Comments on: Personal Branding and Blogging

By: olaito,oluyinka

olaito,oluyinka — Mon, 20 Oct 2008 11:25:35 +0000

Focus is important. As upstart bloogers , we must realise it takes time, dedication, focus and tenacity

By: How to Build Your Personal Brand Through Your Blog

How to Build Your Personal Brand Through Your Blog — Fri, 08 Jun 2007 14:31:44 +0000

[...] the opportunity to add to or take from your reputation and brand (I’ve written more about being consistent in your messages here). If you enjoyed this post Subscribe to the Free ProBlogger [...]

By: Tina

Tina — Thu, 10 May 2007 08:14:44 +0000

Hi Darren

Thank you for another thought provoking post.

Do you think its reasonable to say that if you follow these guidelines your branding will remain strong and clear by default:

1. Blog about something you feel passionate about
2. Have another purpose for blogging other than making money – i.e the need to share your wisdom with like minded people…
3. Remain true to yourself and your values

In my experience of publishing (which to date has been offline), if there are real motives behind something, and if you throw yourself into it, your branding becomes strong, because you are reliable, consistent and passionate….

I also think that one of the attractions of blogging is that allows people to build up their alter ego… people can allow another side of themselves to take on a form, and an identity, which is quite different to the person they present to the non virtual world….

What does anyone think about this subject of alter ego over blogging…. ???

By: Gerard McGarry

Gerard McGarry — Wed, 09 May 2007 09:39:22 +0000

Hi Darren, I was just thinking about personal branding the other day, one of the reasons I killed off some of my more superfluous blogs – I felt I was diluting the brand a little.

I’ve also started to comment a little more on blogs I like, which leads me to this question:

You must be a pretty busy guy these days – do you spend much time commenting on other people’s blogs and what topics are likely to draw a comment?

By: Andrew Garrett’s Scroll of Emptiness » Stuff and Things - Tuesday 8 May 2007

Tue, 08 May 2007 10:15:42 +0000

[...] Personal Branding and Blogging – Once I figure out how I want to brand myself, I’ll be moving along this path :) But why? This diagram pretty much explains it… [...]

By: Tu nombre como marca en internet » xzBlogs

Tu nombre como marca en internet » xzBlogs — Tue, 08 May 2007 08:39:55 +0000

[...] y que ha comentado Darren Rowse, un nombre de la blogosfera por cierto, en el magnífico blog ProBlogger (en inglés) y que podrás seguir aún mejor en los artículos de Neil Patel en otro magnífico [...]

By: daniel

daniel — Mon, 07 May 2007 23:23:17 +0000

hi, Darren, how are you?

Fantastic topic & very important where blogging is concerned. There’s a great deal of confusion about branding/blogging. Many bloggers speak of branding as ‘logos’, ‘images’, ‘taglines’, etc, without realising that the largest factor in their personal brand is what they say & do. The style/content of their posts/comments can hugely affect the way they are perceived – both personally & professionally.

I look forward to reading Neil’s new blog.

daniel

By: Joshua Dorkin

Joshua Dorkin — Mon, 07 May 2007 15:55:28 +0000

The reason email is dangerous is that all you need to do is click send and it is gone. When people had to write letters by hand, the writing was done much more carefully I believe. That said, since it is so easy to send an email or comment on a blog, people often just write and send without proofreading or considering the implicatoins of their words.

Great post . . . I’m glad you’ve pointed this important issue out to everyone out there.

By: tanya

tanya — Mon, 07 May 2007 13:10:57 +0000

That is the main reason why I ‘blog.’ I have no interest in leaving my chosen career and I blog as a way to set myself apart from others in my area (having spent most of my time in grad school and not having too much work experience also necessitates the need for more creative approches). Some ways that your blog can help in having your name be your brand;

* Make it have both a personal and a professional tone.
* Have your name attached to every post.
* Have your blog be related to what your ‘area of expertise’ is (or what you would like it to be). For example I am a food scientist and I produce healthy food reviews
* Have a spiel for how you are better than your competition because you have a blog (website). For example, it shows that successfully develop a ‘project’ from the ground up … because you started a ‘website’ with no readers and it has grown to xxx per day. Also, anything you write about can be found in the top 10 on google when you search for that topic – within a few days of writing about it … etc.

By: Neena

Neena — Mon, 07 May 2007 10:06:14 +0000

As a relatively new blogger, I have been very careful about my posts but especially about my comments. Once you hit that submit button, there is usually no option for edit.

I guess “branding” is the internet’s name for “reputation”. And on the internet everything is somewhat permanent.

I will be reading Neil’s new blog with great interest.

Thanks!

By: The Dead Artist

The Dead Artist — Mon, 07 May 2007 09:01:17 +0000

Very useful post. Many thanks.

By: Joanna Young

Joanna Young — Mon, 07 May 2007 08:57:17 +0000

Hi, I agree that the message needs to be carried all the way through – content, responding to comments, tone, and style. All of that adds up to personal branding and the beauty of blogging as a medium is that people can ’see through it’ to what you’re really saying, or who you’re really being. I wonder if people go wrong by trying too hard to establish a brand though, rather than recognising that the brand = them. If you keep asking yourself questions like ‘does this sound like me?’, or ‘does this reflect my values?’ it will help you to write and sound authentic – the most powerful personal brand there is!

By: Camille Crawford

Camille Crawford — Mon, 07 May 2007 08:46:44 +0000

Interesting discussion about branding Darren. I think your blog for example has one sort of obvious big picture that is endorsed by your own subtitle ‘helping bloggers earn money’ yet your smaller picture is much more versatile and has a broader dynamic ‘helping bloggers network’ which can have nothing to do with the larger picture you yourself have painted of your blog. For example, I have almost zero interest in earning money from my blog, yet I read your blog all the time because your articles are relevant for those interested in social networking, learning how to blog, using the internet effectively, and has a high ethical quality. All of these things bring me here and keep me returning, yet I still have no interest in your main objective ‘helping bloggers earn money’. Somehow you’ve branded yourself as an ethical, knowledgeable and reliable source for the smaller picture themes I’ve described above.

By: Venlatakrishna Nalamothu

Venlatakrishna Nalamothu — Mon, 07 May 2007 07:10:37 +0000

Branding is essential for every business. But it is a bit difficult for small publishers like me. Darren rowse is other name for ‘professional blogger’.

By: Eli James

Eli James — Mon, 07 May 2007 06:56:36 +0000

Neil’s blog QuickSprout should be interesting to read. But there’s only a coupla of posts at the moment. I wonder how he’s going to tackle issue like credibility and building trust over the internet.

Hrmm, hrmm. *bookmarks his blog*

By: Neil Patel

Neil Patel — Mon, 07 May 2007 06:37:56 +0000

Darren, thanks for the mention.