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The Ultimate Guide to Getting Lots of Link Love

This Guest Post was written by Wendy Piersall from eMoms at Home.

Good link love, bad link love, do we really care who links to us? A savvy blogger would say yes and no. Based on the 80-20 rule of business – 80% of your traffic will come from only 20% of your links (by my stats, it’s less than 20%).

Of course, links from A-Listers and high Google Page Rank sites are a worthy pursuit. But why should we care about the 20%, those links from anyone, especially the sites that will likely only send us a couple of visitors a week?

Quite frankly, there are four compelling reasons to care about “little links”:

  • Little links can turn into big links. One of my top referrers of all time, Steve Olson, linked to me in the fourth post he wrote. His blog has grown so big that this post still sends me consistent traffic to this day, and we’ve become great friends in the process.
  • Technorati. If the A-Listers only had links from A-Listers, they wouldn’t BE A-Listers!
  • The long tail of referring domains. If I added up all of the referrals from domains that sent less than 4 people a week to my site, together they would be my fourth largest source of traffic.
  • Google only loves you when everyone else loves you first. (Rather shallow of them don’t you think?!)

I don’t advocate spending tons of time in the pursuit of mass quantities of links from small sites. I do advocate spending a little bit of time each month cultivating links from a wide variety of sources, regardless of the amount of traffic potential.

So without further ado, here is the world’s greatest list of posts dedicated to the fine art of Link Love. Note I didn’t say longest, because there are a lot of long lists out there (which can get quite overwhelming). These are the BEST posts on the subject written within the last year…

The Best of the Best

101 Ways to Build Link Popularity in 2006

66 Ways to Build Links in 2007

How to Attract Links and Increase Web Traffic – The Ultimate Guide

Link Strategy

Setting Proper Link Strategy Goals For Your Links Pages

SEO 101: Establishing and Evolving an Effective Link Strategy

12 Different Types of Links and How To Get Them

Additional Ways To Get Links

Developing a Reciprocal Link Strategy

Linkbaiting

An Introduction to Linkbaiting

Andy Hagans’ Ultimate Guide to Linkbaiting and Social Media Marketing

The Resource Linkbait – Using Lists to Build Authority, Traffic and Links to your Website

The Enormous Linkbait List

Relationship Building

Linking Relationships

A Strategy for Relationship Linking

How To Get Links from Bloggers

Link Building is Relationship Building

Buying Links

Link Buying Guide : Directories, Ads and Reviews

The Definitive Guide to Link Buying (PDF)

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Comments

  1. Ponn Sabra says:

    Incredible post Wendy! Thanks again Darren for hosting Wendy.
    Your list of reading material will definitely keep us all busy creating tons of ‘link love’ opportunities for our readers.
    Thanks, Ponn

  2. Thanks Wendy. I completely agree with your points. While I’d be more than happy if my link profile was mostly showing A-listers those ‘little links’ can add up, they can be what ultimately leads to an A-lister discovering you and lets not forget that a well targeted little link may end up resulting in a higher conversion rate.

    Thanks too for all the resource links. I already had about half bookmarked somewhere and now have another half to read.

  3. Steve Olson says:

    Wendy,

    Thanks for the mention and the link. I’m glad to see you are expanding so rapidly. I don’t hesitate to link to bloggers and content I love, in the hope that my readers will love it too. No link is too small. No blogger is too new. No content is too old.

    Darren,
    You are a smart and ingenious man. Thanks for all your help.

  4. terra says:

    This list is priceless! Wendy is awesome! Glad to have some more great link-building ideas to point my clients to. Great job! Keep up the great work!

    -terra
    http://www.betterforbusiness.com

  5. Thanks for the link also.

    It’s funny, because in my Enormous Link Bait list I link back to problogger regarding a number of juicey posts.

    I would advise to look beneath the term Linkbait and get into the psychology of what makes people link. What makes you drop a link. Usually it’s because a compelling spectacle has been created with a piece of information.

  6. JennDZ says:

    I tell you, linking is the thing that is most elusive to me, as I have gotten such different advice. People say that page rank does not factor in when you have people link to you, and then those same people don’t link to me because my page rank is lower than theirs.

    Some people say relevant links are most important as it builds a community…..

    So my questions are:

    1) should you link to people whose blogs you like, even if they have a low page ranking?

    2) How do you ever get a higher page rank if people won’t link to you because you rank is lower than theirs?

    3) What is more important rank or relevance?

    I would love to hear people’s opinions on this!

  7. Thanks for the mention, Wendy!

    Linking out to the smaller sites on a regular basis is a great way to promote content and ideas that deserve to be read… not to mention an excellent way to get more readers.

  8. George says:

    Excellent post Wendy! I think I have read most of those. I have to go make sure now.

    JennDZ ,

    My thoughts on your questions:

    1) should you link to people whose blogs you like, even if they have a low page ranking?
    I always do. Link to good articles, and posts whether they are popular or not. Your visitors will thank you.

