One technique that an increasing number of bloggers have been using over the last year to create a buzz on their blogs is to use competitions.
In this post I’ll share 9 tips for running a successful competition on your blog – but first why would you want to run one?
Two benefits of Running Competitions on Your Blog
- New Readers – competitions are potentially good for drawing new readers to your blog if you have a way to get the message out.
- Reader Stickiness – those readers who are already regulars on your blog can become more loyal, more engaged and/or feel more ownership over your blog after a competition.
My own experience with competitions is that both can be achieved – if you design your competition properly. I’ve been running one over at DPS that attempts to get new members of my forum and to get readers submitting reviews (content) to the forums.
It’s been going OK – but I’ve learnt a few things in doing it that I’ll do differently next time.
Here are 9 tips that come to mind on running a good competition (looking forward to reading your suggestions too):