Comments on: How to Design Your AdSense Ads

By: Chris

Chris — Fri, 09 Feb 2007 12:49:19 +0000

Google approved the free Adsense backgrounds I provide on my site over at http://adclustr.com. Hope everyone enjoys the service!

By: Maria Yu

Maria Yu — Wed, 20 Dec 2006 00:02:44 +0000

I use both blended and integrated approach. I also use image ads in my sidebar and content – only those images that work visually well with my web design. Because of this “requirement” I don’t use poorly designed banners even their commissions are good. Comments are welcome. My URL is: http://www.art-life-spirit.com

By: Grab MORE Attention with Better Ad Colors » Business Analyst » Blog Archive

Sun, 26 Nov 2006 23:50:25 +0000

[...] In a blog authored by Darren Rowse at problogger.net, he discussed details or references how to make ad designs work, at least, to your own advantage. Given that all effective ads are successful in grabbing attention, ridiculous blend of colors may as well result to disaster. To make your ads stand out from others, it’s not a certified requirement to use neon, but to work with the best color palette, in full consideration of style as well as sensitive taste. Friends Economy Facts Local Dating London Dating Home Improvement Online Education Archives [...]

By: pcunix

pcunix — Fri, 17 Nov 2006 15:17:52 +0000

But as it turns out, this does seem to hurt my earnings. I’m going to do some further testing to be sure, but I took it out this morning and the per hour rate is back to normal..

I had done this to a 336 x 280 ad that runs just above the fold within text.
I think it affects white space and is therefor affecting the earning power of the 160 x 600 ad to its left.. I need to set up a test to see for sure which it is affecting, but I think that’s it: in other words, this decoration may be giving better earnings to the 336×280 it is applied to, but is stealing attention from the 160×600 ad.

Fortunately the new multichannel tags give us the power to design tests like that.. I have a write up on my site “Using Google Channels to test layouts” that explains how..

I’m leaving it applied to a 234 x 60 low on the pages; that doesn’t seem to hurt anything else but is improving that ad’s earnings (roughly from 50-60 cents per day previously to $1.30 – $1.50 a day on that ad).

By: pcunix

pcunix — Thu, 16 Nov 2006 20:47:08 +0000

Well, that’s my point: a couple of days really isn’t enough because any change can be entirely coincidental..

By: Darren Rowse

Darren Rowse — Thu, 16 Nov 2006 15:17:51 +0000

Give it a couple of days pcunix.

It’s frustrating but every technique I’ve ever tried works on some blogs but not others.

Test – tweak – test – tweak – test – tweak…

By: pcunix

pcunix — Thu, 16 Nov 2006 11:45:18 +0000

What drives me crazy with changes like this:

Typically I run $30-$35 a day with Adsense. I implemented this Tuesday late afternoon, and Wednesday’s earnings dropped to $26.00

Coincidence? Probably – you get bad days now and then, sometimes even runs of bad days. So I can’t shut this off for at least two weeks.. and even then I wouldn’t be absolutely sure it was “bad” even if earnings jumped back up immediately. I’d have to turn it on again and watch it drop once more..

I’m not a patient person :-)

By: Amanda Rush

Amanda Rush — Wed, 15 Nov 2006 16:51:19 +0000

For anyone using WordPress, there’s a plugin called Adsense Injection that will automatically insert Adsense blocks into your content. The URL is http://wordpress-plugins.biggnuts.com/adsense-injection/
It allows you to configure how you want your ads designed in its control panel, so you don’t have to go to the Google site to do that if you’re using this. I don’t know if there’s anything similar available for other platforms.

By: pcunix

pcunix — Wed, 15 Nov 2006 11:09:23 +0000

Henry:

There is no css in their code. I added it to make it pass W3C.

By: AhPek.Com

AhPek.Com — Wed, 15 Nov 2006 08:12:41 +0000

[...] He is away right now, but even on holidays his blog is being updated with at least 2 post each day. He just started a series called “How to fine tune your blog for Christmas” and I found this article particularly interesting. As always, it had something to do to increase my adsense clicks. He recommended something called ‘Adsense Backgrounds’ but unfortunately, this thing is for sale. However, I did check them out and as you can see below, the adsense ads really looked great with those background images. [...]

By: My Favorite 20 Resources » Blog Archive » Late breaking news

My Favorite 20 Resources » Blog Archive » Late breaking news — Wed, 15 Nov 2006 05:12:46 +0000

[...] How to Design Your AdSense Ads [...]

By: annricks

annricks — Wed, 15 Nov 2006 04:37:02 +0000

The use of designer adsense ads is interesting. The ads themselves are attractive, but I wonder if they are more likely to be clicked than the usual text ad. Since they are more like an image than a text ad, I would think the CTR would be lower.

By: Alex Duhamel

Alex Duhamel — Tue, 14 Nov 2006 23:14:24 +0000

Great post. I’ve got new ideas about using AdSense in my blogs. Thanks.

By: Henry

Henry — Tue, 14 Nov 2006 23:05:30 +0000

The idea is great. I have been using this techniques for months and applied them to several sites. The result is My CTR is increasing.

To “pcunix”, why the HTML won’t pass W3C validation? :)
Perhaps, instead of declaring inline, you can put the style inside external CSS file. It makes the HTML code tidier and easier to maintain.

Ciao…

By: pcunix

pcunix — Tue, 14 Nov 2006 19:40:29 +0000

I like the idea, and the price is semi-reasonable, but the HTML won’t pass W3C validation.

Not too hard to modify though:

For example, modify the table tag to use css :

table style=”margin-left:132px;width:255px;height:248px” border=”0″ cellpadding=”0″ cellspacing=”0″

and the td tag:

td style=”background-image: url(‘/memo1.jpg’)” width=”246″ height=”248″ >

By: TimeForBlogging.com » Blog Archive » Increasing AdSense Revenues by Eliminating MFA and Low Paying Sites

Tue, 14 Nov 2006 18:42:15 +0000

[...] There are quite a few ways to increase your revenues using Google Adsense ads, and we’re going to focus on one in particular. First, I wanted to mention two articles by Darren at Problogger, How to Position AdSense Ads and How to Design Your AdSense Ads. Both articles look at place and layout of your site in relation to your ads. They cover past and present trends, and should be helpful to anyone who is just learning about positioning. [...]

By: egon

egon — Tue, 14 Nov 2006 18:00:50 +0000

I like this article, I currently using the blend technique with moderate success, but I would like to start testing the backgrounds. I would check out the AdSense Backgrounds thing for $67 but I would need to see all of the backgrounds first to make sure there are a few that would fit with my site.

By: Outlaw

Outlaw — Tue, 14 Nov 2006 16:54:11 +0000

I believe the blend/stand out argument comes down to how tech or internet savoy your audience tends to be. Since more and more non-tech savoy people are harder to come by, the blend seems to be taking hold.

However with that said, I think the Google ads are now going the way of older banner ads and people are growing their blind eyes. I think we are primed for the next evolution of internet advertising.

By: mStraz

mStraz — Tue, 14 Nov 2006 16:52:24 +0000

Good post Darren, I have to agree with you that placing a picture(s) near ads really helps (see the sidebar on my blog for an example). As long as a visible border is there, you’re fine.

The designer ads still scare me somewhat. I feel Google is contradicting themselves when they say in their TOS that you can’t bring “attention” to your ads or “mislead” your visitors (as above, you need a border between the pics and ads). Yet these designer ads bring far more attention and are fine?