Written on August 22nd, 2007 at 12:08 pm by Darren Rowse
First Impressions Matter on a Blog
First impressions matter in the day to day real life relationships that we all have. Like it or not, people are making decisions about who you are in the first few seconds that they meet you.
The same is happening when they come to your blog too!
In this Video post I explore five aspects of your blog that first time readers are using to get their first impression.
- Titles
- Design
- Taglines
- Post Titles
- Opening Lines of Posts
Video Length - 7.40
Update: to those wishing to use the video - you can grab the code to embed it on your own blog at it’s page on blip.tv
97 Responses to “First Impressions Matter on a Blog”
Jake from moremerchant.com
August 22nd, 2007 12:41 pm
Darren this video is so important. The first impression is key. Lately I have been cleaning up my blog and have had much better success.
If we all present a better image, we can expect better results.
Jeremy
August 22nd, 2007 12:48 pm
Hi Darren,
Yeah - first impressions make a big difference. Which reminds me that I need to do a good redesign soon…
Jake from moremerchant.com
August 22nd, 2007 12:52 pm
By the way… lookin good in the suit. ;)
Terra Andersen
August 22nd, 2007 1:13 pm
I agree completely with what you say in this video. Good post, and nice suit! *=)
-Terra
http://www.BetterForBusiness.com
Pat B. Doyle
August 22nd, 2007 1:30 pm
I think a picture of yourself helps to create a welcoming vibe for a newcomer to the blog.
Your videos are great - do you distribute them elsewhere also (like on youtube) ? Just curious what results that would give.
Dave
August 22nd, 2007 1:34 pm
Video posts are a nice change of pace. Thanks!
Jeremy Steele
August 22nd, 2007 1:36 pm
great linkable video, it’s totally unlike anything I’ve seen before.
Giving a good first impression is why I did a pretty major blog redesign a while back. My previous theme was too gray, this one is much better, has more color, and overall gives a much better user experience (although I can think of 50 ways I can improve it even more).
I think having your blog’s title and the post titles be the two biggest things on the page also helps out greatly. I’ve seen some blogs that have text all over the place in all different sizes…. ick.
Oh, and tag clouds are lame, I can’t believe people still use the things.
Darren Rowse
August 22nd, 2007 1:44 pm
Pat - it’s done via blip.tv - you can see it and get the code to embed it on your own blog here.
Darren Rowse
August 22nd, 2007 1:45 pm
thanks for the suit comments - I don’t wear it as much as I used to :-)
45n5
August 22nd, 2007 1:49 pm
awesome video, you picked the name problogger by “luck”, oh no, the magic is lost ;-)
i think you also showed us about first impressions with video, great intro ;-) thanks.
Small Potato
August 22nd, 2007 1:49 pm
My blog is about free WordPress themes and WordPress tutorials. Recently, it’s been leaning toward tutorials.
That’s why I felt it was important to aim for a more technical look with the recent redesign. To showcase my WordPress and web development skills, I sprinkled the redesign with several toys: pop-out horizontal menu, color scheme switcher, and a list of best content links in between the first and second posts (took a page out of the Problogger’s book ;)).
For a normal blog, those features might be too much, but I think it’s giving off the right image or first impression for my blog.
What do you think Darren?
Dan Cole
August 22nd, 2007 1:50 pm
This topic is so important. I had written about it earlier this month and you linked to it and it was a very popular topic by far. Nowadays with users being able to jump faster you really need to grab them and hold onto them. I’ve been planning to go more in depth into this topic and I think people may need a little more help then what to watch out for.
Darren Rowse
August 22nd, 2007 1:55 pm
Small Potato - I think you’re on the right track. A blog does need to reflect what it’s about. My only comment on your design is that is seems pretty text heavy. Perhaps some more visual elements/pictures etc might break it up a little. Not too many - but it might lift it a touch. Well done though - it’s very clean and easy on the eye.
Better Blogging with Michael Martine
August 22nd, 2007 1:56 pm
Thankfully, as a long-time blog designer, I can lay claim to having thought carefully about my blog’s design and what first impressions it makes. I wanted it to appear professional and yet approachable and friendly. I’ve use somewhat traditional colors (blue and orange, with accent colors of light earth tones) to convey a business-like and non-threatening impression.
