Comments on: AdSense Testing Another New ‘Related’ Ad Format

By: Richard Quick, Esq.

Richard Quick, Esq. — Sat, 03 Mar 2007 19:16:05 +0000

Google adsense is still a waste of time for most bloggers. T the easiest and most profitable way to earn money from your blog: Demand a cover charge from every visitor.

On my FranWorst.com site, I charge $1.00 per day cover charge. Of course, my visitors get access to wealth-building secrets that put them on the road to unthinkable wealth. Many are millionaires within six weeks. No one has ever complained or asked for their $1.00 back.

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See you on the veranda!

Richard Quick, Esq.
http://www.franworst.com

By: Side-Line

Side-Line — Wed, 28 Feb 2007 14:25:42 +0000

@ mbm: you actually do not benefit from this related units. I have tried them out just to check what they could deliver as extra for my sites and teh result was 0. Unless you really don’t want to earn cash that is better avoid using it.

But if this gets monetized then there is a future for it.

By: mbm

mbm — Mon, 26 Feb 2007 19:21:55 +0000

So, apart from getting a few related links placed on our web sites, do we benefit somehow from placing these Google related units on our web sites?

By: Dave

Dave — Mon, 26 Feb 2007 12:59:50 +0000

I wonder if the change in Google policy regarding images being shown alongside ads has come about because google are intending to roll out their own ‘all-in-one’ format that does just that.

At least this way the format of the ad and the images shown should all match up, which wil be an asthetic improvement and will probably see a rise in CTR.

I think its great tha tgoogle are constantly looking to improve their advertising methods, meaning that we get to see fresh presentation and a reduction in ad-blindness.

By: Side-Line

Side-Line — Mon, 26 Feb 2007 12:14:42 +0000

This is a ‘related links’ Google banner for which you don’t get paid. Though it would be nice to see Google turning this into a paid option pretty soon.

By: Tina Silva

Tina Silva — Sun, 25 Feb 2007 23:28:58 +0000

The new ads look good like that.

By: James

James — Sun, 25 Feb 2007 19:08:18 +0000

This is the second time in a week I have seen someone mistake the Google related links for Adsense. Does this mean if I place it near an Adsense ad it would be against Google TOS? :)

By: Edward

Edward — Sun, 25 Feb 2007 18:44:51 +0000

CTR should be improved since Google put image beside the ads

By: Amit Bajaj

Amit Bajaj — Sun, 25 Feb 2007 17:58:45 +0000

that’s surely not adsense though it would have been great if it had been..else i don’t see why someone would someone want to put it up unless one is really struggling for content

By: Ian Feavearyear

Ian Feavearyear — Sun, 25 Feb 2007 17:28:58 +0000

Those are Google Related Links, as someone else posted, not AdSense ads at all. Someone else posted about this recently thinking they were AdSense ads.

See http://www.google.com/relatedlinks/

Ian

By: brody

brody — Sun, 25 Feb 2007 17:14:08 +0000

Thank you so much. Ads are very important. It dosent look like an add. Check out my website. http://www.jsstudios.com. I wonder if you get more money for clicks though. They end up having lower text ads. The button ads people repeat clicking. They think its fun. Then it gets more popular.

By: Andy Merrett

Andy Merrett — Sun, 25 Feb 2007 16:17:04 +0000

Nick: I’m sure Google always knew that images drew attention to their ads – it was always recommended by the AdSense ‘experts’ as a way of increasing clickthroughs. The difference is that this is within Google’s ad itself, and they can do pretty much what they like with their ads. What they are averse to is site owners putting their own design elements around Google ads that encourage people to click on them. This isn’t ‘allowing them back’, it’s an addition to Google’s ad layout, not how they can be used.

By: Ryan

Ryan — Sun, 25 Feb 2007 14:47:46 +0000

Yeah that doesn’t look like an Ad.

By: Reed Bailey

Reed Bailey — Sun, 25 Feb 2007 13:54:54 +0000

The new ad style makes me wonder two things:
1. How long will it be before readers, our customers, get upset at amount of bandwidth we use? (Remember, bandwidth for a customer is a relatively fixed item and determines how long a page takes to load.) Personally, I am already at my limit. Google analytics combined with all the other redirects already causes noticeable delay in page loading. (I have 1.5Mbs satellite link.) Bandwidth is not infinite for any one. Pages are becoming such big “mashups” with long load times we are giving readers an opportunity to lose interest before they can read page.
2. Yes, ads are an important part. How long will it be before the quality of reader diminishes as result of “ad intrusion.” You, as blog owner, must start choosing which end of supply chain hyperbola you want to be on (i.e The Long Tail and related ideas). The one you want or the one Google and other “non-blog owner entities” want you on?
(Note: This is not an attack on any particular method, including Google.)

By: Psycho Dude

Psycho Dude — Sun, 25 Feb 2007 12:43:36 +0000

Those new ads are looking nice, definitely more appealing than just text ads when it’ll come to CTR.

By: Yeast Fighter

Yeast Fighter — Sun, 25 Feb 2007 10:44:40 +0000

They look good. Click throughs should improve just like when we was allowed to put pictures next to the text ads.

I wonder if you get more money for the clicks though.

By: Shirlene

Shirlene — Sun, 25 Feb 2007 09:56:48 +0000

Interesting to see…. I do wonder if it will be like everything else though – good in the short term – until ad blindness sets in. For example, look at banners (some of which are quite similar to the new adsense ads – ads with actual products) – yet people get used to them, and they end up having a lower CTR than the text ads.

By: Hoboken411

Hoboken411 — Sun, 25 Feb 2007 09:52:01 +0000

It’s a nice feature, but other than making the site “a little more useful”, what incentive is there for webmasters to add more javascript and overhead to their site, without any monetization?

By: Nick

Nick — Sun, 25 Feb 2007 09:41:21 +0000

I don’t understand they disallow pictures in the ads and then they allow them back again .Using Pics helps alot the CTR like *4 the income without pictures

By: MattL

MattL — Sun, 25 Feb 2007 08:37:41 +0000

This really goes to show how far Google are ahead of all their rivals. Thanks for the heads-up Darren.