Bloggers Face-Off

Daniel at Daily Blog Tips is doing a novel interview series at the moment called ‘Bloggers Face-Off’ where he asks two bloggers the same set of questions and puts them side by side.

I’m featured in the first one along side my virtual twin co-speaker at Elite Retreat Jeremy Schoemaker.

Apart from being fun I like Daniel’s idea because he didn’t make it too demanding for interviewees to participate. It’s a novel idea and one I think will work well for him particularly as he roles out more higher profile face-offs in the coming weeks.

How to be a Good Guest Blogger

This week we’ve been looking at the practice of guest blogging. So far we’ve covered why guest blogging is good, how to find guest bloggers for your blog and how to get guest blogging jobs. Today I want to finish this mini-series of posts by looking at one last question:

How do I be a Good Guest Blogger?

So you’ve got the guest blogging gig – perhaps its for a week while the blogger is away, perhaps it’s just a one off slot – but how should you approach it? Here are six things to keep in mind:

1. Research the Blog – do a little homework on the blog that you’ll be writing for. Your posts will be much better received both by the blogger you’re helping out as well as their readers by finding answering some of the following questions before you start writing:

  • who reads it?
  • what voice or style does the blogger write in?
  • what is the reach of the topic that is usually covered?
  • what posts get most comments?
  • what level is the blog pitched at
  • what are the unwritten rules of the blog?

With this information in mind you’ll be in a much better position to write something that meets the needs of the reader, blogger and yourself.

2. On Being Yourself – one of the fine lines that you need to walk as a guest blogger is that between being yourself and respecting the culture already established on the blog you’re posting on.

While I would strongly recommend that you write in your own voice and style I think it’s important not to take the blog in a completely different direction while the blogger you’re helping out is away. While some readers won’t mind a radical change some will react against it and the blogger could come back to a disgruntled readership.

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34 Reasons Why Readers Unsubscribe from Your Blog

Thanks to everyone who has added their thoughts on why they unsubscribe from a blog’s RSS feed. There have been 109 comments left on that post so far and some interesting recurring themes have emerged.

I’ve attempted to categorize them below. Obviously with 103 opinions (and most people giving multiple reasons all in their own words) I’ve had to make some judgement calls in classifying comments left. Some of the categories below have overlap but I think you’ll get a pretty good picture of what motivates people to unsubscribe from RSS feeds.

34 Reasons Why People Unsubscribe from RSS feeds:

  • Too many posts (the post levels are too overwhelming) – 37
  • Infrequent Posting (or the blog is effectively dead) – 29
  • Partial Excerpts Feeds – 25
  • Blog Changes Focus (too much off topic posting) – 23
  • Too many posts that I see elsewhere (Redundant, Repeated or Recycled News) – 19
  • Uninteresting Content – 16
  • Irrelevant Content – 13
  • The Blogger’s Ego – Too much self promotion – 11
  • Low Quality Content – 11
  • Too many posts that are too long – 10
  • Negative blogging – 7
  • Feed Errors – Especially when a Feed Reloads the latest 10-20 posts every time – 7
  • Offensive Content/Personal attacks/Discrimination – 6
  • ‘infomercials’ (too much selling) – 6
  • Blog Titles that Don’t Tell what the post is about – 5
  • No or Poor Formatting in posts – 5
  • My own interests as a reader change – 5
  • No Longer Useful or Valuable – 4
  • Too many links in the text and not enough content – 4
  • Advertising – 3
  • Inconsistent writing (style and focus) – 2
  • Too Many Grammatical Errors – 2
  • Found other feeds that are better – 2
  • Too Narrow a focus – 1
  • Too much repetition in topic – 1
  • Pushiness of Blogger – 1
  • Blogger Doesn’t Respond to Comments – 1
  • No Images in the feed – 1
  • Lack of Confidence or Opinion – 1
  • Lack of a sense of who the blogger is – 1
  • Too much clutter/extras at the end of posts – 1
  • Talking Down to Readers – 1
  • Too many quotes – 1
  • Change of Primary blogger – 1

A few brief comments (I wouldn’t want to have a long post now….):

The Frequency of Posting is obviously a big factor with 35% of respondents saying that too many posts was reason for unsubscribing and 28% saying that infrequent posts was reason to delete a feed from their reader. Interestingly, the ‘infrequent posting’ vote was perhaps a little less than last time I asked a group of bloggers this question. I suspect that with advancements in Feed Readers that inactive feeds don’t bother as many people as they did previously (ie Google Reader has a mode where you simply don’t see a feed unless it’s updated).

The Partial Feeds Vote got off to a slow start but gained momentum as the comment thread grew. 24% of respondents said they unsubscribe from feeds that are partial or just title feeds.

Off Topic Posting and blogs changing direction/focus is an obvious annoyance to many (this one surprised me slightly) with 22% of people giving it as a reason.

Content – I found it interesting that the quality, relevance and nature of content came down the list. Things like the form and frequency of the feed dominated the discussion while the actual content itself came in as secondary importance. Perhaps this was skewed slightly by the way I asked the question and by the first responses (I suspect that some people were swayed by the issues that others already raised).

How to Get Guest Blogging Jobs

When I started writing about Guest Blogging earlier this week with my post Why Guest Bloggers are Great for a Blog I didn’t intend it to end up as a series of posts – but then people started asking about how to find guest bloggers so I wrote another one. Today I’ve been asked about how to get guest blogging gigs – so I guess this is a series of sorts after all.

So as a blogger looking to guest blog on other people’s blogs how do you go about getting the gigs?

1. Watch for Opportunities – keep an eye on blogs in the niches that you write about and look for the opportunities. If the blogger mentions that they are going away, that they are busy with family or business, that they are looking for submissions etc – shoot them an email with an offer to help share the load with them.

2. Be Relational – when I’m pitched by potential guest bloggers I’m far more likely to take them up on their offer to write for me if I already know them. In fact these days I rarely accept posts that have been pitched to me – I prefer to approach people that I already know and have some level of trust and respect for. So get yourself out there before the opportunities arise and interact with other bloggers in your niche.

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