My picture is on the home page so that people can see that a real person is behind the blog. I use upbeat and friendly icons such as pencils and speech balloons. I have a relatively uncluttered sidebar (well, for a blog, anyway). However, we’re all somewhat blind to what our first impressions really are with others, even though we might try to engineer them. So if anyone wants to offer their first impressions of my blog, feel free to contact me through my blog and tell me. Might as well take Darren’s post and use it as an opportunity to be a real lesson for myself and others.
PS: Darren, the videos are coming along nicely! I really enjoyed the better editing in this one and got the message right away from your “costume changes” (nice suit, man). I laughed when the green sweatshirt made a cameo appearance!
Small Potato
August 22nd, 2007 2:01 pm
A new logo and an image or photo to accompany each post are on my to-do list. Thanks Darren :)
Phil Gerbyshak
August 22nd, 2007 2:06 pm
Excellent video Darren! Thanks for sharing this with all of us. I’ve recently done a re-design to be less corporate and more open and inviting. It’s black and white and full of links, just like me. I think it works, but I’m not sure about what a first time reader would think about it.
Definitely worth thinking more on. Kudos!
Shine With Grace
August 22nd, 2007 2:07 pm
Wow, thanks for the great tip! BTW, the snapshot of your video already showed how important is first impression…
Darren Rowse
August 22nd, 2007 2:08 pm
Michael Martine - yeah I thought I’d throw in the green sweatshirt for a bit of a laugh. I can’t wear that anywhere any more without be ridiculed! :-)
Small Potato - good to hear!
Jeremy Steele
August 22nd, 2007 2:14 pm
Oh, and on a side note I just noticed your RSS ticker crossed 30k, congrats Darren!
Jason MoneySpace
August 22nd, 2007 2:45 pm
I agree with you 100% on this topic.
I do have two questions that I have been meaning to ask you though;
Would you recommend posting videos on a fairly new blog?
What software would you recommend to use with video production?
Also, my wife said she likes the new look!!! She likes suits, what can I say!!!
Thank you,
Jason
Darren Rowse
August 22nd, 2007 3:24 pm
Jeremy - thanks - 30k today, 30k +1 tomorrow :-)
Jason - I think video can work on a blog of any size. Never to early to start learning about different mediums. The software - I use a mac which comes with iMovie which is how I edit it. I use blip.tv to upload and share it.
Jason MoneySpace
August 22nd, 2007 3:37 pm
Thank you very much!!
Shaun Carter
August 22nd, 2007 4:21 pm
This was a great video Darren. I find first impressions to be the single most important thing when interacting with complete strangers. When it comes to jobs, socializing, dating, etc. the first impression is invaluable.
Codswallop
August 22nd, 2007 5:23 pm
Hi Darren,
Brilliant video. You come across as extremely friendly and the content is excellent. You should do a lot more videos. Plus the aussie accent is brilliant. I wish I had your accent instead of my Israeli one.
-Yoav
Red
August 22nd, 2007 5:41 pm
Hi Darren, I bumped into your blog through Catherine’s blog (~A Week in the Life of a Redhead~)
Loved your video on first impressions, I totally agree! This holds true in all aspects of life, be it at the market, on a date, over the telephone, or even in the restroom. (Ever walk into a public restroom and hear someone talking away on their cell? THERE’S and impression for you! ;-D)
~Red
ps. I also liked you in the suit, very slick, Casanova
LintCollector
August 22nd, 2007 6:52 pm
On behalf of everyone still on dialup, or slow broadband with download limits, will the message of this 27Mb video also be available as text? Even MP3 would be more accessible.
The material on this site is of great value and it would be a shame for part of the audience to be denied it. Or am I the only reader without a $40+ per month connection at home?
Mike Hudack
August 22nd, 2007 10:31 pm
Hey Darren,
Sorry about the server issue this morning. We blogged about it on blog.blip.tv. If you have this kind of an issue in the future, please feel free to call my cell phone at 646-827-9773 — I’ll be happy to tell you exactly what’s going on.
Also, you may want to update your player embeds to use our new Show Player… drop us an e-mail if you’re interested, the new player’s really nice and won’t cause any interruptions to your site if we have a problem in the future.
Yours,
Mike Hudack
Co-founder & CEO, blip.tv
ning
August 22nd, 2007 10:33 pm
I looked up the Technorati,and found that your blog’s rank is 23.What a terrific rank,I worship you now.
