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AdSense Testing Ads in Password Protected Areas

Dave Taylor posts that AdSense are testing with a select group of publishers a program called ‘Site Authentication’ where they allow publishers to run their ads on password protected sites – something not previously allowed. He publishes part of an email that AdSense sent to testers:

‘”You are one of a select group of publishers that has been chosen to try out our new Site Authentication feature. Site Authentication allows publishers to give our crawler access to login-protected content so that users can receive targeted ads. While there is no obligation for you to try out this new feature, you may find it helpful if you have pages of your site protected behind a login screen.

“As an example, an online newspaper site may protect content behind a login for premium readers. Without Site Authentication, the publisher can’t show readers targeted ads on those premium pages because our crawler has not been able to access the content. Using Site Authentication, the publisher can now specify details for our crawler to pass the login screen and reach the protected content, allowing AdSense to serve relevant ads to the readers.”‘

This probably won’t impact too many bloggers but membership sites, forums that need registration and newspapers will be interested to see if this is a test that becomes available to others.

Read more at Dave’s post at “Can I use Google AdSense on password-protected areas?”

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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Comments

  1. Andy Beard says:

    Glad to see comments are working again

    With BB Press easily integrated with WordPress, I think we will start seeing more bloggers with their own forums.

    It is fairly easy to have selected posts or even parts of posts only visible to subscribers (encouraging signing up)

  2. Hmmmm, now if they would just use the webmaster tools section to allow the same thing for password protected content and organic search. Then some of the larger newspapers could stop cloaking :)

Trackbacks

  1. [...] AdSense für passwortgeschützte Bereiche? Der Beitrag wurde am 3. November 2006 von Oliver Karthaus veröffentlicht Ich habe gerade bei Darren Rowse gelesen, dass AdSense anscheinend einigen Publishern in einem Beta-Test die Möglichkeit gibt, AdSense in passwortgeschützten Bereichen einzusetzen. Das kann dann z.B. für Foren, Mitgliedsbereiche, etc. ganz interessant sein. Man kann dann wohl irgendwie im Account definieren, wie man dem AdSense-Crawler den Zutritt zum geschützten Bereich ermöglicht. Bislang ist es ja verboten, die Ads innerhalb von passwortgeschützten Bereichen einzusetzen. Mal schauen, ob sich das ändern wird. Ich habe da nur Bedenken in Bezug auf den Datenschutz, schließlich sind passwortgeschützte Bereiche ja geschützt, weil es sich oftmals um sensible Daten handelt (Private Messages, E-Mails, etc.). Da gab es ja derzeit auch Diskussionen wegen der Ads in Gmail. Die folgende E-Mail haben die Beta-Tester erhalten: [...]

  2. Tipt says:

    Adsense op je intranet?…

    Google probeert Adsense advertenties op (met wachtwoord) beveiligde webpagina\’s….

  3. [...] Wie man bei ProBlogger nachlesen kann, testet Google mit einigen Publishern momentan die Funktion Adsense Werbung auch in passwortgeschützen Bereichen anzeigen zu lassen. Dies dürfte etwa besonders für Foren oder Community-Seiten interessant sein, die eine Anmeldung voraussetzen. [...]