Chad Randall (b5’s Ad Sales Manager) caused a real stir here at ProBlogger while I was traveling a few weeks back in his guest post about making a blog more attractive to advertisers when he suggested bloggers remove AdSense from their blogs.
Chad wrote more on why he doesn’t like AdSense on his own blog after that post – and today wrote another useful post titled the 7 Levels of Revenue for Your Blog which ranks advertising methods for blogs.
While I think a lot of what Chad says is true my own position on AdSense isn’t quite as extreme. As someone who has some blogs that are highly read by Australian audiences – ad networks like AdSense and Chitika provide a very valuable opportunity to monetize a site as it can be difficult to find alternatives. I also find that my average CPM rate is considerably higher than the $1 Average that Chad talks about.
This type of thing does vary from blog to blog somewhat – how would you rank ad revenue types?