Darren Rowse
August 22nd, 2007 10:37 pm
Mike - thanks for the update on blip.tv.
LintCollector - I understand the problem you face but at this stage I don’t have the resources to do mp3s as well as videos. The video took hours to do as it was.
The description above does summarize the main points though - I’ll attempt to include more details in text in future ones.
Adnan
August 22nd, 2007 10:56 pm
Wow, now that was one of the best starts to any video I’ve seen. You’re def right about first impressions - especially on a blog. That’s why custom themes can help.
Sly from Slyvisions.com
August 22nd, 2007 11:46 pm
I recently just wrote an article about this too. If anyone wants to check it out, take a look here:
http://slyvisions.com/files/first-impressions-lead-to-a-lasting-loyal-readership.html
Sly from Slyvisions.com
Lucynda Riley
August 23rd, 2007 12:11 am
You do look handsome in that suit.
Eliza/ BookTestOnline
August 23rd, 2007 1:00 am
Wow! Its amazing how different you
look. Thanks for the advice about it.
The music was good too.
Elizabeth G.
http://BookTestOnline.com
http://booktestonlinecom.blogspot.com
Christian Decker
August 23rd, 2007 1:30 am
Really insightful, I love your 31 days to build a better blog program, and I try to follow it as much as I can.
Thank you for doing it ^^
inspirationbit
August 23rd, 2007 1:38 am
It’s incredible to see what a good suit can do to a man - you look like a CEO, but a very good natured one :-)
All those tips were very helpful and important but I would add another important tip that often gets overlooked: paying attention to details. I wrote about focusing on those little details on my blog and even provided with some inspirational examples.
Details like the choice of bulleted icons, styling your comments area, turning your post titles and dates into a little work of art.
They might look too insignificant to spend time on perfecting them, but they play a very big role in shaping up that very first impression of you and your blog. To me that says - the author strives for perfection in anything he/she does and is very serious about making that first impression last for a very long time.
Andrew G.R.
August 23rd, 2007 1:46 am
I should have had more faith… Your videos are definitely heading in the right direction! Nice job!
Pádraig
August 23rd, 2007 2:03 am
Excellent video! Really helped me out!
Trula
August 23rd, 2007 2:06 am
OMG Darren! You in that suit. Very, very powerful impression and it grabbed my attention right away because I don’t associate you as a suit kind of guy. I watched the video and you gave some good points. I have been struggling with how to best present myself, so thanks.
BeingParents
August 23rd, 2007 2:27 am
First impression has a lasting effect. However, a second one might also help. Don’t give up. Just keep on trying to do better everyday.
Blog Opinion
August 23rd, 2007 3:20 am
World changes , people changes . Similarly you can improve your style of blogging. First impression could be bad or good doesn’t matter even in marketing. Interact with your users in friendly manner and take your readers feedback. Try to improve your blogging style.
Lara Kulpa
August 23rd, 2007 3:57 am
Darren, I can’t tell you how hard it was for me to actually pay attention to what you were saying after watching that first few seconds, having seen you in person looking almost all of those ways except for Mr. Suit!
Okay, so it wasn’t hard to pay attention, but it sure did make me smile from the beginning and kept it on straight through the whole vid. Awesome work! :)
You actually taught two things in that video… the first was the impression you gave about your personality by creating the opening scene that way. The second was the rest you spoke about in terms of design, name, and so on (impressions for the blog itself).
And no matter how hard you try, you’ll never strike the rockstar impression! ;)
Andrew
August 23rd, 2007 6:21 am
Yes.. I agree with you.. First impression is very important when I want to start a business with a person..
Nice video Darren
Brion
August 23rd, 2007 12:00 pm
I’m just getting started on my own blog so the insight is appreciated, particularly the opening lines of a post. It’s made me realize I’ve started off a trifle bland.
Jim Smoot
August 23rd, 2007 12:22 pm
Once again a lot of information to digest and apply to my own efforts. As a new blogger, I’ve been spending a great deal of time learning what you are offering (probably too much time. I probably should be writing).
Thanks for all of the great information.
Ian
August 23rd, 2007 12:34 pm
Darren,
I was curious how you were able to use the music in the opening of your video, aren’t there license fees involved for a Beatles (Earth, Wind, and Fire cover) song?
