How to Drive Traffic to Your Affiliate Programs

christmasOne key to affiliate programs succeeding is that you have enough traffic that actually sees your affiliate links. There is little point in actually deep linking to products on pages that no one actually visits. So how can you increase the chances of people seeing and potentially clicking your affiliate links?

  • Cross Linking – a technique that I use quite a bit on some of my blogs is to cross link between posts. I don’t do it for the sake of it but if I’ve written previously on a topic I’ll link to it – particularly if that page is one that I consider to be a page that will convert well.
  • Highlight Key Posts – identify those pages on your blog that have the highest potential to convert and then highlight them in your menu or sidebar. Also check out TLA’s Feedvertising program that lets you set up advertising to any site (including pages on your own blog) in your own feeds.
  • Advertising – if you have a page that converts particularly well consider actually advertising it using programs like Performancing’s Ad Program, BlogAds ( or AdWords.

Fine Tuning Tips

So taking all of the above into consideration – a few take home assignments for you to put into place in the lead up to the end of the year:

  • Take some time out to surf your own archives looking for posts that are ideal for linking to affiliate products
  • Add deep links to affiliate programs from posts in your archives
  • Check previously used affiliate links to see if they still link to live pages
  • Identify high converting posts (or potential ones) and work on driving traffic to them.

Tomorrow I’ll continue this series by looking at Search Engine Optimization.

This post has been a part of the How to Fine Tune your Blog for Christmas Series.

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn. runs on the Genesis Framework

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  1. My Hot Image says:

    Looking back at the archive is good, as they say old is gold :d

    checking the old content might be inspiring for new content too ;)

  2. Rich Owings says:


    How do you “check previously used affiliate links to see if they still link to live pages” and stay within the program’s TOS? I’m specifically wondering about Amazon, but am sure it applies to others as well.

    BTW, thanks for the series. I’ve gotten some good tips.

  3. Daniel says:

    Greate series, I think one of the points that people tend to ignore is the advertising deal.

    You need to get your hands on some maths and calculate whether it is worth or not, but if you do not do the calculus you will risk missing a revenue generating opportunity there.

  4. Bob says:

    I completely agree. I get good conversions on both Google Adsense and my affiliate programs. The challenge is the traffic. If I can generate 2 times the traffic or 20 times the traffic the number of people buying through affiliates and clicking on ads increases at about the same rate. I also have found that one of my sites gets most of its traffic from image searches. So I have been adding images and labeling the alt text correctly to promote the site.

  5. My Hot Image says:

    Good job Bob :V

    what i’ve learnt is that the key is repeating what is good and it’s doubled and tripled

    but over doing it will make reflective results

  6. Will G says:

    Good tips. I’ll try to use them for my website:

    Just started though, but I’ve got plenty of idea to develop. So such tips are more than welcome!

  7. Cash Talk says:

    Highlight Key Posts is very impressive.i usualy use this method for show my key words in my blog.