Comments on: Google’s Secret Display Advertising Network

By: instantseo.info » Blog Archive » Google’s Secret CPM Ad Network

instantseo.info » Blog Archive » Google’s Secret CPM Ad Network — Wed, 24 Jan 2007 18:17:38 +0000

[...] Darren Rowse points to a post by John Chow that reveals details of an ad network that Google uses for Fortune 1000 companies. The Google Display Advertising Network was created so Google can go after Fortune 1000 companies, which buy advertising to build a brand more than to sell a product…The goal being to sell these big companies display and video ads at a very high CPM – unlike the AdSense network, the display network is 100% CPM based. [...]

By: Google’s Secret CPM Ad Network at adsense optimized

Google’s Secret CPM Ad Network at adsense optimized — Mon, 01 Jan 2007 14:47:24 +0000

By: Vanderbuild

Vanderbuild — Sat, 02 Dec 2006 01:54:53 +0000

We have to wait for the day they open to the masses. I guess this time around they’d be more prepared for the MFAs and crappy sites.

By: Beta Alfa 2.0 » Googles hemliga annonssystem

Beta Alfa 2.0 » Googles hemliga annonssystem — Thu, 30 Nov 2006 17:35:31 +0000

[...] Darren Rowse tipsar om John Chows blogginlägg om Googles hemliga annonsystem som sägs testas av ett antal annonsörer. Formatet är både bilder och video. Att få testa är inget man väljer själv. Google handplockar de utvalda. “The Google Display Advertising Network was created so Google can go after Fortune 1000 companies, which buy advertising to build a brand more than to sell a product. … How do you join the Google Display Advertising Network? You can’t. Google won’t even acknowledge it exists. You won’t find anything written about it in any of Google’s web properties. The only way to get into the display network is if Google invites you, which is how I found out about it.” [...]

By: Kris Karkoski

Kris Karkoski — Wed, 29 Nov 2006 16:48:17 +0000

[...] As first reported by John Chow and since reported by Darren Rowse, Google has a top secret advertising program called Google Display Advertising Network. [...]

By: Google’s Secret CPM Ad Network | Marketing Pilgrim

Google’s Secret CPM Ad Network | Marketing Pilgrim — Wed, 29 Nov 2006 14:40:24 +0000

By: Eliza

Eliza — Wed, 29 Nov 2006 12:52:40 +0000

I read about this on John’s blog yesterday, too bad that it is only for a certain blogs. :( Is this not what many advertisers do anyways…negotiate price? I thought that was what always happened. Does google have certain rates? (maybe I haven’t dug far enough into google.)

Sounds like a nice idea though, especially if it means more money for the bloggers as well.

By: Darren Rowse

Darren Rowse — Wed, 29 Nov 2006 00:42:32 +0000

Ooops – the downside of posting first thing in the morning.

fixed – thanks Paul.

By: Paul Drago

Paul Drago — Tue, 28 Nov 2006 23:58:55 +0000

Hmmm..Darren aren’t you being an insular blogger by not linking out to John Chow’s blog :)

By: John Hood

John Hood — Tue, 28 Nov 2006 23:48:57 +0000

An interesting development, and one following rapidly after the ’soft launch’ of Google Ad Placement. I hope that some (if not all) of these features filter down to all publishers in due course!

By: John M Weaver

John M Weaver — Tue, 28 Nov 2006 23:43:44 +0000

I like the idea of the CPM but the trouble with mentioning Google and a ’secret’ group is that the idea of Google favoring certain companies i.e. ‘high stakes investors’ will be all over the forum boards now followed with complaints of unfair ad prices…Google just hury up and announce it.