Rajesh Anandakrishnan
August 23rd, 2007 12:42 pm
Terra,
By look at your blog - I felt its an realestate website.
Rajesh Anandakrishnan
August 23rd, 2007 12:44 pm
Hi Darren - nice video. Your blog is inspirational.
Terra,
By look at your blog - I felt its an realestate website.
~ http://www.suggestusability.com
MIR
August 23rd, 2007 12:46 pm
Hi All,
Please leave your first impression on this blog: http://www.mailsiread.com
and
Daren - Thanks for the wonderful video.
Jesse S. Somer
August 23rd, 2007 1:39 pm
G’day Darren,
It’s been a while since I’ve visited your blog…I think the last time was around 3 months ago when we met at your first Melbourne Blogger’s meet-up. If you recall my comments on that meeting (they were somewhat critical-hopefully in a constructive way), you really seem to have tackled the issue of real human interaction head-on. Blogs are just like meeting people, and if you call yourself the ‘Problogger’ then readers and people you meet already have certain expectations about the roles you play, and the needs that you can fulfill.
Your new layout is truly ‘professional’. It leaves your old blog design (as well as my own) in the dust of the dark ages. I especially like the idea of a weekly video. The video medium adds so much depth to your identity, and it gives you an opportunity to prove that you are who you say you are in both reality as well as in text.
I also like the clean, open, uncluttered feeling of the new site. It’s obviously well thought-out, and quite organised. Now, you truly exude more of the character traits that I deemed were necessary when one calls themself ‘professional’. You have the numbers of subscribers already…it seems like the next natural progression is to show them more about who YOU are, as well as give them more of what you have to offer. Congratulations on the next step in your journey. :-)
Activist Mommy
August 23rd, 2007 2:22 pm
I’m redoing my blog and moving servers. I’d love some comments on what looks goo, what needs to change, and the such. What’s your first impression of my blog?
Timo
August 23rd, 2007 2:41 pm
Nice video on first impressions. I learned a lot.
About making MP3s, Macs should come with Garageband where you can make podcasts. Eitherwise, you can use Quicktime and only Export Sounds To AIFF. Then, get this free program called Audacity to convert the AIFF to MP3. Should be simple and quick.
George
August 23rd, 2007 2:42 pm
Darren,
Love the new look of the blog. The first impression I got of your blog, when I started reading it several years ago was that you seem like a really nice guy. The story of your success as a blogger was very inspirational at the time. That story isn’t quite as easy to find as it used to be, but you do link to it from your about page which does make sense.
Anyway, love the new look. Nice video, loved the opening scene. It had me wondering what you would be wearing once you got to talking.
Blessings,
George
Accessory Fetish
August 23rd, 2007 3:18 pm
Great tips, Darren. I’ve recently launched my blog focusing on musical instrument accessories. Although my background is in product marketing, and not graphic or web design, I fought the urge to launch before I had a website that was visually acceptable. It was tough to wait, but I know it was a good move.
tdkage
August 24th, 2007 2:57 am
Hi, I can’t watch the video. Am I missing some software or it isn’t up anymore??
David
August 24th, 2007 3:54 am
Super tips!
p.s: Beautiful new design - not better than the old one, but different :)
Kat
August 24th, 2007 6:14 am
hey Darren,
Sorry but you look alittle creepy in your suit and ummm your teeth are yellow~
just don’t smile so much-
Love your blog though!!! You Rock!
Leon
August 24th, 2007 7:08 am
I like the video posts. Always wondered about the man behind the blog.
Darren Rowse
August 24th, 2007 8:29 am
‘Kat’ - gee you know how to make a good first impression don’t you! :-)
btw - just a heads up that when you leave an anonymous comment it gives an IP address which can reveal other comments you might have left under your real name. ;-)
Medical Transcriptionist
August 24th, 2007 12:26 pm
Darren,
How about removing those dates in your URLs and posts (even dates found with comments), so that a new reader will have a minty fresh feeling on your site even after years?
Medical Transcriptionist
August 24th, 2007 12:28 pm
I hope you get back to me with a convincing reply!
Darren Rowse
August 24th, 2007 1:33 pm
Medical Transcriptionist - depends what blog platform you’re using but you’ll need to look for the date tags in your blog’s template. They will vary depending upon which platform you use to run your blog
Medical Transcriptionist
August 24th, 2007 5:27 pm
He he he, I was suggesting you to remove the dates. I have already removed mine except for the comments.
