Comments on: The Death of the Page View and the Ongoing Challenge of Monetizing Websites http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/ Make Money Online Sun, 22 Nov 2009 02:59:38 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: Justin Benson http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/comment-page-1/#comment-1937008 Justin Benson Fri, 26 Oct 2007 14:46:41 +0000 http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/#comment-1937008 Great article. The problem strikes me that of the two "newer" developments on the web the metric really benefits one and hurts the other. Social Network sites create huge amounts of page views. Blogs create very few. So all the bloggers I read tend to want to do away with page views as a metric ;-) Yet SNS sites really do well when they focus on "branding" and a key metric there is amount of time on a site. Here, blogs should compete well with SNS sites (10 minutes + per session is good going to great for an SNS metric) Are sophisticated bloggers (who can use leverage to set playing field) focusing on that? Great article. The problem strikes me that of the two “newer” developments on the web the metric really benefits one and hurts the other.

Social Network sites create huge amounts of page views. Blogs create very few. So all the bloggers I read tend to want to do away with page views as a metric ;-)

Yet SNS sites really do well when they focus on “branding” and a key metric there is amount of time on a site. Here, blogs should compete well with SNS sites (10 minutes + per session is good going to great for an SNS metric)

Are sophisticated bloggers (who can use leverage to set playing field) focusing on that?

]]> By: Web Analytics Demystified » Blog Archive » A few things that caught my eye this week … http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/comment-page-1/#comment-913673 Web Analytics Demystified » Blog Archive » A few things that caught my eye this week … Mon, 19 Feb 2007 17:36:54 +0000 http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/#comment-913673 [...] The “death of the page view” conversation, while interesting, is starting to go too far when otherwise smart people begin to predict things like “we’ll no longer bother to collect pageviews by end of 2007.” While you can make the case for using unique visitors in comparative situations, I sincerely question statements like “[the] page is no longer considered a metric worth looking at.” Is it me? [...] [...] The “death of the page view” conversation, while interesting, is starting to go too far when otherwise smart people begin to predict things like “we’ll no longer bother to collect pageviews by end of 2007.” While you can make the case for using unique visitors in comparative situations, I sincerely question statements like “[the] page is no longer considered a metric worth looking at.” Is it me? [...]

]]> By: Page View is Dead ? Are you sure about that ? - Reaper-X .:[ ID ]:. http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/comment-page-1/#comment-679340 Page View is Dead ? Are you sure about that ? - Reaper-X .:[ ID ]:. Wed, 13 Dec 2006 20:48:21 +0000 http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/#comment-679340 [...] Page View is Dead ? Are you sure about that ? By Reaper-X, December 14, 2006, 3:25 am I’ve seen an interesting post from Steve Rubel about The dying page view metric that is posted on Search Engine Watch and Problogger. And here’s some important part, quoted from Steve Rubel post : [...] [...] Page View is Dead ? Are you sure about that ? By Reaper-X, December 14, 2006, 3:25 am I’ve seen an interesting post from Steve Rubel about The dying page view metric that is posted on Search Engine Watch and Problogger. And here’s some important part, quoted from Steve Rubel post : [...]

]]> By: Cost Per News » MyBlogLog, Widgets and the Future of Online Marketing http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/comment-page-1/#comment-661846 Cost Per News » MyBlogLog, Widgets and the Future of Online Marketing Sat, 09 Dec 2006 00:13:53 +0000 http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/#comment-661846 [...] ProBlogger - The Death of the Page View and the Ongoing Challenge of Monetizing Websites [...] [...] ProBlogger – The Death of the Page View and the Ongoing Challenge of Monetizing Websites [...]

]]> By: James Denyer http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/comment-page-1/#comment-643598 James Denyer Sun, 03 Dec 2006 11:23:33 +0000 http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/#comment-643598 @Drew Agreed, Ajax dependent sites such as yours are reliant on Ajax friendly ad technologies being developed. I guess I was getting at sites that use Ajax for Ajax sake. Ajaxifying the comments on a site does not really add any value to the site. @Drew
Agreed, Ajax dependent sites such as yours are reliant on Ajax friendly ad technologies being developed.

