As I look towards the end of the year earnings across my blogs I’m particularly excited about the potential for my Chitika Ads. They continue to be my equal highest earner (with AdSense) and this will only increase over the coming weeks.
Chitika (aff) have been providing publishers with advertising options for over a year now and now offer a range of types of ads including:
- eMiniMalls (single product and multi product units)
- Relevant Product Units (RPU)
- ShopCloud$ (very new)
What I like about this range of ad units is that between them there is bound to be a format (or more than one) that fits with the design of most blogs and websites.
Note – Keep in mind that Chitika ads are very much ‘product focussed’ and work best on sites that have a topic that is directly related to topic (for example gadgets and consumer electronics, clothes, home and garden, toys etc)
So how do you optimize Chitika ads?
Many of the principles that we talked about with AdSense ads in previous posts are also relevant for Chitika ads (particularly those on Positioning, Design) however there are a number of things that you can do to help with Chitika ad performance (I’ll particularly focus upon eMiniMalls and Relevant Product Units here). First lets take a look at the art of targeting Chitika Ads and the next post we’ll look at some other Chitika optimization techniques:
As with AdSense, one of the keys with Chitika advertising is that you get ads that are as relevant as possible to the content that you have on your blog.
I cannot emphasize this enough, the blogs where it works best for me are where I write about a particular product and where Chitika ads for that exact product appear around it. Obviously these work well because readers are actively seeking information on the product and once I’ve given them information they are naturally curious about how much it costs and where they might buy it – when they see the ad they naturally click.
Targeting particular ads with Chitika takes a little more work than it does with AdSense as in most cases you won’t use Chitika in contextual mode (for example on pages where AdSense also runs you are not allowed to use another contextual ad system). This means you need to manually target ads to the topics that you’re writing about using their ability to add keywords.
This sounds quite an involved process – however it need not be if you don’t add individual ads on each post but rather insert the ads into your blog’s templates.
Use Titles to target Ads – the most effective way that I’ve found to target relevant Chitika ads is to use the titles of your posts as a keyword for the ad (this works for both eMinimalls and RPU ads).
To do this on a WordPress or Movable Type blog you simply use the title tags in the keyword part of the Chitika ad code and insert the code in the relevant parts of your individual post templates. Then as you write posts you need to keep in mind that your titles trigger ads for posts – this means your ads will have to include good keywords (product/brand related ones work best).
Categories – note every post you write will have a title that directly triggers ads. As a back up choose a category for your ads that is relevant to your blog. Chitika have added quite a few categories to choose from in the past 12 months so hopefully there is something there that is relevant.
Tomorrow I’ll continue with more tips on optimizing your Chitika ads but in the mean time you might like to see my previous post on the topic of Chitika eMiniMalls Tips.