A couple of weeks ago when Google made changes to it’s AdSense policies there was a lot of talk about the impact that the changes would have upon using different ad network ads on the same page as AdSense ads.
One small change seemed to get lost in the midst of these larger changes but Eric picked it up and had it confirmed today.
Previously you were only able to label your AdSense ads with the words “Sponsored Links” and “Advertisements”. This seems to have been relaxed.
AdSense responded to Eric’s query about this with:
“To answer your question, “Sponsored Links” and “Advertisements” are not the only two labels publishers may use…..
However, please keep in mind that publishers are not permitted to encourage users to click on Google ads or bring excessive attention to ad units. For example, your site cannot contain phrases such as “click the ads,” “support our sponsors,” “visit these recommended links,” or other similar language that could apply to the Google ads on your site.”
This isn’t a massive change but it is a relaxing of their previous policy that some publishers have been asking for.