I guess I was getting at sites that use Ajax for Ajax sake. Ajaxifying the comments on a site does not really add any value to the site.

]]> By: Blog News Watch » Blog Archive » Future of blog advertising http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/comment-page-1/#comment-643397 Blog News Watch » Blog Archive » Future of blog advertising Sun, 03 Dec 2006 09:28:44 +0000 http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/#comment-643397 [...] There is an indication that the top site’s less page refresh might even boost their ad real estate value. Since the ad will stay longer and dominate the space. Darren Rowse have an interesting article on this. [...] [...] There is an indication that the top site’s less page refresh might even boost their ad real estate value. Since the ad will stay longer and dominate the space. Darren Rowse have an interesting article on this. [...]

]]> By: drew http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/comment-page-1/#comment-641859 drew Sat, 02 Dec 2006 21:59:15 +0000 http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/#comment-641859 James Denyer Says: "don’t use Ajax. It might be the latest developer buzzword, but it’s not a requirement to include it in your site." For certain sites AJAX is a must-use technology. For example, take a look at one of my most popular sites: http://mapwow.com Certain tools, like CrazyEgg can be helpful in getting better analytics for web2.0 sites. The idea of refreshing ads using Javascript triggers is a good one, and I'm sure we'll see more ad tools come out in the future to address this need. James Denyer Says:
“don’t use Ajax. It might be the latest developer buzzword, but it’s not a requirement to include it in your site.”

For certain sites AJAX is a must-use technology. For example, take a look at one of my most popular sites:

http://mapwow.com

Certain tools, like CrazyEgg can be helpful in getting better analytics for web2.0 sites. The idea of refreshing ads using Javascript triggers is a good one, and I’m sure we’ll see more ad tools come out in the future to address this need.

]]> By: Decreasing Page Views Doesn’t Mean Lessening Ad Revenue | Content Writing and CopyWriting Blog http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/comment-page-1/#comment-641768 Decreasing Page Views Doesn’t Mean Lessening Ad Revenue | Content Writing and CopyWriting Blog Sat, 02 Dec 2006 20:51:29 +0000 http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/#comment-641768 [...] Darren at Problogger rightly says that [...] [...] Darren at Problogger rightly says that [...]

]]> By: Weekly Weblog » Page View, Useless? http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/comment-page-1/#comment-640805 Weekly Weblog » Page View, Useless? Sat, 02 Dec 2006 14:09:34 +0000 http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/#comment-640805 [...] Darren Rowse argues that from period to period millions of users will begin to like these services. They will like how they can finish so much in short time, without ever having to do useless things. While a few publishers are lamenting this and even going as far to say that they are considering of moving out of web publishing as a result for some reasons: [...] [...] Darren Rowse argues that from period to period millions of users will begin to like these services. They will like how they can finish so much in short time, without ever having to do useless things. While a few publishers are lamenting this and even going as far to say that they are considering of moving out of web publishing as a result for some reasons: [...]

]]> By: Where is online advertising heading? at The Blog Herald http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/comment-page-1/#comment-640802 Where is online advertising heading? at The Blog Herald Sat, 02 Dec 2006 14:06:58 +0000 http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/#comment-640802 [...] Technology Dec 2 at 9:09 am by Thord Hedengren -Darren Rowse picked up on Steve Rubel’s post on the imminent death of page views as an ad measuring method. In short, it’s all about the fact that Web 2.0 websites use Ajax to reload part of the page content, which results in a lot less page loads, and therefore also page views. And if you’re selling your ads based on how many times they’re loaded (viewed) then that’s bad business. [...] [...] Technology Dec 2 at 9:09 am by Thord Hedengren -Darren Rowse picked up on Steve Rubel’s post on the imminent death of page views as an ad measuring method. In short, it’s all about the fact that Web 2.0 websites use Ajax to reload part of the page content, which results in a lot less page loads, and therefore also page views. And if you’re selling your ads based on how many times they’re loaded (viewed) then that’s bad business. [...]