    2) How do you ever get a higher page rank if people won’t link to you because you rank is lower than theirs?
    Ideally that shouldn’t happen. Just write great content and people will link to you eventually. Either that or pay them (just kidding)…

    3) What is more important rank or relevance?
    If by rank you are talking about page rank, then it’s really hard to tell. Page rank is not necessarily that important anymore. I don’t have access to Search Engine’s algorithm code, so I can’t be sure which one is more important. I would lean towards relevance, but ideally you will get links from relevant sites that get a lot of traffic.

  9. JennDZ,

    If you don’t get the answers you are looking for here, a good place to ask these questions is the forum at http://www.highrankings.com

  10. Anthony C says:

    Amazing list! And the list to other articles is so cool!

    Fantastic job Wendy, just amazing…

  11. JennDZ,

    1) Yes. Your priority is always towards your readers, not the search engine.

    2) Social sites (Digg, Reddit, Del.icio.us, etc), Q&As (Yahoo Answers, etc), directories (Botw, DMOZ, Yahoo Directory, etc), online press releases (PRweb, PRleap, etc.), article sites, link exchnages at forums and the list goes on…

    I’d strongly advised against “buying” links though. Write useful stuff or create a linkbait (e.g. something funny, contest, etc) and people will start linking to you.

    3) Relevance. A link from a lower ranking, relevant blog is more valuable than a higher ranking, irrelevant blog.

    Btw, I’m an SEO consultant and I’ve put up my top 10 SEO recommendations for WordPress blogs here:
    http://www.larrylim.net/seo-online-marketing/

    It’s long but definitely worth a read! ;)

  12. Very good post Wendy, thanks for sharing this with us. And I cannot agree more with what Steve Olson said in his comment: “No link is too small. No blogger is too new. No content is too old”. It should nice if all good bloggers think like you Steve ;)

  13. Thanks Wendy. I’ve been focusing on SEO fine tuning tips the last couple of months and I’ve seen my technorati ranking climbing steadily. Always ready for more hints to help the cause.

    My “favorite blogger” interview series has been helping to. Check it out on my site. Thanks again.

  14. 網路賺錢 says:

    Very good points and a great list of best post about how to build links.

  15. lornadoone says:

    You’re two for two today, Wendy. This is another one of those posts that people will refer to for a very long time!

  16. Great post! I agree link building is a never ending thing one of the biggest things is give people something worth linking to and put in a little owrk on your end and eventually you will have success.

  17. JennDZ, I have NEVER looked at a page rank when choosing who I link to. In fact, I link quite frequently to new blogs that are on topic for my site content. I don’t know whether or not it helped or hurt me, but after about 5 months or so, I definitely saw a small regular stream of Google traffic and after a few more SEO tweaks, my site is almost a year old at a PR4 (supposedly predicted to go up to PR5 on the next update). And Darren links to new blogs all the time when he does his group writing projects.

    I made some long-lasting and very valuable relationships along the way by linking, some of which also led to some lucrative business opportunities.

    I would say that if you were to choose between Rank and Relevance, I’d put the aforementioned “R” first (Relationships). The other two “R”‘s will come naturally if you are writing great content.

  18. JennDZ says:

    Thanks Wendy!

    That is really what I have been focused on – building relationships with people whose blogs I really enjoy. I guess I am just confused about this whole linking thing. But my instinct is if I like certain blogs, my readers will as well.

    THANKS for the great tips!

  19. security says:

    Google only loves you when everyone else loves you first. (Rather shallow of them don’t you think?!)

    Not everyone (link popularity) , but biased towards those who themselves are popular (popularity of links)

  20. One more thing Wendy. I’d like to share that link love tip with you, Darren and any of his readers that I’m using these days. I’d like to interview you and him plus any of your readers who might be interested in expanding themselves out of their normal bloggy comfort zones. Here’s how I do it.

    I’d like for my readers to know more about you via a blog interview with me on MartyBLOGs. It will be composed of open-ended, non-invasive questions. Answer them in detail as if we were talking in person. Include any web/blog links that you want to refer to. If you think any question is inappropriate just let me know and I’ll replace it with another question.

    Sound O.K.? If so just give me with an e-mail address that I can send your questions to. Then we’ll work out a time line for you to reply back to me so I can schedule a posting date.

    If you wouldn’t mind forwarding this to Daren’s attention I’d appreciate it. Thanks again.

    Martin

  21. Chris says:

    LOL heres my issue over at my site regardless of big or small links the issue seems to be getting people to stick by them, i had a few sites link to me it was great, but guess what they happened to disappear within a month or 2. I’ve ended up having basically only my best friends only really maintain links with me. I’m also trying to find atleast a halfway decent three-way link engine but so far the 1 i found for free ended up being crappy, i put up their links but never got any links in return.

    Chris | http://www.nextechnews.com

  22. Eric Odom says:

    Wendy,

    This is the first time I’ve stopped by this blog for an actual read, and I must say, you’ve hit the nail on the head and even gave me one hell of a list to chew on.

