AdSense remains one of the main tools that Blogger use to earn money from blogging (although as I’ve written previously numerous other ways are emerging as alternatives and secondary methods).
However despite it’s popularity, many bloggers are using it in a ways that mean it is not earning them as much as it could.
Here are some of the AdSense mistakes that I see bloggers regularly making (some of which can be applied to other types of ads also):
Poorly Positioned Ads – the placement of AdSense ads will always be a somewhat personal thing and will emerge out of a variety of factors (and I want to be careful not to impose my own preferences and ethics on others in this post) – however one of the things that I see a lot of bloggers continue to do is put their AdSense ads in positions that are hidden away from the eyes of their readers. Two positions come to mind particularly:
1. Below the fold - ads that appear below the fold tend to do worse than those above it (the fold is that line on any website that is at the bottom of a browser until you begin to scroll). While there are positions under the fold that can work (for example around comments at the end of your article) in general ads above the fold get seen more by your readers and as a result they’ll be clicked upon more.
2. Sidebars - I totally understand why bloggers put ads in sidebars as it’s an ‘easy’ place to put ads and one where there is a clear designation between content and ads – however…. ads in sidebars don’t perform anywhere near as well as ads in the main body of your site. You might be able to get away with ads at the top of a side bar but much lower and they’ll not be looked at (which means they won’t be clicked).
Take Home Advice – I find that ads above the fold and close to content (in the main body of the site) do much better than ads out of site. Experiment with different positions to find what works for your blog (you’ll need to track your results using channels to do this).
Tomorrow we’ll take a look at AdSense Ad Design.
This post has been a part of the How to Fine Tune your Blog for Christmas Series.