Growing a readership is something that takes hard work and a little luck. Sure, sites like Digg and Reddit can greatly expand your readership overnight, but it’s really the way you craft your posts that will help the most with growing your blog. A bangin’ post is worth 10 mediocre ones any day. But unfortunately for most of us, in order to write a great post you have to be a… decent writer.
Becoming a better writer should be every blogger’s goal. Better writers can craft posts in a way that a) get their point across quicker and b) connect with the audience more effectively. No matter what your content, your audience will always benefit from better writing. And if your audience is happy, you’ll be happy too.
The darndest thing about blog content is that you can have the most amazing post in the world, but if you can’t create mildly decent sentences with proper spelling and grammar, nobody’s going to listen to you.
If you’re going to write like a drunk kindergartener, you can kiss your subscription rate goodbye.
[Disclaimer: The author does not even pretend to be any authority on "proper writing". As a matter of fact, he fell asleep frequently in English classes throughout his youth.]
If you’re not a great writer yet, don’t stress. Improving your writing skills comes mostly from practice and reading other great writers. But I’ve found that the most effective way to improving my blogging has been to just let my posts sit. If I sleep on a post, odds are it will be much better than had I just hit “Publish”. You see, most of the blogging mojo comes after the writing is done.
Once you’ve stopped typing you’ve only just begun the writing process. Read it through, at least a couple times. Odds are each time you read it through, you’ll pick up on stuff that could be worded better, or explained more, or even taken out completely. Don’t be afraid to let something sit overnight, or even longer. Think of your post as like a cheese that just gets better with age.
I’ve found that some of my best posts were crafted over the course of days. Yet it paid off in the end. The social sites went to town on that content, and now I’ve got backlinks galore from those posts.
You don’t want to let your posts sit too long though. At this point your fine cheese has turned a little too green. I wouldn’t recommend letting your posts “percolate” more than a week. Some people can pull it off, but for me I lose interest in the original topic too quickly, and most of my original ideas are gone.
So when you start to craft your next post, let it sit for a bit and see what happens. I guarantee your quality of writing will increase. And if your blog’s quality increases, so will your readership.