    Me thinks you should stick around and post more often. As of this post, I’m now a regular reader. :-)

    -Eric Odom

  23. Liudmila says:

    Darren, I read your blog as a manual every day ( I want to become a problogger) and often translate what I think is most important in russian ( http://treasuresru.wordpress.com/ – I wanted even write you about it for “consens” but thought you are too busy to read something like this)
    I want to say, this post I read not only as manual but with pleasure -for the language,expressions,words used by author.Thanks.

  24. Brian Lee says:

    Great resource, Wendy! It’s impressive how consistently Darren finds quality guest bloggers.

  25. matt608 says:

    Great post! LOL about Googles shallowness! Time to check out those links..

    Matt

  26. Excellent, Wendy.

    I’ll be checking a few of those out asap.

  27. JennDZ says:

    Thank you everyone who responded to my questions. I really apprecite the comments. My instinct is to go with relevance and who you like, so I am happy that seems to be the consensus here as well. I have noticed in teh past few days that blogs I frequent have linked to me. So then it would make sense to link back to them?

  28. Claude says:

    as always I learn a lot when I come to problogger blog
    Thanks for this tips on how to build links
    I manage a french blog, (sometime with english post)
    Do you think your tips and advises are universal and can work for french blog and all language on the net ?

  29. Thanks Wendy for long list! Go for ‘Relationship’ and Rank and Relevance will follow if you write great content is great advice.

  30. Dave says:

    Excellent post!

    I feel that if blog has good content and is relevant to my subject matter then it’s worth a link. I also believe that if you find a blog or post to be interesting, most times your readers probably will too.

    And you never know, that link might lead to a valuable relationship down the road.

  31. JennDZ – link to them if you want to link to them – if writing about them fits into your content, go for it!

  32. JennDZ says:

    I linked and I loved and now I am happy!

    Thanks to all! And good luck to all!

  33. cher says:

    Thanx Wendy for the useful info. I was preparing myself to buy the links, after seeing this, i’ve changed my mind.

  34. What a generous gift, Wendy! Bless you! My question is once you are getting links why aren’t all of them showing up on Alexa? I have “6″ on Alexa but on Technorati I have 348 links from 35 blogs. This doesn’t make sense…any ideas? ;)

  35. Darrin says:

    I personally don’t really mind any kind of link, no matter how big or how small the site/blog is. The internet is largely still made up of links, save for a few that don’t require any…because thay are already so big (like this one)…:))

    So people, go and link on…its Web 2.0 and Web 2.0 is about bringing everyone closer :)

  36. Melanie says:

    Great post! I’m glad you support the ‘little links’ as that is me at present! We all gotta start somewhere i suppose!

  37. Melanie, we were ALL ‘little links’ at one point! :)

  38. Kelly, Alexa pulls links from their own crawler, “Alexa Web Search”. But I don’t believe that those links affect rankings in any way.

    Even Google says I have only 203 links compared to Technorati’s 1400. But Technorati’s ranks are also a little goofy, because a sidebar link gets counted as a new link every time you post.

    So these calculations are limited not so much by how many links we can get – instead they are limited by the amount of crawling their spiders can accomplish!

    And Jenn DZ – your link loving is making you glow – I can see it from here!

  39. npsg says:

    Great guide. Really helpful information for getting links.

  40. Steven says:

    Thanks for the resources. Some of them I have not seen before.

  41. Great great article Wendy! Thanks for sharing that huge collection of best posts! I’ll have a busy weekend reading!

    Derrick Sorles – Web 2.0 consultant

  42. Adi says:

    “Google only loves you when everyone else loves you first.” This is so so right! You are one of the few people that point this out!

  43. angie says:

    Thanks for the resources, Darren. I have not seen some of them before.

  44. jessica says:

    I really benefit from such a article.. I were asking my friends about if I should go when a black guy wants to have dinner with me… I have met a guy on Blackcentury.com and he asked me for a dinner together after weeks online talk. But my friends don’t want me to go because they met liars on the internet before and they said so many difficulties between interracial love.

  45. mark says:

    I agree. I do just that and it helps :)

  46. Excellent post… But, I have a question, what about giving link love to other sites or blog comment community. i know having link backs to your site is one of the top factors to increase ranking on top search engines. But, I came across many bloggers taking their “nofollow” code from their blog html… I’m testing this on one of my blogs, but I want to see if any one have good results from this tactics, other than increase comments on posts.

    Thanks,
    Luis Galarza

  47. Thanks for the tips. It is tough spending so much time to create a great website just to have nobody visit. Great product + great website doesn’t always equal many visitors.

    Thanks

  48. Build links naturally is the best way to lots of link love. drop the idea of getting your link in high pr pages. Do not comment to leave a link because the page is of high pr. Over time, low pr pages will also grow.

  49. Thanks for your great resource. Some of the things are new to me.

  50. Tammy says:

    Thanks for sharing! I’ve bookmarked this page so I can look back as I go through the tips. Thanks again!

Trackbacks

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  8. [...] Wendy Piersall of eMoms at Home blog has a great guest post over at problogger today. In the “Ultimate Guide to Getting Lots of Link Love,” Wendy explains that it isn’t just the big links that pay off for your business. She also offers up a fantastic collection of articles that have been written on the topic of link building in the past year. [...]

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