Masy
August 25th, 2007 12:19 am
By judging your monotonous tone and your eye contact, I got an impression that you were reading texts in this video. Am I right?
Darren Rowse
August 25th, 2007 8:26 am
Sorry to have come across as monotonous - I’ll try to inject a little more excitement and tone into things especially for you next time!
Am I reading it? Not at all. I did have the main points jotted down under the lens (about 10 words) but think I kept pretty good eye contact for 99% of the video.
prasanga
August 25th, 2007 9:12 pm
Great post D, I realize how important the first impression is, over 2 weeks I have a job interview at a famous Dutch bank, I am applying for a traineeship as a mortgage advisor, this video give me clear idea on how I got to present my self to get the job. So far my blog goes. I got to implement all the knowledge you dropped on the subject ‘ First Impression’
thank you for the info.
Lyle
August 26th, 2007 5:11 am
Hi Darren
I like the video blog concept.
Why not post if on and from YouTube to increase ability for people to “find” your blog?
Billy Mac
August 26th, 2007 10:38 am
I finally realized after over a year of visiting this blog who Darren reminds me of….Phil Collins! Especially now that he has been using video it has become even more clear…just a little observation Great new format…and as always….great blog!
Darren Rowse
August 26th, 2007 11:15 am
Billy - that’s very amusing. Haven’t had that one before!
Eliza/ BookTestOnline
August 26th, 2007 3:44 pm
Billy, glad you said that about Phil Collins.
I was thinking the same thing when I
first watched the video. Now he needs to play
his music too.
Darren, are you friends with
Craig Harper the Exercise-Motivation Speaker,
TV, Radio, Writer in Australia?
If not maybe check out his blog
http://craigharper.com
Thanks, Elizabeth G.
http://BookTestOnline.com
http://booktestonlinecom.blogspot.com
Darren Rowse
August 26th, 2007 4:43 pm
I know of Craig but we’re yet to meet. I met one of his offsiders though at a recent meetup.
francesco mapelli
August 26th, 2007 11:35 pm
great video.
And I can really feel the importance of the first impression by looking at your blog new design: compared to the new one, the old one looks messy and crowded… the new one better support the “pro” in problogger name ;)
One thing I noticed is that a new blog redesign can help the author himself to change his blogging style to match the new design.
I recently went through a blog redesign as well… and my own feelings and approach slightly changed accordingly (or so it seems to me ;) )
and that’s the real reason behind your suit ;)
Danny Tuppeny
August 28th, 2007 12:06 am
Great video!
Mikey from www.WhichWebsite.com
August 28th, 2007 1:01 am
Great advice once again Darren, this really does help people like myself.
Can I ask you (the readers) to tell me what you think of my website http://www.WhichWebsite.com and feel free to give me your feedback using the contact form on my website.
Mikey from www.WhichWebsite.com
August 28th, 2007 1:09 am
Hi Darren,
Thanks again for providing such an inspirational post Darren for bloggers like myself to learn from. I regularly follow your articles and its great to know there is a site ‘ProBlogger’ that keeps us Bloggers on the right path.
If you can Darren (when you get the time) can you check my website out http://www.WhichWebsite.com and tell me if and where improvements can be made, Thank you.
Graeme Mac
August 28th, 2007 7:49 am
Question for Darren & all video bloggers.
What equipment would it take to produce and edit a video post like Darren’s “1st impressions”?
Do you do this yourself and how long did the whole process take?
I am looking at producing video posts but don’t want to put something out that gives off the wrong first impression.
Rob Schultz
August 28th, 2007 12:24 pm
Wonderfully useful insight in this post. I especially love the opening of this blog. It was such a powerful way to show how some simple changes can really change the look and feel.
Darren Rowse
August 28th, 2007 12:40 pm
Graeme Mac - this post was produced using:
a basic Canon Video Camera
iMovie for editing - it comes free with any Apple Mac computer
Blip.tv - for hosting the video on the web
It took me an hour to shoot and another hour or two to edit it - but I’m slow and not very good at it yet so I suspect I cold get that down in time.
Graeme Mac
August 28th, 2007 2:38 pm
I think you did a bang up job - it really gets the message across. So it was just a video camera not anything special like a HD or DV format?
