The following is a guest post by Lorelle VanFossen of Lorelle on WordPress and an excerpt from her popular book, Blogging Tips, Tips Bloggers Won’t Tell You About Blogging.
Writing with keyword-rich content helps your blog be found and readers to fully understand what you are writing about. Write consistent and purposeful content.
The more inline your content is with your blog’s purpose, the more concentrated your use of keywords will be throughout the entire blog, not just on a per-post basis. The more diverse your blog’s content, the more diffused your keyword usage will be across all of your blog.
Make a plan for your content. Make lists of the topics you will write about in keeping with your blog’s purpose. Stick to those subjects as much as possible to build your blog’s reputation as the place to come for answers on those subjects.
What Are The Benefits Of A Focused Blog?
- Content is synonymous with the subject.
- Links are synonymous with the subject.
- It builds a reputation.
- It builds authority.
- It becomes a destination.
- It becomes a source.
Your Blog’s Content Labels Your Blog
If your blog tells more stories about your life than reports on the news and world around you, then it’s a personal journal or memoir. If your blog reports and comments on politics, it’s a political blog. If it has more reviews of products and services than other content, it’s a review blog. If it has more photographs than text, it’s a photoblog. If it has more music than text and pictures, then it’s a music blog. If it has more video than music, text, and pictures, then it’s a video blog, vid-blog or v-blog. If your blog has more ads than content, it’s in the business of blogging.
The majority of the content on your blog indicates the purpose of your blog. When labeling your blog, take a serious look at its content. As your blog evolves, the value of your blog comes from the content you build over time.
Readers Thrive On Consistency And Continuity
If you create an expectation of content on your blog, readers return expecting to find similar content. If you switch one week from blogging about grooming pets to blogging about grooming horses, you have set an expectation that your blog is about grooming animals. If you switch from grooming dogs to racing cars, readers are thrown off and their expectations aren’t met. The odds are they will not return for more.
It used to be said that predictability was boring. In blogging, predictability builds return customers. They know you are the expert on this subject and that you are the source for information. Meet their expectations when they return.
Lorelle VanFossen blogs about blogging and WordPress on Lorelle on WordPress and the Blog Herald, and is the author of Blogging Tips, Tips Bloggers Won’t Tell You About Blogging.