Top 100 Blogs have an Average Age of 33.8 months

“How do I get in the Technorati Top 100?”

A new blogger asked me this question last week and my first suggestion to them was that most blogs in the top 100 had been active for quite a long time. My answer was off the top of my head and I’ve been pondering whether it was an accurate statement ever since I made it.

So this afternoon I was taking a look through Technorati’s Top 100 blogs to see what lessons I could learn from ‘top blogs’ I decided to see if I was right.

I spent a couple of hours surfing each blog in the list and searching through their archives to see how many months each blog had been at it for.

What I found was that those blogs that I was able to get a figure on had an average length (mean) of blogging of 33.8 months.

The median figure was 28 months (ie half the blogs have been going for longer than 28 months and half shorter than 28 months.

At a glance I guess my statement was right – however it’s worth keeping in mind that 16 of the 78 blogs have been going 12 months or less (the most prominent (Tech Crunch at #8) has only been going 6 months – correction – TechCrunch has been going for 18 or so months – after a couple of hours of analysing the figures I started seeing double and their archives section only goes back as far as May for some reason).

So what can we learn from these numbers? I’d be interested to hear what others get from them – ultimately they don’t prove anything (there are both old and new blogs in the list – just like there are millions of old and new blogs not in the list).

What do I take away from it?

  1. It reminds me to be patient and to take a long term approach to my blogging
  2. It inspires me with the reminder that some blogs do rise quickly through the ranks

Following is a graph that plots the blogs length of blogging with the most highly ranked sites on the left and the lower ranked sites on the right).


Following is a spread of all 78 blogs from longest to shortest length.



  • I was not able to find a figure for each of the 100 blogs. For some this was due to me not being able to speak the language of some of the blogs (I did get the information for some non english blogs) and for others it was because there was no way of finding the archives (something that surprised me) and for a few it was because they were not actually blogs (why is Harvard University’s site in the top 100 blogs?). In total I found a figure for 78 blogs.
  • By no means would I encourage readers to take this as scientific research. I only took a few hours to put it together.
  • Some of the blogs that I included used to be on other domains – I did include the archives from these domains where I could find them (for example Robert Scoble’s blog).

bbPress 0.72 Launches

If you run WordPress and are thinking of adding forums to your site you might be interested to hear that bbPress 0.72 has been launched in the last day or two. I’m yet to play with it but you can see it in action here and it seems to have all the things you’d need – plus it integrates with WP.

If anyone’s given it a go and would like to write us a review shoot me an email and I’ll link up to it.

Yahoo! Search Index Update

Did you notice any changes in the incoming traffic that Yahoo! sent you this week? If so, it’s because they did an index update according to their Yahoo! Search blog. It doesn’t look like a major update from what I can see but I’ve heard from two bloggers who reported significant improvements and another who suffered a loss of ranking position through it.

What do You Think About Sponsored Posts? – Have your Say

A question that I’m increasingly being asked about is whether I agree with sponsored posts as a way to make money online from blogging.

Sponsored posts are nothing new – bloggers have been doing it for years – writing posts in exchange for payments. What is new is the organized way that the practice is happening with services popping up that match bloggers with those wanting to get blogged about.

PayPerPost is perhaps the most prominent service that does this but there are others too. They include CreamAid, inBlogAds and ReviewMe (others are popping up as well).

  • So what do you think about sponsored posts as a concept?
  • Have you used them?
  • Would you do them?
  • Under what circumstances would you do them?

I’m interested in people’s experiences and opinions on the topic and won’t cloud this post with my own thoughts on it (I’m happy to write my own opinions on it at a later point once others have had their say).

I know people feel pretty strongly about the topic either way so expect this to come through in your comments but simply ask that you keep to the topic and not take it into a personal flame war if you disagree with what others say. All opinions will be listened to and are welcomed.

So – what do you think about sponsored posts?

Chitika Launches Official Forum – Sphere

Chitika have today Launched a forum for its publishers called Sphere. I’ve been using it for the last few days and its been a good way to chat with Chitika developers and other publishers. It is another forum to have to keep an eye on (I don’t really need yet another one) and I do wish it had an RSS feed to follow it – but it will come in handy from time to time – especially there are issues with the ad system.

AdSense add Multiple Custom Channels

AdSense have added the ability to use multiple custom channels on the one ad unit.

I have to admit that when I first read it when I got up this morning that it made my head hurt a little but I can see it being a useful option for some publishers who are really into tracking their statistics. The example AdSense use to explain it is probably the best:

“What’s the benefit of tracking with more than one custom channel? Well, multiple channels can be very useful when you want to track one ad unit across several different metrics simultaneously. For example, let’s say you run a sports website and you’ve placed a leaderboard at the top and bottom of every page. To track the performance of the ad placement, you’ve created two custom channels — ‘TopLeaderboard’ and ‘BottomLeaderboard’ — and regenerated your ad code appropriately.

But what if you also want to compare your football pages and your baseball pages at the same time? With multiple custom channels, this isn’t a problem. Just create two new custom channels called ‘FootballPages’ and ‘BaseballPages’, and add them to the appropriate ad units. Now your leaderboards will each be tagged with two custom channels that let you know which position they’re in (top or bottom), and the type of page on which they appear (football or baseball).”

I suspect that the majority of AdSense publishers will never use this – but that a small number of publishers are busily adding multiple custom channels to their sites as we speak.

This Post may Offend some Readers… Twice…

Warning: this post contains a little language that some might find a little offensive. If you’d rather not read it you might like to do something else (like join the conversation in this recent comment thread which is fast approaching my most commented upon post).

Ok – those of you still here…

[Read more…]

Amazon adds features to aStore

Bloggers using Amazon’s aStore will have received an email today announcing some updates which include (the below is a direct quote from the email):

  • For those of you linking from your website to your aStore rather than embedding it, we have added the capability to put a link back to your website in the store navigation.
  • Advanced users can now remove both the header and category navigation when embedding the aStore within existing websites.
  • The custom product description length has been extended, allowing you to say more about the products you recommend to your customers.
  • Product detail pages now display a “crossed-out” list price followed by the price.
  • The page title in the browser now displays the name of the aStore combined with the category name or product name, making aStore more search-engine friendly

Blog Juice Calculator

My Blog Juice
Text Link Ads have created a new toy for bloggers to play with called the Blog Juice Calculator (aff) which gives your blog a ranking on how much ‘blog juice’ it has in comparison to other blogs in your niche.

They measure your blog juice by looking at Bloglines subscribers (40%), Alexa ranking (15%), Technorati ranking (30%) and Incoming links from Technorati (15%).

It’s more about fun than anything – although being able to see how your blog ranks alongside others is interesting.

This morning when I checked my ranking was 8.5 but now it’s down to 4.2 because it’s not pulling in my Technorati information for some reason (not sure if it’s a technorati issue or a TLA issue).

update: actually it lists problogger twice – once at 8.5 and once at 4.2. I guess that means I’m actually a 12.7!