Thanks for replying so quick. Half the blogs you comment on you never get a reply.
Profitpub
August 28th, 2007 10:12 pm
Its just the magic that rolls from your mouth delivers the traffic to you site. Pure talent. Of course everyone aren’t born with it, you may argue that you can develop it due time but it ain’t the reality. Many of them have ended as losers. You might consider myself to be one of them…;-)
essentials4free.blogspot.com
jgv
August 29th, 2007 7:55 am
Applying ideas like first impressions– something so intrinsic to human interaction– to blogs is a wonderful concept. You touch on a lot of ideas that were mentioned in a really great book by Malcolm Gladwell, Blink. Judging from this post, I bet you’d love it.
Jen / domestika
August 29th, 2007 9:23 am
Whoa, Darren, you clean up good!
But at first I thought I’d slipped in a typo and landed at the wrong blog… which just underlines the importance of deciding on the image you want yourself & your blog to project, earlier rather than later, right? Branding, again…
SatelliteTVGuru
August 29th, 2007 2:43 pm
Darren, Best video post yet. I really think that first appearance is everything in life and in blogging. Having an attractive blog that reels people in from the moment they first see it, makes all the difference.
Steve
August 30th, 2007 12:35 am
I’ve just redesigned my site and it the process of adding all new content.
Any comments / hints or tips would be welcome, positive or negative as long as its in a constructive manner.
Steve
Eclipse Online
http://www.eclipseonline.net
Michael
August 30th, 2007 12:59 am
Hi Darren
I Love this new looks of your website. I wish can get PR like you LoL. Good Luck And Keep Share.
Regard
Michael
Get Your Blog Listed Here
Priscilla Palmer
August 30th, 2007 8:44 am
You have been nominated by Evomend to be added to The Personal Development List. (See my site for more details), I would love for you to participate.
Doug
August 30th, 2007 3:50 pm
Nice post. Got me thinking. I had a Leaderboard unit stuck up above my mean header graphic. After listing to your post and hitting my blog I realized how crappy it was - and really wasn’t a great performing unit. Definitely now worth sacrificing that first impressions. Needless to say the leaderboard’s history.
Thanks. and nice redesign
Hilton
August 30th, 2007 8:33 pm
hey darren,
Nice video. I am fully agreed with your statement.First impression matters alot.It is quite similar with blog too
wwwagoraboard.com
August 31st, 2007 6:13 am
Honestly, great tips and articles!
If anyone would like to discuss blogging or money making online, please visit my forums. The address is my name. Anyone is welcome!
Jerome South
August 31st, 2007 10:04 am
Great post! You have excellent insight and got me thinking.
Questino for Darren:
Did you use Wordpress or another blog service when Ben redesigned Problogger? Please visit Platomedia.com and tell me what you think.
FYI…if you like video posts check out Mogulus — gives you everything you need to launch your own 24/7 television station on the web for free (just need camcorder and high-speed internet).
Darren Rowse
August 31st, 2007 10:14 am
Jerome - it’s all done on WordPress.
Jerome
September 1st, 2007 12:38 am
Darren - Thanks! I liked your “31 days…” post so much that I’m considering redesigning my blog. What do you think?
Dolly Yeo
September 5th, 2007 2:32 am
Congratulations! You look great!
Dena
September 5th, 2007 6:28 am
AUGHHHHHH! I want to watch the video but it’s too choppy. I am totally frustrated.
I’ll come back another day and maybe I’ll succeed then :-(
Andy C
September 6th, 2007 9:33 am
I simply can’t believe how fantastic and handsome you look in that black hoodie :-)
Glen (The Gnr Group Web-Design Blog)
October 2nd, 2007 5:34 am
Hey Daren
I really like your blog and have been a reader for about 2months. I like the new look of your blog but the old one was cool to.
I thing I like best about your site is it’s content. If you get a chance check out my site and please give me some feedback.
:-)
Energy
March 11th, 2008 2:06 pm
Nice idea. I need to start publishing video blogs for my bariatric product release.
Yvonne Lyon
March 23rd, 2008 4:34 pm
Hi Darren,
Great content in the video, exceptional tips. I am going to post the video on my own site, it’s for new internet marketers/blogger, with the text you have below describing whats on the video (hope that’s okay).
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