Today’s task in the 31 Days to Building a Better Blog project is to dig back into your archives and do some interlinking of posts.
As you add more and more content to your blog there will be more and more opportunity to link your posts together so that readers can view more pages of your blog. It’s also won’t hurt the search engine ranking of those posts that you interlink as internal links count in SEO (not as much as an incoming link from an external site – but it still helps).
I find that I naturally add links from new posts to older ones as I write the newer posts – however the other way around (links in old posts to new ones) takes a little intentionality.
When I do this (I generally set aside a few hours every six months for it) I generally do it in one of two ways:
- Add a ‘read more on this topic at…’ link at the bottom of your post and then list other related posts (of course many of you will use a ‘related posts’ plugin to do this for you)
- Add links inside the post itself. I find that these work pretty well at getting people to visit other pages on your blog as they are a little more natural
As I say – the plugins are great (and I use them on all of my blogs) but when I’ve tracked clicks on my pages I find that in content links get actual clicks at a much higher rate than the ‘related posts’ at the end of articles.
So take a few minutes today to go back to some of your earlier work and identify other posts in your archives that you might have written since that you could link to.