Written on March 21st, 2007 at 04:03 am by Darren Rowse
AdSense Referrals Beta Test Launched – CPA Ads
Technospot has a post with details of a new beta test that AdSense are doing in their referrals program (official site).
I’m writing this on the run as I’m in the middle of a session – however it looks like an interesting development based on publishers being in control of what ads will be shown on their blogs through choosing keywords and making them look like other AdSense ads on your site. You can choose the same ad unit sizes and designs.
The payment is CPA (ie you don’t get paid until your readers do something – specified by the advertiser). Below is a pic of how they’re promoting it (click to enlarge).
Here’s how AdSense are talking about this:
“In just a few minutes you can hand-pick and display ads that will appeal directly to your users’ tastes and interests. After choosing relevant ads or keywords, you will be able to customize referrals units that complement the look and feel of your site. Then you can start directing visitors to the products or services you’ve selected.
With referrals, you’ll be paid when your visitors click through to an advertiser’s site and complete an action defined by your advertisers, such as a sale or sign up. Because these actions are often more involved than a simple click or impression, advertisers pay more for these referrals, which can translate into higher earnings for your site. Further, you’ll see the expected earnings and advertiser performance ahead of time, so you can make the best decisions about what to refer. You can also choose to target the keywords that will ensure you get the highest-paying referrals for your ad space.”
I’ve applied to be on the beta program and it’ll be something to watch. It’s an interesting move and one that is definately moving towards the Commission Junction model.
How do you set up ads (if accepted into the program)?
Step 1: Select the keywords, products or services you want to refer
Choose from our extensive list of advertisers in a variety of different categories.
Step 2: Customize your ad unit
Select the size and color scheme that best matches the look and feel of your site.
Step 3: Copy and paste the code to your pages
Paste the code into your webpages using your HTML editor and publish them to the web.
So you can use this via choosing specific products or on a keyword basis.
Thanks to JohnTP for the alert on this.
22 Responses to “AdSense Referrals Beta Test Launched – CPA Ads” - Add Yours
J.R.
March 21st, 2007 4:54 am
Yes, this is something I’ll be very interested in on my new blog network. I’d like to make money through my sites influence more then clicks that send my visitors away. It’s just my preference.
Mani
March 21st, 2007 5:06 am
This was a much awaited move from Google, i knew it’s around the corner.Was wondering if this is only available to top publishers only.
I shall watch this space.
Cheers!
Mani
James
March 21st, 2007 5:08 am
Does anyone know what kind of pay you get from these ads? Is it similar to other CPA networks?
Neil Galloway
March 21st, 2007 5:11 am
Yeah, I would like to know the pay comparison to other products. Only time will tell I guess. Advertisers themselves will be waiting to see some results.
Paula Mooney
March 21st, 2007 5:19 am
Yes, I caught this right when the Inside Adsense blog post came out — so I applied and blogged about it.
I pray I get accepted. Sounds like a common-sense change that will only benefit all of us who get accepted.
Raghu
March 21st, 2007 5:27 am
Hmm.. higher control to us – probably tougher to make money out of – but yes higher rewards definitely.
Just applied for the beta – let me see if I get accepted though.
New AdSense model | Twenty Steps
March 21st, 2007 5:49 am
[...] I can see this as being well received by advertisers as well as reducing click fraud. As Darren Rowse says over at ProBlogger, it’s a move towards the model used by Commission Junction and regular affiliate programs. The advertiser only pays the publisher a commission based on the number of converted sales rather than on blanket advertising. [...]
New Google AdSense Referral Beta .:. eDragonu - the choice of a personal path
March 21st, 2007 6:11 am
[...] Thanks to problogger.net for pointing this out. If you liked this post, share it by using the links below: [...]
Henrik Edberg
March 21st, 2007 6:16 am
Interesting. I´ve applied too and it will be interesting to learn about this model.
Adsense Referrals CPA Beta Test Launced » Reality Wired
March 21st, 2007 7:17 am
[...] Beta Test Launched at ProBlogger Adsense referrals beta launches at Technospot Permalink | Trackback | Share This tags: adsense referrals, cost per action, cpa Related Posts: Google teams with BMG,Warner to test ad-supported videosHalo 3 multiplayer beta has been expandedMicrosoft: One VoIP To Rule Them All [...]
Gary Lee
March 21st, 2007 7:35 am
This will help tremendously as I won’t have to waste too much money guessing click through rates!
Randy Bryan
March 21st, 2007 9:04 am
Hi Darren. I’ve had Commission Junction for years and have always hated it. I make much more money with adsense. What do you think is the main advantage over CJ with this new google offering?
Thanks,
Randy
Marcin
March 21st, 2007 10:28 am
I’ve just applied for the beta – we’ll see how it goes if I get accepted. One thing that I am wondering though – will it be accepted to actually actively encourage your readers to click on this links? After all, if a click costs the advertiser nothing, it should not be a problem, or is it?
jhay
March 21st, 2007 11:43 am
I just signed up and I hope I get accepted. Wonder what would Amazon and the other affiliate networks would do to respond to this?
Google has just entered their turf.
Another Googlicious Revenue Stream? (CPA Ads) at The Blog Herald
March 21st, 2007 11:45 am
[...] (hat tip: Darren via ProBlogger) Digg it [...]
gaman
March 21st, 2007 1:20 pm
By the way, the referrals beta test is currently available only to English Speaking publishers located in the United States only. So those outside US would have to wait for now.
Also conversions that occur for users outside the US is not counted unless explicitly enabled by the advertiser.
VAtu
March 21st, 2007 2:41 pm
Interesting Post,
http://technobuzz.net
Ashish Mohta
March 21st, 2007 10:52 pm
@gaman: Then thats a bad news for publishers outside US.Was thinking to give it a try.Lets see what they have to say.
This Week In SEO - 3/23/07 - TheVanBlog
March 24th, 2007 11:37 am
[...] AdSense Referrals Beta Test Launched – CPA Ads [...]
Phil
April 9th, 2007 12:33 am
This is something Im still unsure about how it will effect things.Will it reduce revenues for some sites? Surely google will have to make sure its current network of advertisers will earn as much or more or people wont sign up for this program – no publishers = no advertisers as they are purely displayed on teh content network.
Ive published a post on this yesterday
Will Google PPA Be Good For Publishers
Climbing for a cause: Locals to participate in lung cancer fundraiser : TheBlogSense.com
April 14th, 2007 9:56 pm
[...] AdSense Referrals Beta Test Launched – CPA Ads [...]
GM DOllar
April 25th, 2007 6:52 am
I also have applied for the beta referral. But i did not get confirmation email from google adsense. What is the reason? can you suggest me?
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