Comments on: Pheedo launch RSS Powered Ads

By: Ashish Mohta

Ashish Mohta — Thu, 15 Feb 2007 20:51:27 +0000

I am using FAN, now if I try this too will it work or i can just use FAN or this one.Any suggestions Darren?

By: Pheedo Takes RSS Feeds to Ads | Latent Semantic Indexing

Pheedo Takes RSS Feeds to Ads | Latent Semantic Indexing — Thu, 15 Feb 2007 17:05:21 +0000

[...] Via ProBlogger. [...]

By: Pheedo Bringing Your RSS Feed to Ads | Marketing Pilgrim

Pheedo Bringing Your RSS Feed to Ads | Marketing Pilgrim — Wed, 14 Feb 2007 15:39:32 +0000

[...] Via ProBlogger. [...]

By: Bogdan

Bogdan — Wed, 14 Feb 2007 07:14:44 +0000

i couldn’t find information about the network they will use to promote the feed…

By: Darren Rowse

Darren Rowse — Wed, 14 Feb 2007 05:15:48 +0000

Thanks Bill – appreciate your adding that information

Fasion06 – you don’t want me to cover new types of ads for publishers on this blog about making money from such ad programs?

By: Fashion06

Fashion06 — Wed, 14 Feb 2007 04:51:30 +0000

when did problogger become techcrunch!… :(

By: Bill Flitter

Bill Flitter — Wed, 14 Feb 2007 04:29:03 +0000

Thanks for mentioning our new product. Yes very similar to BlogAds and Techmeme on the surface. However, yet very different.

1. The FeedPowered Ad Platform is just that a platform. The ad units are totally portable. They can be run in our network or on any site/network.
2. They can be tracked using any third-party ad server like DoubleClick or Atlas.
3. Our stats go way beyond just click-through data. Not only are we tracking the ad performance, we are tracking the interaction of the entire ad unit. There are two sets of data available – campaign data – information you might expect (Clicks, Impressions, Ad Spend) plus we create a “heat map” of the ad that provides the marketer a detailed analysis of where users are clicking within the ad unit. Plus, how many people emailed an article or added tags etc. The second data group is post campaign campaign.

Post campaign data includes all the RSS subscribers and how they are interacting with the content. This is where Pheedo’s roots are – RSS data analysis. The data helps the marketer determine what their audience likes or dislikes. They can even serve up-sells/cross-sell offers in the feed.

Bottom line is we provide a complete view of company’s RSS marketing efforts.

Thanks again,
Bill Flitter
Founder, Pheedo