As a followup to our post yesterday on the PayPerPost buying Performancing story – it seems that I was right in saying that the sale (or intended sale as it’s still yet to be finalized) was only for part of Performancing. Nick explains it in his post Performancing and PayPerPost which outlines that it is only their metrics and classifieds (exhange) that they’ve sold and that they are hanging onto (and will be re-branding) their firefox plugin and partners program. More details are also available at PPP’s press release. There’s no word on the purchase price.
update: what does concern me a little is that as a blogger who is a user of Performancing’s metrics program that all the details of my blog now are going to be transferred to PPP. While this is a fairly normal and standard operating procedure with any sale I can’t say that I’m overly happy with a company like PPP who in my opinion have caused so much controversy and who have been accused of some less than transparent and ethical behavior having access to my blog’s statistics.
While the metrics package is a useful one I think it might be time for me to find another one.