With the end of the year approaching the web surfing habits of the average web user changes. The way you position yourself now in the weeks leading up to this period can mean you’re ready to capitalize on some of these changes.
I noticed this last year particularly when analyzing how people arrived at my sites via my statistics – particularly when looking at the keywords that people used to arrive at my sites.
Without giving away all my secrets (a guy is entitled to a few) it doesn’t take a genius to work out the type of words people typed into Google when searching for gifts for friends and family.
Here’s an exercise – think about your blog’s niche. In the next couple of months what seasonal things might be searching for that relate to your topic? Brainstorm a list of topics and words that people will use – then write some content that fits with this.
For example I once had a client who had (and has now sold) a website for holiday houses here in Australia. At this time of the year (summer here) he wanted to position himself for summer vacationers. As a result I encouraged him to start writing posts that related to searches like ‘summer holiday houses’. He wrote a series of tips posts on how to find a summer holiday house, the best locations for summer holidays etc etc etc.
- a friend of mine last year wrote a series of posts on ‘how to buy an MP3 player’ which did exceptionally well at getting readers into his site in the lead up to Christmas.
- my post on halloween photography did really well in the lead up to Halloween
- I wrote a post earlier in the year on the ideal Digital Camera for a Mothers Day Gift which did well
This was the final part of the How to Fine Tune your Blog for Christmas Series.