Written on November 29th, 2006 at 08:11 am by Darren Rowse
Google’s Secret Display Advertising Network
John Chow has broken the story that Google has a ’secret’ CPM advertising network called the ‘Google Display Advertising Network’ which is an invitation only impression based ad network for high profile advertisers and a select group of publishers.
It apparently lets publishers negotiate their own CPM (cost per thousand impressions) with Google with year long contracts. The ads are image and video ads.
Google already do run CPM ads in their AdSense system but John is reporting that the rates that he’s managed to negotiate on his ad units in this program make those ads the highest earning ads on his sites.
The program seems pretty basic at this stage – reports come in via email once a week with very little information – sounds like it could be some sort of beta test or at least a pretty embryonic new ad network – definitely one to watch though!
11 Responses to “Google’s Secret Display Advertising Network” - Add Yours
John M Weaver
November 29th, 2006 9:43 am
I like the idea of the CPM but the trouble with mentioning Google and a ’secret’ group is that the idea of Google favoring certain companies i.e. ‘high stakes investors’ will be all over the forum boards now followed with complaints of unfair ad prices…Google just hury up and announce it.
John Hood
November 29th, 2006 9:48 am
An interesting development, and one following rapidly after the ’soft launch’ of Google Ad Placement. I hope that some (if not all) of these features filter down to all publishers in due course!
Paul Drago
November 29th, 2006 9:58 am
Hmmm..Darren aren’t you being an insular blogger by not linking out to John Chow’s blog :)
Darren Rowse
November 29th, 2006 10:42 am
Ooops – the downside of posting first thing in the morning.
fixed – thanks Paul.
Eliza
November 29th, 2006 10:52 pm
I read about this on John’s blog yesterday, too bad that it is only for a certain blogs. :( Is this not what many advertisers do anyways…negotiate price? I thought that was what always happened. Does google have certain rates? (maybe I haven’t dug far enough into google.)
Sounds like a nice idea though, especially if it means more money for the bloggers as well.
Google’s Secret CPM Ad Network | Marketing Pilgrim
November 30th, 2006 12:40 am
[...] Darren Rowse points to a post by John Chow that reveals details of an ad network that Google uses for Fortune 1000 companies. The Google Display Advertising Network was created so Google can go after Fortune 1000 companies, which buy advertising to build a brand more than to sell a product…The goal being to sell these big companies display and video ads at a very high CPM – unlike the AdSense network, the display network is 100% CPM based. [...]
Kris Karkoski
November 30th, 2006 2:48 am
[...] As first reported by John Chow and since reported by Darren Rowse, Google has a top secret advertising program called Google Display Advertising Network. [...]
Beta Alfa 2.0 » Googles hemliga annonssystem
December 1st, 2006 3:35 am
[...] Darren Rowse tipsar om John Chows blogginlägg om Googles hemliga annonsystem som sägs testas av ett antal annonsörer. Formatet är både bilder och video. Att få testa är inget man väljer själv. Google handplockar de utvalda. “The Google Display Advertising Network was created so Google can go after Fortune 1000 companies, which buy advertising to build a brand more than to sell a product. … How do you join the Google Display Advertising Network? You can’t. Google won’t even acknowledge it exists. You won’t find anything written about it in any of Google’s web properties. The only way to get into the display network is if Google invites you, which is how I found out about it.” [...]
Vanderbuild
December 2nd, 2006 11:54 am
We have to wait for the day they open to the masses. I guess this time around they’d be more prepared for the MFAs and crappy sites.
Google’s Secret CPM Ad Network at adsense optimized
January 2nd, 2007 12:47 am
[...] Darren Rowse points to a post by John Chow that reveals details of an ad network that Google uses for Fortune 1000 companies. The Google Display Advertising Network was created so Google can go after Fortune 1000 companies, which buy advertising to build a brand more than to sell a product…The goal being to sell these big companies display and video ads at a very high CPM – unlike the AdSense network, the display network is 100% CPM based. [...]
instantseo.info » Blog Archive » Google’s Secret CPM Ad Network
January 25th, 2007 4:17 am
[...] Darren Rowse points to a post by John Chow that reveals details of an ad network that Google uses for Fortune 1000 companies. The Google Display Advertising Network was created so Google can go after Fortune 1000 companies, which buy advertising to build a brand more than to sell a product…The goal being to sell these big companies display and video ads at a very high CPM – unlike the AdSense network, the display network is 100% CPM based. [...]
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