]]> By: James Denyer http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/comment-page-1/#comment-640264 James Denyer Sat, 02 Dec 2006 11:32:47 +0000 http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/#comment-640264 If you're concerned about the impact of Ajax on your page views and/or the monetisation of your website - don't use Ajax. It might be the latest developer buzzword, but it's not a requirement to include it in your site. As discussed above, new advertising methods which are better suited to an Ajax environment will be developed - then consider using Ajax in your site. Your income is far more important than the latest web tech. If you’re concerned about the impact of Ajax on your page views and/or the monetisation of your website – don’t use Ajax. It might be the latest developer buzzword, but it’s not a requirement to include it in your site.

As discussed above, new advertising methods which are better suited to an Ajax environment will be developed – then consider using Ajax in your site.

Your income is far more important than the latest web tech.

]]> By: Allan http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/comment-page-1/#comment-640076 Allan Sat, 02 Dec 2006 10:07:40 +0000 http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/#comment-640076 CPM has never been very reliable and the revenue for the smaller guys is downright criminal. When I first saw pay per (day/month/year) I realised that this was going to become popular. It rules out worries about impressions and click fraud, I don't know why it hasn't become more popular sooner. Banners are really a relic from the real world (poster advertising/adverts in glossy mags) and aren't particularly suited to the web especially before broadband came along. I believe text advertising, in particular where it is not based on impressions or clicks is the way to go. CPM has never been very reliable and the revenue for the smaller guys is downright criminal.

When I first saw pay per (day/month/year) I realised that this was going to become popular. It rules out worries about impressions and click fraud, I don’t know why it hasn’t become more popular sooner.

Banners are really a relic from the real world (poster advertising/adverts in glossy mags) and aren’t particularly suited to the web especially before broadband came along.

I believe text advertising, in particular where it is not based on impressions or clicks is the way to go.

]]> By: Andrej http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/comment-page-1/#comment-639868 Andrej Sat, 02 Dec 2006 08:37:58 +0000 http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/#comment-639868 Cost per second is not very easy to measure, now that all major browsers have support for tabs. How do you know that your reader is actually looking at your page. Maybe he just opened your page in a new tab but isn't actually reading it. I usually have 5 or 10 different tabs open with pages that i want to look at. Cost per second is not very easy to measure, now that all major browsers have support for tabs. How do you know that your reader is actually looking at your page. Maybe he just opened your page in a new tab but isn’t actually reading it. I usually have 5 or 10 different tabs open with pages that i want to look at.

]]> By: Stuart http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/comment-page-1/#comment-639713 Stuart Sat, 02 Dec 2006 07:04:38 +0000 http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/#comment-639713 I wouldn't hold my breath waiting for CPM to go out of fashion Darren - there are far too many companies big and small queueing to get their ads up on high traffic sites. I wouldn’t hold my breath waiting for CPM to go out of fashion Darren – there are far too many companies big and small queueing to get their ads up on high traffic sites.

]]> By: Marc Ohmann http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/comment-page-1/#comment-639356 Marc Ohmann Sat, 02 Dec 2006 04:58:01 +0000 http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/#comment-639356 It all depends on the analytics software a site is running. It is difficult (impossible?) to track AJAX calls with a Javascript analytics package. However a server side log file analytics application can still record AJAX requests. An AJAX request is an http request to the server and can be tracked. What is the definition of a page view? Simply increment your page views after every AJAX call. It all depends on the analytics software a site is running. It is difficult (impossible?) to track AJAX calls with a Javascript analytics package. However a server side log file analytics application can still record AJAX requests. An AJAX request is an http request to the server and can be tracked. What is the definition of a page view? Simply increment your page views after every AJAX call.

