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How to Improve Your Chitika Ads Performance

christmasAs I look towards the end of the year earnings across my blogs I’m particularly excited about the potential for my Chitika Ads. They continue to be my equal highest earner (with AdSense) and this will only increase over the coming weeks.

Chitika (aff) have been providing publishers with advertising options for over a year now and now offer a range of types of ads including:

What I like about this range of ad units is that between them there is bound to be a format (or more than one) that fits with the design of most blogs and websites.

Note – Keep in mind that Chitika ads are very much ‘product focussed’ and work best on sites that have a topic that is directly related to topic (for example gadgets and consumer electronics, clothes, home and garden, toys etc)

So how do you optimize Chitika ads?

Many of the principles that we talked about with AdSense ads in previous posts are also relevant for Chitika ads (particularly those on Positioning, Design) however there are a number of things that you can do to help with Chitika ad performance (I’ll particularly focus upon eMiniMalls and Relevant Product Units here). First lets take a look at the art of targeting Chitika Ads and the next post we’ll look at some other Chitika optimization techniques:

Targeting Ads

As with AdSense, one of the keys with Chitika advertising is that you get ads that are as relevant as possible to the content that you have on your blog.

I cannot emphasize this enough, the blogs where it works best for me are where I write about a particular product and where Chitika ads for that exact product appear around it. Obviously these work well because readers are actively seeking information on the product and once I’ve given them information they are naturally curious about how much it costs and where they might buy it – when they see the ad they naturally click.

Targeting particular ads with Chitika takes a little more work than it does with AdSense as in most cases you won’t use Chitika in contextual mode (for example on pages where AdSense also runs you are not allowed to use another contextual ad system). This means you need to manually target ads to the topics that you’re writing about using their ability to add keywords.

This sounds quite an involved process – however it need not be if you don’t add individual ads on each post but rather insert the ads into your blog’s templates.

Use Titles to target Ads – the most effective way that I’ve found to target relevant Chitika ads is to use the titles of your posts as a keyword for the ad (this works for both eMinimalls and RPU ads).

To do this on a WordPress or Movable Type blog you simply use the title tags in the keyword part of the Chitika ad code and insert the code in the relevant parts of your individual post templates. Then as you write posts you need to keep in mind that your titles trigger ads for posts – this means your ads will have to include good keywords (product/brand related ones work best).

Categories – note every post you write will have a title that directly triggers ads. As a back up choose a category for your ads that is relevant to your blog. Chitika have added quite a few categories to choose from in the past 12 months so hopefully there is something there that is relevant.

Tomorrow I’ll continue with more tips on optimizing your Chitika ads but in the mean time you might like to see my previous post on the topic of Chitika eMiniMalls Tips.

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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Comments

  1. Shane says:

    Or you can do what I did manipulate the code to work for cars over at cellounge.com. Ping me at shanecoffey2 for AIM or shane_coffey2 for Yahoo. I can tell you how or send you the code.

    My ads are multiunit ads for cars. Now if you go into chitika, you will notice there are no choices for automobiles.

    See Ya,
    Shane

  2. alexdigital says:

    Great info on Chitika. I hadn’t heard of it before. Great post as ever.

    Alex

  3. I’ve given up on Chitika ..without having the giant traffic coming and the niche gadget blogs – I’ve earned in the 2-digits for the whole year.. plus decimals. For my non-gadget blogs I’ve earned 1-digit figures. If any ads or affiliate banners are still on my sites, it strictly because I haven’t gotten around to removing them. Too bad for me .. I really like this concept. It’s not for everyone and I hope newbies realize that.

  4. Naomi says:

    I’d love to use chitika, but are they still paying out with paypal only? That is my only problem with them. :(

  5. Keith says:

    For the audience I am targtting I have found that editting var ch_queries line to:

    var ch_queries = new Array(‘<?php single_cat_title(); ?>’);

    This allows me to target products on based on the archive category. Chitika has a limited product range in my niche. I have been a little more successful with this strategy as opposed to the post titles. This code is based on a wordpress powered blog.

  6. Gizmoactive says:

    Hi Darren,

    Do you know if this will work in a similar way on a website?

    What if you wanted Chitika to ’pull’ the keywords from the meta keywords tag or title tag of a website instead of a blog?

    Ant

  7. I am one of publisher google adsense.., your information about chikita very nice….. I want to try chikita