News is emerging today that Google is planning on launching a beta of Audio Ads by the end of the year. It’s previously dabbled in print advertising but now look like they’re targeting radio according to a range of articles going around today. I wonder if they’ll also do some cross over into Podcasting using the same technology.
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6 Responses to “Google to Test Audio Ads”
Luke
November 10th, 2006 4:58 pm
You’d have to hate your users with a passion. This will take away the ability to concentrate when you’re reading. I mean how can you concentrate when all you’re hearing is rubbish ?
Richard
November 10th, 2006 7:02 pm
Luke, no, these ads don’t go on the web, they are exclusivly for *radio*. Since Google picked up dMarc Broadcasting in January; I belived they’ve signed XM and possible other radio networks.
Basically you just log into *adwords*, upload your ad, and try to track your results. Maybe using GoStats.com’s City/Country location feature or something.
Luke
November 10th, 2006 7:37 pm
Thanks Richard. I wonder if in the future if Mp3 downloads become free, because they have Google Audio ads which each time the song is played the Singer gets paid.
sandossu
November 10th, 2006 11:09 pm
I think audio ads really suck. I mean, it depends, if they only hear after you press a button, it’s fine, else…
Aayush
November 11th, 2006 12:12 am
this is not the correct place to post this comment(however i dont where else) but i was hoping you would share some light on polls- one where the user can choose multiple answers. for eg. if there are 10 options then the user must be able to choose 3. In my case i would also prefer that the user chooses only 3(not less not more).
Phillip Molly Malone
November 11th, 2006 9:43 pm
Adsense for Podcasts! Bring it on Google, Bring it on!
Molly
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