Another big announcement over at Performancing’s blog today (seems to be one a week at the moment).
New CEO, Chris Garrett, has announced that they are closing Performancing Partners down.
Wow – it’s been quite a month!
With Performancing Partners – any ads currently running will remain until the end of the month when the program will be discontinued.
I feel for Chris – he’s a great guy who seems to have inherited a leaking (sinking?) ship.
I’m also saddened that their Partners system didn’t work. I suspected there was trouble this past week when their server problems were causing some of their publishers sites not to load (it brought ProBlogger to a standstill for a few hours) – but I had hoped they’d be able to work it out as it was an ad network with potential.
What is the future of performancing?
They still have their firefox plugin (although they’ve rebranded that) and there is still the blog and forums. To be honest – I loved Performancing the most when it was just a blog. They produced amazing content and generated wonderful conversations. Perhaps it’s time to go back to that?