Comments on: Targeting Your Reader’s Emotions

By: A.J.

A.J. — Fri, 17 Aug 2007 07:59:02 +0000

Great link, thanks for sharing. I’ll prob pick the book up over at Amazon and give it a read.

By: testi

testi — Sun, 12 Aug 2007 20:29:23 +0000

For me, the “Hot Button” would be Blog’s Title, Blog’s Look & Feel (colours, structure) and then content…
testi – http://www.testi32.com/di/b.php

By: Phillip Crum

Phillip Crum — Wed, 01 Aug 2007 00:27:49 +0000

“I guess I’m linking up to it out of ‘envy’”

Sounds like a severe case of “linker’s envy”, or “poster’s envy” perhaps? :)

By: Julian Paling

Julian Paling — Tue, 31 Jul 2007 18:39:48 +0000

Rand not only knows what makes us link, he also knows what makes us part with our money. ;)

I did some number crunching the other day and it looks like SEOmoz are on course to generate a whopping $1,289,760 in the first full twelve months from selling content alone!!

By: Mark A

Mark A — Tue, 31 Jul 2007 13:58:35 +0000

In an attempt to create more of these emotions towards my blog, I’m trying a little experiment, it’s a mini-contest, asking commenters what they would do with an extra $100 a month.

The one that I find most creative and still within the family finance scope of my blog will get a 500 word site/blog review by me.

Check it out at http://www.financingyourfamily.com.

By: Paquito

Paquito — Tue, 31 Jul 2007 13:32:58 +0000

My opinion here is based on what we call “button” @ the Blogosphere…

For me, the “Hot Button” would be Blog’s Title, Blog’s Look & Feel (colours, structure) and then content…

Endorsement, ear to mouth, Blog rankings are also, for me those “Hot Buttons” that push me to visit (and re-visit) a blog :-)

Regards from Spain :-)

Paquito.

By: Terra Andersen

Terra Andersen — Tue, 31 Jul 2007 13:13:36 +0000

I’ll definitely have to check it out!

By: Graham Lutz, The Young Capitalist

Graham Lutz, The Young Capitalist — Tue, 31 Jul 2007 12:27:45 +0000

Yeah, you post some of the best links, too! Thansks!

By: Mason Hipp

Mason Hipp — Tue, 31 Jul 2007 12:25:28 +0000

Thanks for mentioning that article Darren, if you hadn’t I probably would not have seen it. As someone in marketing, finding and targeting emotions is one of the biggest things I do when working with clients, and I always try to keep up on any articles on the subject.

In my opinion, the biggest obstacle to targeting your customers emotions is knowing exactly who those customers are and what they really want. I wrote a blog entry on the subject a few weeks ago, How to Get to Know Your Customers, that goes into more detail about my thoughts.

Thanks again for mentioning the SEOmoz article, and bringing up the subject in general. I’ll also have to read the book you suggested.

– Mason

By: Josh

Josh — Tue, 31 Jul 2007 12:14:10 +0000

I agree 100% about consumer marketing buttons.I am still struggling as a new blogger. Great use of marketing buttons here, on this post. Sites like these give great advice for the greenbacks. I have learned so much from Darren and other sites like his.