AGLOCO – First Impressions

AglocoOver the last few weeks I’ve been getting more and emails from people askine me for my opinion on AGLOCO (refferral link).

To be perfectly honest the first few times I heard about it I didn’t think much.

The second few times I thought it was some sort of pyramid scheme or spyware scam.

But in the last week or so a few people that I respect have started recommending I check it out as a potential way to earn an extra income stream online. Most of them told me about it with a few reservations (there’s a lot of hype about it out there too) but told me that they thought it was something that could have potential as an income earner for bloggers.

So today I signed up to check it out for myself. I’m still a little perplexed about it and feeling my way with it so take this as a very initial first impression review (it’s hard to do anything else at this stage as it’s in such early days).

Agloco isn’t the easiest concept in the world to explain (I’ll let you get all the ins and outs at their site) however from what I’ve gathered so far it brings together a variety of online activities:

  • social networking
  • referral program
  • online shopping
  • toolbars
  • Software downloading

Here’s a diagram that they use to attempt to explain it (click to enlarge):

Image Gallery

My first impressions:

I still have some questions about Agloco – but am quietly interested about it’s potential:

• My concerns over spyware via their ‘Viewbar’ should probably be alleviated by their explanations and assurances that it’s not – but without actually having access to it (it’s in beta) I’m not sure

• I guess the ‘beta/pre launch’ nature of it leave me with a variety of questions. At the moment it just seems to be a lot of promises. Don’t get me wrong – the promises seem great and I like a lot of what I see – but I’m the kind of guy who likes to see a product before getting too excited.

• I think the basic concept is pretty interesting and I can see why a lot of key web types are getting behind it. I can also see why there is a lot of hype by internet marketers about it.

I’ve talked to a number of others about it today and the reviews are mixed. Some still think it’s a pyramid scheme (although others who used to think this are being won over by the caliber of the names behind it) – but others are reserving judgement but are quietly experimenting with it and watching on too.

I’m going to withhold my judgement on AGLOCO until I see more of what it is and how it develops – but I think it’s an interesting concept that is worth keeping an eye on and that it’s one of those things that would probably be worth getting in on early if you’re going to benefit from the referrals system – something bloggers are ideally situated to do.

I would invite your reflections upon AGLOCO – particularly if you’re a member. What do you think about it?

update: Robert Scoble has a good interview with AGLOCO’s founders here.

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn. runs on the Genesis Framework

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  1. Kassper says:

    They promised the toolbar long time ago, does anyone have some news about it? I got an e-mail in which said it was to be released soon, but I have doubts about that!

  2. Agloco says:

    Finally they released its viewbar, but the main site still isnt stable. Hard to sign-up ppl under this situation…

  3. Dave says:

    I smell a rat guys,
    I was just about to sign up when I saw this in the FAQ:
    “As a profit-seeking venture, the value of the shares will be directly related to the value of the company”
    2 things: u wont be earning money, you will be earning shares. Also, if you have 2000 dollars earned, and the company goes bust, doesnt that mean your 2000 dollars will never be seen?

    Dave – please vist and help a new blogger become more inspired to blog.

  4. Nathan# says:

    Well I would agree that there is money to be made, but if you look at this in a purely economic way it becomes obvious that very few people will manage to make a decent amount.

    Its a simple fact that advertising (even targeted advertising like google) pays next to nothing for a single click.

    The reason webmasters make money is because thousands of people are seeing and clicking adverts, but all of the revenue is going to one person.

    With agloco, the revenue is shared between millions (hence the $12 dollar average payout with aa). Agloco is no more likely to generate ad revenue than a conventional web advertiser, and the people at the bottom of the pile will quickly grow bored of the constant advertising bombardment when they realise they are only going to earn a dollar a day.

    Great idea and innovation, some people will get rich, but unless you can be confident that you can climb to the top, don’t waste your time.

  5. m07 says:

    great info.nice post as usual


  1. […] Now, I am a relaxed observer of the MLM phenomenon, and AGLOCO is one of the MLM’s I observe. Obviously I created an account with them, and, of course, if you feel like joining my AGLOCO referral community will be benficial for you, please do it (that’s a referral link). I will closely watch what the viewbar offers, and, by reading other bloggers posts, like Darren Rowse from, and John Chow, from, it seems that the viewbar, the actual tool that you will use to create value (hours of surfing the interent), seems like an interesting product. […]

  2. […] Darren of has joined the program as well, here is a short review of the program by him. […]

  3. […] Even with all that there are a good number of people who believe they are on the forefront of something big. And these people will be the ones most rewarded because they took the leap of faith, which is more like a step of faith considering you only have to put in what you think you will get out out of it. There are also some famous bloggers who sign-up but are not too sure, but don’t want to miss out if Agloco hits it Real Big. […]

  4. […] Darren Rowse of has also written about his first impressions on AGLOCO. Like Darren, I also think that it just seems to be a lot of promises but nothing concrete as to how the concept would really benefit advertisers and members in the long run. […]

  5. […] I know my recommendation here don’t carry too much weight, because the last time I made a call, I only managed to attract 4 new sign-ups, so this time, I am going to borrow some from one of the big guns of the sphere, notably, John Chow. My hero here just surpassed his 5000th. referrals in his network. Now, do you believe me? Now, do you think I am still lying for my own good? I might lie in my blog, but certainly not John Chow or Darren Rowse. I even copied his referral table here just to prove my point. I hope more is convinced now and if indeed you are, click on the image I made myself at the bottom of this post. You know how the story goes, there is not going to be a second Noah’s Ark, so you better board now. You can read more about John’s view about Algloco in his blog. […]

  6. […] Darren of has joined the program as well, here is a short review of the program by him. […]

  7. […] Further Reading: Agloco Rant, Scoble Interview with Agloco, First Impressions of Agloco (problogger), Agloco will not make money online ever […]

  8. […] A bit shady, isn’t it? But the thing is, you don’t have to invest anything to use this program and you could be making money off of it. I’ve seen more and more famous web entrepreneurs like Darren Rowse from Problogger or Matt Marshall from VentureBeat recommanding it out as a potential way to earn some extra bucks online. And early adopters will have the advantage of having already built up a large network of users before it becomes something big, if that ever happens. […]

  9. […] This chain of events got started when Darren posted about his initial investigation/sigh-up with AGLOCO back on 5 Feb 07.  I posted this somewhat pointed reply: Dave Starr Says: February 6th, 2007 at 12:14 pm […]

  10. […] I saw a comment about this in John’s most recent AGLOCO post (6,000 signups) and have also seen it on a couple forums, IRC, and IM as well. It’s true a couple A-listers (gogo gogo) have expressed their doubts or outright disapproval of AGLOCO. That’s fine. These guys have taken what little knowledge they have on the subject (none of us have any real knowledge on AGLOCO at this point) and formed their own opinion. At the same time a lot of A-listers have also shown big support for AGLOCO. How do you pick and choose which A-lister to believe when (no offense) many of these guys didn’t even have names for themselves when the AA craze was at its peak? […]