A quick quote from Chris Pirillo:
“Your audience is still trying to discover you, but you have to go to where THEY are and not expect them to come to you in any other way.”
Chris is talking here about video blogging and podcasting more than blogging but the same thing applies to blogging.
‘Build it and they will come’ doesn’t apply to blogging – you need to think about where your potential readers are already gathering and go interact with them there. Read more about this process of growing your blog’s readership by targeting readers.