Today’s task in the Rediscover Your Blogging Groove project is to write a Link Post.
How has blogging grown from something that a relatively small number of people do into the massive medium that it has become? There are many reasons for the growth of blogging but one of them is that they are traditionally a very outward looking and linking type of website.
When I first got into blogging many blogging blog platforms didn’t even have a comments feature built into them and the linking was even more prolific than it is today. One blogger would see something written on another blog and would add to the conversation by linking up. Another blogger would spot the conversation and would link to both the previous blogs and the web of links would mount up until the story went quite viral. Including outbound links in your posts were seen as normal and a healthy way of blogging with numerous benefits.
These days the link is still an important part of blogging, but with on site comments and with some bloggers quite purposely avoiding outgoing links as a strategy to keep readers onsite I sometimes wonder if the outbound link is less a feature of modern day blogs than it used to be.
Of course there are plenty of blogs out there that do nothing but ‘link posts’ and that simply regurgitate what everyone else is writing (saying nothing original) – but perhaps somewhere between the blog that never links and the one that does nothing but link is probably a happy medium.
Tips for Writing Link Posts
So how do you get the balance right between healthy outbound link posts and poor ones? Here are a few thoughts on how to write a good link post: [Read more…]