Google to launch Custom Search Engine

Loren posts that Google will tomorrow launch a Custom Search Engine which will allow publishers to create their own specialized Google Search Indexes made up of specific sites.

This will include a revenue sharing model that is similar to what AdSense offers through it’s search box.

Loren quotes a Financial Times article that writes:

“Users of Google Custom Search Engine will be able to select the websites they want to be included in their searches, and add to this list in future by “tagging” websites they visit. Any searches will then return results just from that slice of the Google search index.

Google also said it had created an easy way for users to “paste” a search box for the personalised engine on to their own webpages, so that visitors can carry out searches using their preferred parameters.”

This will be an interesting one to watch in the next couple of days. I can see some applications for blog networks particularly.

updateGoogle Custom Search Engines have gone live.

In terms of how you make money from this – Google writes in their CSE FAQ:

‘To make money from your Custom Search Engine you can join Google’s AdSense for Search program, which places contextually relevant ads on your Custom Search Engine’s search results pages – and pays you a share of all the revenue that’s generated from those ads. For more information about how the AdSense for Search program and Custom Search Engine work together, visit the Make Money page in your search engine’s Control Panel.’

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn. runs on the Genesis Framework

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  1. Loren Baker says:

    Darren, seems like great timing as it just launched as part of Google Co-op:

  2. Ken Cheung says:

    Seems odd you can’t create the code from Adsense. I guess that means you can’t use the Adsense tools for tracking and you have to look at two different places for stats. Actually, I don’t see an area for stats so how would you know much $ you are making with your custom engine?

  3. Darren Rowse says:

    wondering on that too Ken – perhaps there will be a channel in AdSense created in the Search area…. guess I’ll find out in the next few hours as people begin to use mine.

  4. peter says:

    really, it is wonderful things on the net from google again, how will the yahoo and msn do:)

  5. Atanas Yanev says:

    Anyone figured out how to track these searches/earnings(or impressions) ?

    When you enter your information you have to confirm from AdSense panel that you allow your adsense there… But then what ? :)

    It’s nice service anyway – I’m member of hardware community with over 50 000 members and I’m giving them this great search engine ;)

  6. Deborah says:

    This tool came along at the right time for me. I have several domains that include hosting but just needed to do to much work on with designing. This tool fit perfect for me on one of those sites.
    Took me a little time to get this far but as I keep reading and tweaking its becoming more useful. It takes a little doing to get the adsense to show up enough to count.

  7. Jono says:

    Launched a video search at with Google Coop


  1. Google to launch Custom Search Engine…

    Googel发布了可写制的搜索引擎Google Co-op,提供了非常多的自定义选项,你可以订制出属于自己的强大的搜索引擎,且还可能通过添加搜索引擎的代码到你的网站,用你原有AdSense帐户来获得收入。…..

  2. […] As a counterpoint to the shrill tone of that post, we have a calm, sober preliminary analysis from Problogger: Google to launch Custom Search Engine. Read through both articles and you’ll see a pronounced difference. It appears that one of them knows what he’s talking about and the other doesn’t. […]