The following post has been submitted by Neil Patel from Pronet Advertising and Quick Sprout.
If you are trying to increase the popularity of your blog, chances are you’ve already looked into search engine optimization (seo) or leveraging social media sites. There is nothing wrong with using these methods and you should probably try using them, but if you have already exhausted all the common methods of marketing your blog then here are 5 uncommon methods that work well:
1. Comments – People get lazy when it comes to posting comments on other blog on a regular basis. You may say that you don’t have the time or that you don’t want to post comments on other blogs because the majority are your competitors. It doesn’t matter, if you post comments on other blogs on a regular basis and give valuable advice many of those readers will start looking up to you and start reading your blog. If you do this for months you can get thousands of new readers as well as increase your blogs popularity.
2. Social Networks – MySpace, Facebook, and Bebo and some of the most popular websites on the Internet, so why not leverage them? They get millions of visitors a day and there’s no reason not to create profiles on every one of these sites. When building your profiles you can talk about your blog as well as link to it which will cause more visitors to flood into your website.
3. Blogroll – Lots of bloggers avoid blogrolls because they hate linking out but by using a blogroll you will get more people to link back to you. Not only does this help with search engines, but more importantly will it drive visitors to your website. When adding sites to your blogroll, don’t just do it because you want a link back from a specific site, do it because you think it is a great blog.
4. Widgets – Who would have thought widgets can increase the popularity of your blog? If you are one of those people, take a look at MyBlogLog. When you setup a community like that, new bloggers will learn about you and start reading your blog. The other great thing about MyBlogLog is that you can friend other random bloggers which causes many of them to friend you back and look into your blog.
5. Offline – When people market their blogs they usually do so online. If you go to work or meet tons of new people on a daily basis you should share your blog with them if you feel it will benefit them. Every time I go to a conference or a meetup, I usually tell people about my blog and within a day or so I see an increase in RSS subscribers.
There are many other unconventional ways you can market your blog, these are just some of the methods I use. Anybody else have other “uncommon” ideas to market your blog?