’s goals? What are other blogs in your niche doing that could be hindrance to your own blog’s growth?
note – Think of Strengths and Weaknesses as internal factors while Opportunities and Threats are external factors.
6. Analyze Your Reflections and Generate Strategies
Take some time out to work out what you can do with your findings. How can you utilize your Strengths? How can you bring your Weaknesses to an end? How can you make the most of your Opportunities? how can you fend off the Threats?
As my old Marketing lecturer used to say – ‘doing the analysis of Strengths, Weaknesses, Opportunities and Threats is only half the job. Working out how to turn Weaknesses into Strengths and Threats into Opportunities is the key part of a SWOT analysis’.
7. Plan to Do Something and Do It
Translate your findings into an Action Plan and begin to implement it.
Doing a SWOT analysis is something that I do periodically on my individual blogs and on my overarching business also. Have you ever done one on your blog? What tips would you give to others wanting to do one?
If you want to do more strategic analysis and planning on your blogs you might also like to check out my series of posts – Strategic Blogging.