One of the semi regular tasks that I set myself is to analyze the questions that readers are asking to find my blogs. I use a simple method that I’ve outlined previously that utilizes 103bees metrics.
Today it struck me afresh just how many of the visitors coming into my blogs are looking for the answers to incredibly simple questions.
People don’t arrive at ProBlogger having asked about the complexities of blogging – they come asking ‘what is a blog’ or ‘how to start a blog’.
Sometimes as bloggers there it feels like there is a pressure to need to come up with complex and deep posts on our topic of interest. While there’s nothing wrong with this type of post (and a blogger does need to extend themselves into deeper issues to really serve their readership) it’s worth remembering that sometimes it’s the simple post that will serve you best when it comes to finding new readers via the search engines (and via other sources of traffic also).
“Simplicity is the ultimate sophistication” – Leonardo DaVinci