This Guest Post was written by Wendy Piersall from eMoms at Home.
Last March I attended Elite Retreat – a rather exclusive conference with a small number of participants and 7 big name presenters who taught us much of what they know (including Darren himself!). One of the biggest eye openers I had at the conference was that I had been a bit too hyper-focused on sticky blog content creation. I know – it sounds counter-intuitive! But when you create really good content, your blog readers don’t want to click ads. They stick around to read your stuff and then usually leave the site via a link to other great content.
So it was one of those “DUH” moments when I realized that I had better re-think my monetization strategy on my non-product blog.
A New Advertising Strategy
For blogs that are focused on creating compelling content, AdSense and other CPC (Cost Per Click) ads aren’t the way to go. My blog was building my brand, so it made sense that I shift to an advertising strategy that would build the brands of advertisers as well. This meant a shift into selling advertising directly and charging on a CPM (Cost Per Impression) basis. That way the site would make money based on page views rather than clicks.
Since I started selling advertising on my site (with Darren’s and Yaro’s help), revenue has increased substantially and next month I expect to make over $1000 just from CPM based ads. Because of this I have been able to spend more time writing and driving traffic instead of optimizing ad placements.