This post is part of the ‘Fine Tuning Your Blog for Christmas’ series. In reality this topic probably is a little late for THIS Christmas – but as I’ve been looking at AdSense optimization I thought I’d include it anyway for those of you looking to start a new blog that might be ready for next year.
Last week I was chatting with one reader who was asking for advice on a new blog that he was starting. He wanted to know if it had commercial viability – particularly if he used AdSense.
The idea for the new blog was good – however if he wanted to monetize it using AdSense I told him that it wouldn’t do too well – unless he had ALOT of traffic. The reason for this was his topic – Religion.
Now I don’t have anything against religion as a topic for a blog (I’ve written on Spirituality for many years myself) – however it’s a difficult topic to monetize with AdSense for two main reasons:
1. Price per Click – in comparison to other topics with a more obvious commercial edge, religion (and other topics like politics) don’t tend to pay much per click. This means to make the same amount as other blogs you need a lot more clicks – which means you need a lot more traffic.
2. Dual Edge of Topic – some topics (like religion and politics) have what I call a ‘dual edge’ to them. For example when I wrote a post a few years ago that mentioned in passing the topic of ‘divorce’ on my Christian blog I noticed the next day two quite different AdSense ads being served. One was for a Christian Law firm offering their services for Christians getting divorced and the other was a book about how people shouldn’t get Divorced. The ads had quite different ideologies behind them – AdSense knew what the topic was but as it was a machine that was looking for the context it couldn’t discern my ideology/theology/arguement. I find that many religious and political bloggers end up not using AdSense because of this – ie they end up getting frustrated putting ads on their site that they are ideologically opposed to.
I am not saying that bloggers shouldn’t write about low paying topics or topics with a ‘dual edge’ – however if you do write on these sorts of topics you need to realize that AdSense may not be the best way to monetize them (or at least that you won’t earn much unless you get a lot of traffic).
Tomorrow we’ll be turning our attention to optimizing Chitika Ads.
This post has been a part of the How to Fine Tune your Blog for Christmas Series.