A blog post is indeed a lot like a song … you’ve got to capture attention, keep them (the reader) at it just long enough, and then send them away feeling as if their couple minute’s of attention was pleasant.

I know that the statistics and split testing show that those insanely long ’sell’ pages for a lot of “Internet Help” stuff theoretically sell but I often wonder how. I seldom even rad to the last page where they put the price.

Mark Twain once wrote to a friend, “I apologize for the length of this letter, if I had more time I could have made it shorter.”

Though I agree with Kenny , a blog post is like a song which has to flow.

This is really simple advice that many content publishers many a time forget. This advice means that before publishing your content on your blog you should’ve given it enough thought, because if you have a single ‘word’ (thought) that does not fit the post, readers might just go away or skim through the entire post.

I read your post on attention span of an average reader a few days back. Now since we know that an average reader will not stay for very long before moving to another web-page, we need to put in that something-extra in our posts. In my opinion, that something-extra would be thinking over your post a few times over even after completing it. Check if it’s worth reading, properly structured and if one thought leads to the other, thereby guiding readers to the next thought rather than breaking the thought-process. This may make them just skim-through or move to another site/blog.

Cheers!

Siddharth Thakkar

I find the written word easier to manipulate or should I say, captivate my visitors than audio.

There’s something about the web that makes me more comfortable with writing than speaking.

This is coming from someone who is experimenting with audio presentations.

Now I want to rethink my initial plans.

Don’t know whether to thank you or otherwise. LOL