]]> By: The Geek http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/comment-page-1/#comment-639195 The Geek Sat, 02 Dec 2006 03:56:45 +0000 http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/#comment-639195 CPM ads are only useful for extremely high traffic websites anyway. You have to be bringing in a million page views / month before you start to see any decent cash from them, and you have to sell your own cpm ads before it really pays off. There's a reason why doubleclick and all those other banner networks from the late 90s didn't succeed. CPM ads are usually annoying, and only really benefit the advertisers when they can flash their blinking images in front of a large-ish portion of the population. CPM ads are only useful for extremely high traffic websites anyway. You have to be bringing in a million page views / month before you start to see any decent cash from them, and you have to sell your own cpm ads before it really pays off.

There’s a reason why doubleclick and all those other banner networks from the late 90s didn’t succeed. CPM ads are usually annoying, and only really benefit the advertisers when they can flash their blinking images in front of a large-ish portion of the population.

]]> By: Marc http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/comment-page-1/#comment-639041 Marc Sat, 02 Dec 2006 02:34:30 +0000 http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/#comment-639041 Couldn't be more wrong. The page view has plenty of life in it. People get bored looking at a page, and auto refreshing content is not the answer. This is just my opininion, but it's based on observing lots of web surfers from a somewhat priveledged position. Auto refreshing content is an annoyance the greater share of the time and people love to go to new pages. A page view is generally fresh and exciting to the viewer and forces a reorientation that increases the chance of noticing ads. No amount of partial page Ajax and flash can replace tthe page view. People are page view happy, not Ajax happy. So reports of the page view's demise have been greatly exaggerated. I hope Rubel is willing to post a retraction in 2010, that is if his blog is still around to publish it. I think all these guys need to get away from examining the habits of other Tech Crunch subscribers and go out into the web wilderness. Couldn’t be more wrong. The page view has plenty of life in it. People get bored looking at a page, and auto refreshing content is not the answer. This is just my opininion, but it’s based on observing lots of web surfers from a somewhat priveledged position. Auto refreshing content is an annoyance the greater share of the time and people love to go to new pages. A page view is generally fresh and exciting to the viewer and forces a reorientation that increases the chance of noticing ads. No amount of partial page Ajax and flash can replace tthe page view. People are page view happy, not Ajax happy. So reports of the page view’s demise have been greatly exaggerated. I hope Rubel is willing to post a retraction in 2010, that is if his blog is still around to publish it. I think all these guys need to get away from examining the habits of other Tech Crunch subscribers and go out into the web wilderness.

]]> By: jhay http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/comment-page-1/#comment-638806 jhay Sat, 02 Dec 2006 00:56:50 +0000 http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/#comment-638806 Ajax commenting has been one of my worries since SEO experts (the ones who helped me out with my blog for free) told me that pageviews do suffer from that commenting feature. Right now I'm at the crossroads of whether to drop ajax from my blog or to stick with it since I do get some decent clickthroughs on my Adsense ads. Ajax commenting has been one of my worries since SEO experts (the ones who helped me out with my blog for free) told me that pageviews do suffer from that commenting feature. Right now I’m at the crossroads of whether to drop ajax from my blog or to stick with it since I do get some decent clickthroughs on my Adsense ads.

]]> By: Darren Rowse http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/comment-page-1/#comment-638697 Darren Rowse Fri, 01 Dec 2006 23:45:00 +0000 http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/#comment-638697 just remember where you heard it first Jim :-) just remember where you heard it first Jim :-)

]]> By: Richard http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/comment-page-1/#comment-638655 Richard Fri, 01 Dec 2006 23:12:51 +0000 http://www.problogger.net/archives/2006/12/02/the-death-of-the-page-view-and-the-ongoing-challenge-of-monetizing-websites/#comment-638655 This thought of ajax can also be applied to "refreshing" the ads on the page too. (or 'active' ads) nothing new to see here, move along... pageview, adview, I guess it's the results that really matter. This thought of ajax can also be applied to “refreshing” the ads on the page too. (or ‘active’ ads) nothing new to see here, move along… pageview, adview, I guess it’s the results that really matter.

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