It’s been interesting to see Amazon/A9 release the beta of a new Cost Per Click (CPC) advertising program to run ads on their pages. It’s called Clickriver.
I’m interested for a couple of reasons.
Firstly – I think it presents bloggers an interesting opportunity to promote their blogs. Increasing numbers of bloggers are engaging in CPC advertising with systems like AdSense (you’d be surprised how many are doing it). Imaging a blog on MP3 Players running ads on Amazon’s iPod pages for example!
Secondly – I’ll be interested to see if this program is extended and made available down the track to other publishers to run the ads on their sites. I can’t see anything about this on their site (or anywhere else) but I think it would be a natural progression.