Yesterday I wrote about using a blog as a Springboard for bigger things. In the post I talked about different kinds of bloggers and shared a little of my own story. Today I want to suggest a few ways to build a blog that launches you into bigger things.
So how does one become a ‘Springboard Blogger?’
Much of what I wrote yesterday about my own journey shows how accidental, evolutionary and lucky the process was for me (although I’ve become a little more strategic in recent times). Having said that – there are seven lessons that I’ve learned along the way that might be helpful for some.
1. Set Goals
While I’m not the best goal setter going around I do have some broad dreams and agendas in mind as I blog. I tend not to get bogged down in specific and detailed goals but instead set myself a broad course and then allow the wind to blow me where it will.
For example – with Digital Photography School (DPS) my broad goal was to create a space for beginner to intermediate photographers to learn how to use their cameras. I didn’t set out to create a blog with forums and then to write photography resources – I’ve let my readership, luck and circumstance hone the goal and the opportunities have opened up.
2. Position Yourself for the Next Bounce
As I say – my style with this type of process is to set broad goals and then to let the wind take me where it will. This isn’t completely true – when the wind takes me in a direction and I begin to see a potential next step I then take the rudder and begin to position myself for that next opportunity.