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What is Linkbait?

Over at the YPN blog Rand (a guest poster) writes a useful post on Leveraging Linkbait. Nice to see some exploration of the topic on an official Yahoo blog. For more on linkbait you might also like to read my mini-series on the topic:

Rand also links to another few relevant articles:

And a few more from Google

That should keep you busy for the weekend :-)

Interested to hear your definition of it too!

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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Comments

  1. Maki says:

    Thanks for the link, Darren. I’ve read all of your posts on linkbait and have to say they were totally helpful, especially the post on ’20 linkbaiting techniques.’ I’ve was thinking about this topic myself, and wrote an article on ‘freebaiting’.

    It’s somewhat similar to linkbaits but I think freebaits (or the giving of free stuff to attract links/traffic) have a more sustained long-term effect for bloggers or webmasters who want lots of consistent traffic and incoming links.

    If anyone’s interested, here’s the post on my blog:
    Want Traffic & Backlinks? Try Freebaiting.

  2. Paul Drago says:

    You should mention that Rand is a pro link baiter himself.

  3. Bob Angus says:

    I am going to use all of these resources to boost my linkbaiting efforts. My favorite of the “20 Linkbaiting Techniques” is the list – of which the post itself is a perfect example.

    Rand is definitely a pro. Way back in another list of his, he recommends only making a linkbait post once every 20 posts. What do others recommend for a rate of linkbait?

    The concept of freebaiting makes me a little squeamish. Much like advertisers questioning lead quality from incentive-based affiliates, I was initially skeptical that freebaiting would just drive traffic, but not readers. However, it is too easy to throw the baby out with the bath water here – as it is with incentive affiliates too. If you do it in such a way that you provide real value with your free offer, then you can grow regular readers of your blog, not just deliver a traffic boost.

  4. Nicholas says:

    This should keep me busy for the month of January! thanks Darren!

    God Bless!

  5. Paul J. says:

    Linkbaiting seems functional but it deals with a little bit of effort. Then again, is anything in the blogosphere all that simple? That being said, bloggers should learn to utilize everything at their disposal.

  6. 3. Relevant links in comments are actively encouraged.
    To linkbait or to link bait? – My discussion of the word linkbait itself…

    I hope it is relevant :)

  7. angie says:

    Very useful links, Darren!
    Thank you!

  8. s_jenkins says:

    linkbaiting, as the term suggest is basically fishing for links online, with the hope of generating interest and using good content as ‘bait.’

    do you think that good content is the best ‘bait’ or do you think that images should also accompany linkbaiting strategies?

  9. s_jenkins says:

    …i was also wondering google penalizes for the term ‘linkbaiting.’ can someone please enlighten me on this one?

  10. PiticStyle says:

    Thank you! Very usefull!

  11. Very useful article and links, thanks!!!

  12. Great post on link baiting. Backlinks are the #1 factor in improving SEO. In the tough internet world of “make money online” linkbaiting is very important. Building backlinks should be the primary focus. SERP can equal millions.

  13. Ruel says:

    Geeee!

    I’m just confused about this Linkbait. is that just like backlinks?
    hmmm, by the way. Thanks for the Link, now I can read more about this Linkbait thing.

    ___________________________

    ruEL

    You can get 5,000 free points to spend on building backlinks to your website. These points will allow you to get free text link ads on up to 5,000 quality websites. The offer simply requires a DigitalPoint forums membership. http://forums.digitalpoint.com/showthread.php?t=477444

  14. link building will only help to maintain your PR which is not SEO – good page copy and code is highly better and you will get certainly get recognised for implementing this element into any design.

  15. If I could do one thing better, it would be getting better at link baiting. Controversial topics seems to be a good way to start, but sometimes it is hard if you try to please too many people and not hurt feelings.

  16. JamesT says:

    Interesting post. But you would have thought someone could have come up with a better term. Linkbaiting seems dirty and not something you want to be involved in. I get from the articles on the subject that it is not really a bad thing, but it just sounds bad.

    James

  17. Lisa S. says:

    It was an interesting post. You seem very knowledgeable in your field. Thanks for the info!

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